Nestle NCP 2019 created by
brandnew
idea #1
Modern moms like new smart devises, which 
 help them to care 
 about their baby.
that is why they choose nestle, because they know that
it helps their babies grow and develop quickly.
so to make development not only ÂŤtastyÂť :), but interesting,
nestle invites to take part in promo and win smart-prizes!
Key visual
Promopack There is the information about the promo with mechanics and prizes visualization.
smart kit for cereal
16codes 12codes A plate with a 
 temperature sensor
8codes No spill spoon A silicone Bib
Promo mechanic Collect and get and photo contest main prize drawing
1
2
3 1
1
1
1 Register promo codes via SMS, messengers or on the landing page
Get 5 rub. for a phone account and collect codes
Spend points to buy one item from cereal smart-kit
Take part in photo contest and win smart robot vacuum cleaner
Promo codes registration To make code registration faster and easier, moms can send them via SMS or messenger.
Send a promo code to a short number
1.
3333
2.
Get the confirmation and info about your recent codes
3333
3DS870815
Отлично, твой код принят, теперь у тебя всего 10 кодов! Регистрируй больше кодов и обменивай их на подарки. Хочешь узнать больше про акцию? Переходи на nestle.promo.ru
3.
Visit Nestle landing page to get more information and register new codes
chat bot @Бо-бот We create cute chat bot on landing page where mom can chat with BO THE BEAR via simple commands. What can he do:
• • • • •
Gives useful advices Send cute gifs and pictures Tells the fairy tale Give information about the product Accept promo codes
Привет, меня зовут Мишка Бо!Напиши мне /привет! и я тебе расскажу, что я умею ;)
/Привет мишка Бо!
Photo contest
Hold my cereal, Mom, i will call the bee-bee, by my self!
Oh, my favorite Mozart sonnet
Smart prizes for smart kids! Show that your baby is already quite grown up! The best photos will get smart robot vacuum cleaner. Mechanics: • • • •
Register code on promo site Upload photo of you baby going smart Use text bibles and write funny message Win smart robot vacuum cleaner weakly.
Mom, national football team ask em to play for them!
idea #2
We are all surrounded by many different offers: collect air miles, loyalty programs cash backs and so on.
So why don’t Nestle as a modern and careful brand create our own system which let the whole family get prizes that they really like…?
Nestle presents‌
Promopack There is the information about the promo with mechanics and prizes visualization.
Promo codes registration To make code registration faster and easier, moms can send them via SMS or messenger.
Send a promo code to a short number
1.
3333
2.
Get the confirmation and info about your recent points
3333
3DS870815
Отлично, твой код принят, теперь всего у тебя 10 баллов! Регистрируй больше кодов и обменивай их на подарки. Хочешь узнать больше про подарки? Переходи на nestle.promo.ru
3.
Visit Nestle landing page to get more information and register new codes
Promo mechanic Collect and get and photo contest main prize drawing
1
2
3
Monthly
100
Register promo codes via SMS, messengers or on the landing page
Collect points for codes (1 code = 100 point)
Spend points for different prizes
Take part in video contest and win family weekends in a country club
Promo site Получай кашбэк с каждой покупки! Nestle creates special «Kashback» system where participant can buy different prizes for points which they earn by buying Nestle cereals.
Promo site There are 4 categories with different prizes:
• • • •
For mom For dad For baby For family
Promo site
The more points you collect the more valuable the prize you can buy. 1 promo code = 100 points
video contest Our kids are so versatile! Nestle cereals help kids to grow quickly and give them energy to express themselves in any way.
Mechanics: • • • • •
Register code on promo site Upload the video on the promo site Add different music/ pictures/ text Share the video in SM Take part in main prize drawing
I’ll become a super hero!
THAT. WAS. AWESOME.
brandnew 2018