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Chelsea Now Downtown Express Gay City News The Villager Thrive

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2010 Advertising500,000 Media Kit readers with

Community Media’s network of Our network of printprint, and online media web Reach more than 500,000and New Yorkers newsletter

The Villager | Downtown Express Chelsea Now Gay city news |Downtown Chelsea Now Express

Gay City News The Villager Thrive

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2010

what is COMMUNITY MEDIA? Manhattan south of 42nd Street is home to many of the world’s wealthiest and most diverse neighborhoods.Community Media

thevillager.com

reaches their inhabitants with five award-winning neighborhood

downtown

We help advertisers targeting Tribeca, Greenwich Village, SoHo,

and niche publications.

express

downtownexpress.com

Gay City NEWS

gaycitynews.com

Chelsea, East Village, NoHo, the Financial District and Seaport publicize their real estate, fitness centers, spas, retail establishments, hotels, restaurants, boutiques,

New York’s multichannel news & advertising source

hospitals, universities, business associations and nonprofit organizations.

now

Chelsea

chelseanow.com

Sponsors may direct their messaging to every corner of the Big Apple – with extra distribution in Chelsea, West and East Villages – by reaching the LGBT community through the pages of Gay City News, America’s premiere LGBT newspaper. We are your one-stop media souce. Our print and online editions effectively reach over a half-million readers every month, utilizing an efficient distribution network of streetboxes, retail establishments, cafes, bars, restaurants, office buildings, mailed subscriptions, newsstands, email and Web.

thrivenyc.com

Newspapers: The Preferred Channel Of Consumers

The compelling facts below underscore the strength of newspapers: • 48% of U.S. adults read the printed edition of a newspaper on an average weekday. • Customers for many products and services are the heaviest newspaper readers.

• Neighborhood newspapers provide advertisers with unique, local audiences. • Newspapers are the most-used medium for coupons. • Newspaper website users are prime prospects for advertisers...over 62% look for ads online. • Newspaper print advertising reinforces and increases reader response from other types of media, like the Internet. Source: 2009 Newspaper Association of America’s “Why Newspapers?” report

downtown

JANUARY 23 - FEBRUARY 5, 2009

1 Since 1933

March 25 - 31, 2009

No fracking way! C.B. 2 forum warns about water

VOLUME 21, NUMBER 40

The Public’s stairs vote was hardly a cakewalk

Stars add glitz to garbage garage and roof-park plan BY JOSH ROGERS Maybe you can call it garbage chic. Billed as a neighborhood “picnic” to rally for a scaled-back version of a proposed 120-foot-tall Sanitation garage on Spring St., a boldface-name event Monday night drew some of the most famous residents of Hudson Square and North Tribeca, who joined about 600 of their neighbors at the party space of one of the world’s most famous ad firms, Saatchi & Saatchi. “Sopranos” star James Gandolfini, now acting in “God of Carnage” on Broadway, explained to The Villager why he came out on his one night off.

“I live down here,” he said. “I’d rather not have all these trucks that are going to come down here. I don’t think they’re paying attention to what they’re doing down here, Mr. Bloomberg and the rest.” Mayor Bloomberg “seems like a very nice man,” he said. “I like a lot of what he’s doing for the city. This is a terrible idea. There are many, many better places to put this.” But Gandolfini, who had received a rave New York Times review that morning, does not plan to bring the subject up with the mayor if their paths should cross again: “No, I don’t know him that well,” he said.

Asked if involving well-to-do celebrities in the neighborhood fight could end up backfiring, Gandolfini, said: “I’ve lived in New York for how long — 24 years. Most of that was before I was a rich celebrity. This is a terrible idea. It’s just going to make living in New York harder as far as I’m concerned, especially down here. It’s already difficult enough, even when you have money.” Two married celebrity couples also attended — Jennifer Connelly and Paul Bettany, and Lou Reed and Laurie Anderson — as did Rain Phoenix and

Continued on page 3

BY LINCOLN ANDERSON A plan to add a grand stairway to the Public Theater’s entrance took a major step forward last week when Community Board 2 narrowly voted in support of the idea. After much testimony by the public and debate among board members, the board voted 19 yes to 17 no, with 1 recusal, in Continued on page 4

EDITORIAL, LETTERS PAGE 18

GROSS GETS ‘THIRSTY’ PAGE 21

FEBRUARY 13 - 19, 2009

BY JOSH ROGERS The City Council peppered officials with questions on the Chatham Square traffic plan last week, exposing contradictions in the effort to lessen the problems caused by the security closures near Police Plaza. The city will begin looking for contractors for the $50 million project in a week, but local politicians and the community boards are pressing for a halt to the planning in order to make changes. The plan would increase the sidewalk and plaza space in the dangerous square, and line the streets leading into Chatham in an effort to make it less confusing, but many Chinatown residents say the proposal has many problems. Officials from the mayor’s office and the city Dept. of Transportation evaded many questions from Councilmembers Alan Gerson and John Liu during a three-hour hearing fi lled with tense moments Feb. 5. Liu, chairperson of the Council’s Transportation Committee, started things

Continued on page 14

Continued on page 10

Friends & foes reflect on Pagan’s complex legacy BY LINCOLN ANDERSON On a bitter cold Thursday night four days after former City Councilmember Antonio Pagan died on Sun., Jan. 25, at age 50, his friends and family gathered to hold a memorial for him. Reportedly organized by his mother, the service was at St. Emeric Church, hard by the Con Edison power plant and near the Jacob Riis Houses. It was a standard Catholic memorial Mass. Pagan was not lying in state, and is said to have been cremated. There was a portrait of him, though not a particularly good one, up in front.

Among the roughly 75 people present were many of his political allies who had helped propel him into office: Howard Hemsley; former Community Board 3 Chairperson Susan Vaughn; former Democratic District Leader Lisa Ramaci; Susan Leelike; Elizabeth Acevedo; former Deputy Mayor Ninfa Segarra; George Rodriguez; his former chief of staff Anne Hayes; Zulma Zayas, executive director of Lower East Side Coalition Housing; and Diane Britt. Roberto Caballero, a former district leader and early ally of Pagan’s who later had a falling out with him, said, “The most

P.17

P.15

neWS

®

Council pokes holes in Chatham Sq. plan

BY ALBERT AMATEAU Worried about an imminent threat to the Catskill/Delaware watershed, which supplies New York City with 90 percent of its water, Community Board 2 last week voted unanimously to demand a ban on drilling for natural gas in New York State. Improved technology involving horizontal drilling and hydraulic fracturing, along with rising gas prices, have spurred interest in drilling for natural gas from the Marcellus shale formation deep beneath four counties in the Upstate New York watershed. Hydraulic fracturing requires huge volumes of water laced with sand and a cocktail of toxic chemicals. In fact, at least 247 chemicals are used in the process — com-

n TERROR HAUTE

When a gay codger loves a mass murderer

Gay City P.7

A M E R I C A’ S L A R G E S T C I R C U L AT I O N G AY A N D L E S B I A N N E W S P A P E R !

express THE NEWSPAPER OF LOWER MANHATTAN

VOLUME EIGHT, ISSUE 2

YOUR FREE n GENE ROBINSON DISSED n TRANS FIRING OKAYED Federal court says dress LGBT Gay bishop at Obama NEWSPAPER concert absent from HBO code not sex stereotyping

MARILYN FENG, KILLED ON WEST ST., P. 3

City leaving homeless center out in the cold

emotional was Ramaci. She looked like she was stunned. I don’t know if it was more with Steven — because Pagan and Steven were good friends.” Steven Vincent, Ramaci’s husband, was one of Pagan’s biggest boosters, playing a central role in Pagan’s winning his first election. Vincent went on to become a war correspondent in Basra, Iraq, where he was kidnapped and killed in 2005, most likely by Islamic extremists. There were no lengthy speeches at the traditional ceremony.

BY JULIE SHAPIRO After 20 years of serving the homeless in Lower Manhattan, the John Heuss House will close its doors for good at the end of June. The city recently pulled funding for the 24-hour drop-in center at 42 Beaver St. as part of a broader phase-out of drop-in programs, said Rev. Canon Anne Mallonee of Trinity Church, which runs the shelter. The closure of the center will leave hundreds of homeless people without services and the center’s 36 staff members without jobs. “Help us,” said Robert, 53, who has been homeless for two months. “I would work for the city for nothing to help keep it open, if that’s what it would take.”

Continued on page 17

Continued on page 14

n CRIMe

BY DUncan OSBORnE

n 10

n2

n FOOTSTEPS What’s up in dance this season

n 20

thE Dc GaY MEn’S chORUS, jOSh GROBan & hEathER hEaDlEY SInG “MY cOUntRY ‘tIS OF thEE” at thE lIncOln MEMORIal SUnDaY

hope, exuberance & anger Gays Swept Up in Obama’s Day, Despite Rick Warren Prayer

BY PaUl SchInDlER

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n SOUR CHERRIES Not quite the time for Chekhov

n 19

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JEFFREY KUHN

Special Living-style Issue!

• Nursing Homes: Less Hospital, More Home • Caregivers Beware & Take Care • Bedroom Blackout for Better ZZZs

Continued on page 7

P. 4

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MARCH 27 - APRIL 9, 2009

BY HEATHER MURRAY The Department of City Planning recently unveiled the plans it has drawn up in conjunction with the city’s Department of Housing Preservation and Development to expand the inclusionary housing program to include a homeownership option. At a Community Board 4 meeting held on Thurs., March 19, at the Hudson Guild in Chelsea, the board’s Housing, Health and Human Services Committee agreed with the city’s concept of encouraging more affordable housing in new developments citywide, but differed in how best to go about

olice arrested at least five men for prostitution in a Chelsea porn shop last September and October, bringing the total number of known prostitution arrests of gay and bisexual men to 52 in eight different businesses dating back to 2004.

——————————————

THE WEST SIDE’S COMMUNITY NEWSPAPER

March 2009

Homeowner option mulled for affordable housing sites

P

n NEST-LESS A boyfriend boot for Christmas

Chelsea ELIZABETH GROSS ‘THIRSTS’ P. 17

VOLUME 3, NUMBER 19

Five More Prostitution Busts IDed in Chelsea Video Store

n EDITORIAL Cymbals, symbols & prosaic governing

now

O

n the day that Barack Hussein Obama finally took the reins of the presidency from the discredited and unpopular two-term incumbent, George Walker Bush, many in the lesbian, gay, bisexual, and transgender community chose to emphasize their hopes — and often too their exuberance — even as some continued to express puzzlement, dismay, and anger over the choice of Pastor Rick Warren, a staunchly anti-gay evangelical preacher, to deliver the inaugural invocation. “I don’t think that anything could possibly overshadow this day. It was such a powerful outpouring of love and support,” said Gregory Terry, an African-American

gay man from Brooklyn’s Bedford-Stuyvesant. Terry was part of a crowd of about 125 viewing the noontime swearing-in of the new president in the LGBT Community Center’s third floor meeting hall. “It was all about Obama and nothing overshadowed that,” he said. “This is the greatest moment in time. This is history in the making,” said a lesbian who identified herself as Rocky Marciano. “I’m hoping he’s going to do well by everyone, especially the gay community.” Marciano was among a separate crowd of roughly three dozen who watched the Washington ceremony in the Center’s first floor meeting space for SAGE, Services and Advocacy for GLBT Elders. (A handful of those watching in the SAGE room

left when they learned that the Fox News channel was the only available viewing option there. CNN was broadcast on the third floor.) The unqualified enthusiasm expressed by Terry and Marciano, however, was not shared by everyone on hand at the Center. Frustration, anger, and ambivalence were also recurrent themes among those watching — emotions aimed at Warren. Last month, just as his role in the inauguration was being announced by Obama’s team, Warren told Beliefnet. com, a faith-based Internet site owned by Rupert Murdoch’s News Corp, “I am opposed to having a brother and a sister be together and call that a marriage. I am opposed to an older guy marrying a child

18

P. 6

7th, 9th Aves. bracing for Broadway traffic with new project BY DIANE VACCA The city’s “Green Light for Midtown” pilot plan to ban vehicular traffic on Broadway at Times and Herald Squares ran up against some yellow lights last week when the Department of Transportation sought input from the community at two public hearings. Cabdrivers, cyclists, theater owners and retail merchants came out to the hearings held by Community Boards 5 and 4 on March 16 and 18, respectively, Continued on page 5

EDITORIAL, LETTERS PAGE 14

CHASING MANET PAGE 20

8th Ave. businesses bitter over bike lane as project rolls on BY PATRICK HEDLUND With the first section of the new Eighth Ave. bike lane already open to cyclists in the West Village, work recently began to extend the project north through Chelsea as part of the city’s plan to separate bikes from traffic up to 23rd St. Over the past couple of weeks, crews have started construction on a handful of pedestrian crossings at intersections between 14th and 23rd Sts., which will be followed by the installation of a buffered “cycle track” lane on the west side of the avenue. The design divides bikers from vehicles by rows of plastic bollards along each block, creating a car-free

zone for cyclists who had to compete with drivers weaving in and out of the previously unprotected lane. The project generated a fair amount of controversy when it was introduced last summer, raising protests from local merchants and LGBT advocates fearing potentially negative impacts on area businesses. Now, with the initial effects of the lane’s implementation starting to trickle down, the consensus among many Eighth Ave. retailers is that their cost of doing business just skyrocketed. “It’s going to kill me,” said Steve Ladenheim, the owner of Murphy Bed XPRESS between 20th and 21st Sts., who’s been on the same block since

1971. “Anybody that has a business on the west side of the block, I guarantee they’re going to lose at minimum 30, maybe 50 percent of their business.” One of Ladenheim’s foremost concerns, shared by other nearby retailers who rely on regular deliveries, is where incoming trucks will be allowed to unload and pickup along the avenue. With restaurants, bars, grocery stores and other delivery-dependent establishments dotting the busy stretch, merchants fear that the loss of available parking spaces caused by the bike lane will damage their viability.

Continued on page 2

Tax Time:

Stockard Channing

• Be Your Own CPA • When To Shred Old Files

Award-Winning Local News The New York Press Association (NYPA) and the National Newspaper Association (NNA) have recognized Community Media with more than 155 awards over the past ten years, including NYPA’s top prize for excellence (The Villager) and Community Leadership accolades from both.

publications}

2010

the villager

Harvey pops up at MoCCA, p. 21

$

Volume 78, Number 35

West and East Village, Chelsea, Soho, Noho, Little Italy, Chinatown and Lower East Side, Since 1933

100

February 4 - 10, 2009

New exhibit’s old goal is to spur on SPURA BY HEATHER MURRAY A woman visiting the Visualizing Seward Park Urban Renewal Area exhibit’s opening reception Thursday night gingerly picked up a cube velcroed to the wall in front of her. “A window seat. What’s a window seat?” she said while taking a closer look at the photograph pasted to the cube. “Oh, I have several,” she murmured. “I call that clutter,” she quipped of the cardboard display. She preferred other cubes, however, which implored her to explore pools of light, bed alcoves, street windows, stair seats and indoor sunlight to see how Lower East Siders have transformed their housing structures into homes. Kara Gionfriddo, an urban studies Continued on page 3

Villager photo by Lincoln Anderson

New Black Panther Party for Self Defense members demonstrated outside Lafayette French Pastry bakery on Saturday from around 1 p.m. to 2:30 p.m.

Panthers vow to shut down ‘Negro Head’ cookie baker BY LINCOLN ANDERSON Could the cookie be crumbling for Lafayette French Pastry bakery owner Ted Kefalnios? After concocting a bizarre batch of “Drunken Negro Face” cookies allegedly “in honor” of President Barack Obama, Kefalnios has been receiving death threats, and now a group of militant black activists is vowing to “shut him down” for good. Last Saturday afternoon, about 20 members of the New Black Panther Party for Self Defense rallied long and loud in the freezing cold outside the 80-year-old Greenwich Ave. pastry shop, which was closed for the day.

“Ray-cist Lah-fay-ette!” they chanted as they circled round and round inside a protest pen police had set up. “Brick by brick, wall by wall — we’ll stay out here and make you fall!” they cried. “You’re a coward and a racist, that’s why you closed the bakery today,” a female Panther bellowed at the store’s shuttered gate. “We’re going to shut you down Ted Kefalnios! You think your gates are closed now — we’re gonna keep you closed!” Shaka Shakur, their leader, vowed they will be back every Saturday until they “get results.” They’ll be checking the store “to see if the cookie is there,”

another Panther added. “We want to get this pushed all the way to being a hate crime,” Shakur told The Villager. “As far as we’re concerned, it’s the same as a lynching. Kefalnios said, ‘Obama is going down the same path as Lincoln and he’ll get his’ — that’s a threat. “Would I be allowed to operate a bakery if I made a swastika cookie, if I made any kind of anti-anything cookie?” Shakur asked. “This is our president, so this is a double attack. This was a deliberate act. Kefalnios knew what he was doing.” At one point, an Asian sushi chef wear-

Continued on page 6

The youngest of McCourts pitches his own memoir BY JERRY TALLMER Alphie McCourt gives away the game right at the beginning — well, on page 20 — of his beautifully titled and, in fact, altogether quite beautiful 269-page remembrance and reverie, “A Long Stone’s Throw.” “I was born lonesome,” he says — and there it is, in four words. It is a note he Continued on page 4

EDITORIAL, LETTERS PAGE 18

DELFINO’S DIRTY FOLK PAGE 25

PRINT EDITION Reaching over 50,000 readers, The Villager is distributed every Wednesday, primarily by paid subscription, retail locations and 50 street boxes in the East Village and Lower East Side. Its primary readership resides in Greenwich Village.

READER demos

Greenwich Village, the East Village and Lower East Side, Soho, Noho, Chinatown, Little Italy, Chelsea, Union Square and Gramercy — in short, the neighborhoods The Villager covers — are among the most dynamic, colorful, contentious and exciting places on earth. And it’s the people who live, work and play here that

make this area such a desirable market. From preservation and quality of life to development, housing, parks, schools, politics and community boards, the news doesn’t stop. Because Villagers — active, committed and creative — don’t either.

For over 75 years, The Villager has been Downtown Manhattan’s preferred news channel. The Villager offers the most in-depth local news — information you’ll find nowhere else. Whether it’s the waterfront, community board, politics, quality of life, local business, arts and entertainment or profiles of newsmaking personalities, The Villager covers it best. The Villager was voted New York State’s best weekly community newspaper in 2001, 2004 and 2005 by the New York Press Association, winning the coveted Stuart C. Dorman Award.

“

If the goal of advertising is to create awareness and drive traffic, both The Villager and Chelsea Now have helped me to achieve that goal. Having a limited budget and the need to reach a targeted area and audience, both papers provided the reach that no other vehicle could. I used blogs throughout the City and Community Bulletin boards as well with zero results. I plan to continue to advertise in both The Villager and Chelsea Now print editions as an effective way to get the results I need.

”

Michael Plevener Director of Development, Marketing and Community Relations The Carter Burden Center for the Aging, Inc.

print ad rates*

male female

47% 53%

median age 25-34 35-54

47 18% 57%

full page

median HHI HHI $50k+ HHI $75k+

$87,500 64% 43%

Hor. 9.875” x 5.6375” Vertical 4.85” x 11.4”

college-educated

84%

employed working full-time professional/managerial

75% 68% 65%

married with kids

34.9% 23%

The Villager is published each Wednesday. Advertising space reservations for The Villager are due one week prior to Wednesday distribution date.

black & White 9.875” x 11.4”

1x

4x

6x

13x

26x

$1465 $1325 $1250 $1175 $1100 (add 15% for the inside front cover and inside back cover)

52x $955

Half pages

915

820

775

730

685

595

quarter page 4.85” x 5.6375”

590

520

500

475

445

385

eighth page

370

330

310

295

275

240

FRONT PAGE STRIP 9.875” x 1.75”

1045

995

940

895

855

810

BACK COVER

2295

4.85” x 2.75”

9.875” x 11.4”

Source: PULSE RESEARCH

color charges (net) * Local display ad rates are net per insertion

One Spot Color - $190 4-color - $395 (full page), $295 (half), $195 (quarter)

publications}

2010

downtown

downtown express

THE GREATEST STORY NEVER TOLD, P. 22

VOLUME 21, NUMBER 35

express THE NEWSPAPER OF LOWER MANHATTAN

®

JANUARY 9 - 15, 2009

Displaced tenants get little help due to landlord violations BY JULIE SHAPIRO The loud banging on the door came at 10 a.m. the day after Thanksgiving. Li Xue stayed quiet inside her small, subdivided room at 32 Market St., afraid to let a stranger in because she is an undocumented immigrant. Only when she heard the people in the hallway begin to break down her door did she open it. The city workers who had been pounding the door told Li Xue, 35, and her son that their home was unsafe and they had to leave immediately. Twenty other tenants in their building got the same orders and gathered what they could before being rushed outside. The Red Cross gave everyone three days of emergency housing, then the displaced residents were on their own. “It was just really sudden — we had no notice,” Li Xue said in Mandarin through a translator two weeks ago as she recounted the story of losing her home. “If the city has to vacate people, they should Downtown Express photo by Jefferson Siegel

Longtime Seaport resident Gary Fagin will be conducting the free debut performance of his Knickerbocker Chamber Orchestra next weekend at Downtown’s Winter Garden.

Downtowner preserving the Seaport’s history and music’s classics BY JULIE SHAPIRO When the Knickerbocker Chamber Orchestra takes the stage for the first time Jan. 17, the two halves of Gary Fagin’s life will finally come together. Some know Fagin as a longtime Seaport resident and activist who fights tirelessly to preserve the neighborhood. Others know him as a conductor, composer and arranger who received Yale University’s first conducting doctorate. Fagin, 57, founded the Knickerbocker Chamber Orchestra last year to combine his love of classical music with his love of his community, and both will be on display next week as he conducts the Knickerbocker Chamber Orchestra’s free debut concert at the World Financial Center Winter Garden. “I’m just trying to do what I do best

in a place I love and share it with other people,” Fagin said. “There is nothing more engaging in life than listening to Mozart live, and how many people can say that they’ve done it?” Concertgoers won’t hear Mozart at this performance — though the orchestra will play two Mozart pieces at another concert May 15 — but the Jan. 17 attendees will hear something much more rare: Guest soloist Elizabeth Pitcairn will play her 1720 Stradivarius violin, an instrument better known as “The Red Violin,” the subject of the 1998 movie of the same name. She will play a piece from the movie’s score on the violin itself, a first in New York City. “The sound of the Red Violin alone will bring anyone like me, rock-and-rollers, into bliss,” said Lee Gruzen, a Knickerbocker

board member who said she’s more Judy Collins than J.S. Bach. “We’ll just go and we’ll be transported.” Gruzen met Fagin several years ago while they worked on a project unrelated to Fagin’s music career: the Seaport Speaks design charrette, which solicited ideas for the neighborhood’s future. Gruzen was impressed with Fagin’s inventiveness and commitment to quality, and she later rejoined him to work on the orchestra. She is particularly interested in the layering of history and community that will be the orchestra’s hallmark. The orchestra will play in some of Lower Manhattan’s oldest buildings — including a March 15 performance at the John Street United Methodist Church —

Continued on page 14

Continued on page 12

Parking tickets way down Downtown BY J.B. NICHOLAS New York City’s deficit is the largest in years, yet city traffic agents issued far fewer parking tickets last year than they did in 2007. In all, millions of dollars in revenue may have been lost. In one area of Downtown Manhattan, for example, the West Village, the number of tickets issued was down 29 percent, from 19,859 in 2007 to 14,105 last year. Parking tickets range from $65 to $105, so, assuming an average of $85 per ticket, that’s $489,090 less revenue — not counting towing or other fees that may be associated with a violation — in the West Village’s Sixth Precinct alone. Continued on page 7

PRINT EDITION Reaching over 100,000 readers, Downtown Express is distributed every Thursday, with a residential focus in Tribeca, Financial District, City Hall, Chinatown, Battery Park, South Street Seaport, World Trade. 350 street boxes, restaurants, bars, cafes, retail businesses, banks and a targeted subscription list.

reader demos

In the fall of 2001, after 13 years of covering Lower Manhattan, The Downtown Express expanded to weekly distribution. Providing readers with crucial, ever-changing, in-depth information about quality of life, up-to-date news about civic and political events, schools and businesses, Downtown Express is a must-read in lower Manhattan. The Downtown Express is the only publication focusing on all of the neighborhoods below Canal Street — Tribeca, Financial District, City Hall, The Seaport, Chinatown and Battery Park City.

“

Downtown Express helps spread the word about our youth programs, brings in new participants, and is critical in creating a sense of community downtown. It is a mustread every week for its local news and forceful and independent editorials.”

”

BOB TOWNLEY Executive Director MANHATTAN YOUTH

print ad rates*

male female

44% 55%

median age 25-34 35-54

42 30% 62%

full page

median HHI HHI $100k+ HHI $75k+

$112,500 62% 74%

Hor. 9.875” x 5.6375” Vertical 4.85” x 11.4”

college-educated

94%

employed professional/managerial

93% 65%

married with kids

61% 40%

Source: PULSE RESEARCH

professional, family and community— they recognize the importance of taking care of themselves, their familes, friends and neighbors.

Downtown Express readers have the means—and motivation—to buy products that simplify their busy lives. While balancing many priorities—

Downtown Express is published each Friday. Advertising space reservations for Downtown Express are due one week prior to Friday distribution date.

black & White 9.875” x 11.4”

1x

4x

6x

13x

26x

$1465 $1325 $1250 $1175 $1100 (add 15% for the inside front cover and inside back cover)

52x $955

Half pages

915

820

775

730

685

595

quarter page 4.85” x 5.6375”

590

520

500

475

445

385

eighth page

370

330

310

295

275

240

FRONT PAGE STRIP 9.875” x 1.75”

1045

995

940

895

855

810

BACK COVER

2295

4.85” x 2.75”

9.875” x 11.4”

color charges (net) * Local display ad rates are net per insertion

One Spot Color - $190 4-color - $395 (full page), $295 (half), $195 (quarter)

publications}

2010

gay city news Gay City News boasts America’s most experienced and pioneering team in LGBT journalism, a team that since the 1980s has chronicled cross-currents, struggles and triumphs of the gay civil rights movement and the determined fight to surmount the AIDS epidemic. Gay City News is dedicated to providing the most insightful, informative and up-to-date news about New York City’s diverse gay community. GCN speaks to the core of “America’s most influential, untapped market,” according to The Wall Street Journal, reaching more LGBT New Yorkers than all national gay magazines combined.

“ PRINT EDITION Reaching over 100,000 readers, Gay City News is distributed every 14 days (Thursday) throughout the Metropolitan New York area, via over 500 street boxes, newsstands, restaurants, bars, cafes, retail businesses, banks and community gathering spots.

READER DEMOS male female

69% 31%

median age 25-34 35-54

38 34% 52%

median HHI HHI $50k+ HHI $75k+

$62,500 63% 47%

college-educated

“

“Gay City News editor Paul Schindler’s always-strong opinions make the paper kind of a must-read even outside the community.”

”

BEN SMITH, Politico.com

St. Vincent’s Hospital has always had great results (reaching our communities) from advertising in Gay City News, The Villager, Downtown Express and Chelsea Now.

”

KATE SOTIRIDY, Director, Marketing & Communications ST VINCENT’S HOSPITAL

print ad rates* black & White full page 9.875” x 11.4”

Gay City News is published every other Thursday. Advertising space reservations for Gay City News are due one week prior to Thursday distribution date.

1x

4x

6x

13x

26x

$1465 $1325 $1250 $1175 $1100 (add 15% for the inside front cover and inside back cover)

Half pages

915

820

775

730

685

79%

quarter page 4.85” x 5.6375”

590

520

500

475

445

employed working full-time professional/managerial

93% 86% 67%

eighth page

370

330

310

295

275

4.85” x 2.75” 995

940

895

855

3% 42% 34%

FRONT PAGE STRIP 9.875” x 1.75”

1045

married significant other with kids

BACK COVER

2295

Hor. 9.875” x 5.6375” Vertical 4.85” x 11.4”

9.875” x 11.4”

Source: PULSE RESEARCH

color charges (net) * Local display ad rates are net per insertion

One Spot Color - $190 4-color - $395 (full page), $295 (half), $195 (quarter)

publications}

2010

now

Chelsea ELIZABETH GROSS ‘THIRSTS’ P. 17

THE WEST SIDE’S COMMUNITY NEWSPAPER

VOLUME 3, NUMBER 19

MARCH 27 - APRIL 9, 2009

Homeowner option mulled for affordable housing sites

BY HEATHER MURRAY The Department of City Planning recently unveiled the plans it has drawn up in conjunction with the city’s Department of Housing Preservation and Development to expand the inclusionary housing program to include a homeownership option. At a Community Board 4 meeting held on Thurs., March 19, at the Hudson Guild in Chelsea, the board’s Housing, Health and Human Services Committee agreed with the city’s concept of encouraging more affordable housing in new developments citywide, but differed in how best to go about

BY DIANE VACCA The city’s “Green Light for Midtown” pilot plan to ban vehicular traffic on Broadway at Times and Herald Squares ran up against some yellow lights last week when the Department of Transportation sought input from the community at two public hearings. Cabdrivers, cyclists, theater owners and retail merchants came out to the hearings held by Community Boards 5 and 4 on March 16 and 18, respectively, Continued on page 5

EDITORIAL, LETTERS PAGE 14

CHASING MANET PAGE 20

community—continues to make the neighborhood thrive as a destination for new development, hotels, restaurants, theaters and nightlife activity.

“Manhattan’s Chelsea neighborhood represents one of the most diverse and evolving communities in New York City. Its mix of residents—from families and single twentysomethings to artists and members of the LGBT

Bordered by the revitalized High Line in the Meatpacking District to Herald and Times Squares, Hell’s Kitchen and the Hudson River, this

Continued on page 7

7th, 9th Aves. bracing for Broadway traffic with new project

Chelsea Now

booming West Side locale represents a study in contrast—from tree-lined brownstone blocks to bustling avenues and high-rises. Chelsea Chelsea Now photo by Patrick Hedlund

A cyclist pedals past a would-be pedestrian crosswalk along Eighth Ave., where a new buffered bike lane is currently under construction from 14th to 23rd Sts.

8th Ave. businesses bitter over bike lane as project rolls on BY PATRICK HEDLUND With the first section of the new Eighth Ave. bike lane already open to cyclists in the West Village, work recently began to extend the project north through Chelsea as part of the city’s plan to separate bikes from traffic up to 23rd St. Over the past couple of weeks, crews have started construction on a handful of pedestrian crossings at intersections between 14th and 23rd Sts., which will be followed by the installation of a buffered “cycle track” lane on the west side of the avenue. The design divides bikers from vehicles by rows of plastic bollards along each block, creating a car-free

zone for cyclists who had to compete with drivers weaving in and out of the previously unprotected lane. The project generated a fair amount of controversy when it was introduced last summer, raising protests from local merchants and LGBT advocates fearing potentially negative impacts on area businesses. Now, with the initial effects of the lane’s implementation starting to trickle down, the consensus among many Eighth Ave. retailers is that their cost of doing business just skyrocketed. “It’s going to kill me,” said Steve Ladenheim, the owner of Murphy Bed XPRESS between 20th and 21st Sts., who’s been on the same block since

1971. “Anybody that has a business on the west side of the block, I guarantee they’re going to lose at minimum 30, maybe 50 percent of their business.” One of Ladenheim’s foremost concerns, shared by other nearby retailers who rely on regular deliveries, is where incoming trucks will be allowed to unload and pickup along the avenue. With restaurants, bars, grocery stores and other delivery-dependent establishments dotting the busy stretch, merchants fear that the loss of available parking spaces caused by the bike lane will damage their viability.

Continued on page 2

1 4 5 S I X T H AV E N U E • N Y C 1 0 0 1 3 • C O P Y R I G H T © 2 0 0 9 C O M M U N I T Y M E D I A , L L C

PRINT EDITION Reaching 75,000 readers, Chelsea Now is distributed every 14 days (Thursday) via 125 street boxes located on street corners from 14th to 34th Streets, from Broadway to the West Side Highway. Plus hightraffic indoor locations, including bookstores, cafes, restaurants, clubs, residences, etc.

READER DEMOS

is also home to America’s most innovative technology firms. Chelsea Now is the ONLY publication devoted exclusively to this world-renowned locale, sharing the most esoteric and breaking news from Manhattan’s epicenter of art and fashion.

“

We were thrilled with the ads for First Saturdays/March, which directly contributed to a hugely successful program! We had a record 240 guests in attendance...

”

ANNIE WACHNICKI Marketing Manager NEW MUSEUM, MANHATTAN

print ad rates*

male female

81% 19%

median age 25-34 35-54

42 17.9% 66%

full page

median HHI HHI $50k+ HHI $75k+

$62,500 63% 47%

Hor. 9.875” x 5.6375” Vertical 4.85” x 11.4”

college-educated

79%

employed working full-time professional/managerial

97% 78% 58%

married significant other with kids

3% 42% <1%

black & White 9.875” x 11.4”

Chelsea Now is published every other Thursday. Advertising space reservations for Chelsea Now are due one week prior to Thursday distribution date.

1x

4x

6x

13x

26x

$1175 $1100 $1465 $1325 $1250 (add 15% for the inside front cover and inside back cover)

Half pages

915

820

775

730

685

quarter page 4.85” x 5.6375”

590

520

500

475

445

eighth page

370

330

310

295

275

FRONT PAGE STRIP 9.875” x 1.75”

1045

995

940

895

855

BACK COVER

2295

4.85” x 2.75”

9.875” x 11.4”

Source: PULSE RESEARCH

color charges (net) * Local display ad rates are net per insertion

One Spot Color - $190 4-color - $395 (full page), $295 (half), $195 (quarter)

publications}

2010

THRIVE NYC

March 2009

Special Living-style Issue!

• Nursing Homes: Less Hospital, More Home • Caregivers Beware & Take Care • Bedroom Blackout for Better ZZZs

Tax Time:

Stockard Channing

• Be Your Own CPA • When To Shred Old Files

They are consumers who spend on travel, entertainment, family activities, exercise and health maintenance.

This quaterly magazine is about the 60-plus New Yorker who lives to the fullest. Today’s mature New Yorkers are the backbone of a thriving market.

Thrive seeks to keep readers informed, entertained and inspired, with the zest and insight exhibited by our featured personalities. Thrive NYC covers topics that matter — the nice-to-know stories balanced with the needto-know. Accompanied by outstanding photography, it profiles celebrity seniors, explores the latest in healthcare, examines career transitions, showcases vacation/second-home destinations and covers financial/estate planning, dining out and more.

PRINT EDITION Thrive NYC is a quarterly magazine that is distributed to dozens of locations in Manhattan, Brooklyn, Queens and The Bronx. Found in high-traffic areas, residential buildings, clubs, associations, medical facilities, retail establishments, entertainment venues and retirement/ assisted living facilities and centers. It is also distributed as a special supplement in The Villager.

THRIVE readerS: • • • • • • •

Own 77% of all financial assets. Represent 80% of dollars spent on travel. Purchase 61% of all over-the-counter drugs. Spend the most on health & personal care. Have twice the income of those under 36. Gamble more than any other age group. Expend $30 billion on grandkids.

Source: PULSE RESEARCH

print ad rates* black & White full page 9.875” x 11.4”

Thrive NYC is published quarterly. Advertising space reservations for Thrive NYC are due 1st of month prior to schedule issue date.

1x $2950

2x $2800

3x $2655

4x $2505

(add 15% for the inside front cover and inside back cover)

Half pages

$1830

$1735

$1645

$1550

quarter page 4.85” x 5.6375”

$1180

$1120

$1060

$1000

$885

$840

$795

$750

$720

$700

$685

$3495

$3350

$3185

$3075

Hor. 9.875” x 5.6375” Vertical 4.85” x 11.4”

eighth page 4.85” x 2.75”

FRONT PAGE STRIP 9.875” x 1.75” BACK COVER 9.875” x 11.4” (color inclusive)

* Local display ad rates are net per insertion

color charges (net) One Spot Color - $190 4-color - $395 (full page), $295 (half), $195 (quarter)

print edition readership/distribution area} THE VILLAGER 50,000 DOWNTOWN EXPRESS 100,000 GAY CITY NEWS 100,000 CHELSEA NOW 75,000 THRIVE NYC 100,000

42nd STREET

Gay City

NEWS

(Distributed throughout MANHATTAN, BROOKLYN, QUEENS AND BRONX...500 distribution points every other Thursday)

(Distributed throughout MANHATTAN, BROOKLYN, QUEENS AND BRONX...500 distribution points quarterly)

2010

web}

monthly traffic

All Sites

e

illag

thev

m r.co

Page Views

1,125,191

294,417

Unique Viewers

297 873

71,522

# of Visits

641,330

102,211

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tow

n dow

om

ss.c

re exp

com ws.

e

ityn

c gay

2010

om w.c

o

ean

ls che

207,745

457,206

165,823

75,218

119,624

31,509

155,223

301,582

82,314

Average Length of Visit: 5.47 minutes. Source: OCTOBER 2009 internal metrics.

4

Gay City News > Just About to Come True

3:49 PM Gay City News > Just About to 12/9/09 Come True

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sit

ion

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1 180 X 150 PIXELS. ARTICLE TOOL SPONSOR

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2 site

3 site

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$890

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