MediaLabs Kit by Malak Designs Inc

w w w . M e d i a L a b s I n c . c o m

tâ&#x20AC;&#x2122;s been said that all the world is a stage. Indeed, this statement certainly holds true to the advertising and business environment that has been created through the enhanced worldview and forward thinking vision of Media Labs USA . Media Labs USA believes that the new digital age connects all markets and all ethnicities unlike anything ever experienced before. Additionally, it is this connectivity that creates new audiences and new capabilities...developing the potential for advertising growth and expansion the world over. Media Labs USA is dedicated to creating multicultural advertising solutions for a wide array of international markets. We are the only ethnic advertising agency that has the capability of providing a comprehensive and all-in-one solution that is developed in-house and under one roof. Regardless if a client requires advertising, web or graphic design, marketing solutions, or even printing assistance, Media Labs USA has the ability to create a plan of action that addresses every phase of a client project lifecycle. From concept and creation to implementation and delivery, Media Labs USA has the solutions that meet client needs. The world is getting smaller every day, but opportunity continues to grow. Now is the time to connect with customers both around the block, and on the other side of the world. Contact Media Labs USA to create inspired strategy that will break international and cultural barriers and launch or expand your brand into new markets, generating success and exposure throughout every corner of the globe.

About Us

Media Labs USA was created on a vision of innovation, inspiration and ingenuity. That vision subscribes to the belief that diversity provides for opportunity and that through education, advancement can be made, goals can be met and world markets can be expanded upon like never before. With 12 years of experience in the advertising industry, Media Labs USA is committed to being known and trusted by our clients as the leading multicultural advertising agency in the world. We understand that a true solution offers a comprehensive approach, which is why our business model addresses every stage of the project lifestyle that every client brings to our office. Currently, we operate out of a 6,000 square foot facility in the New York Metro area. Our company was founded upon defined core values. We believe that for a client relationship to work, certain elements must be present from day one. We want our clients to be as successful as possible, that is why we want to make sure our expertise provides an avenue to make this happen. These values enable a cohesive relationship to be built and ultimately foster an environment that ensures results. The Media Labs USA core values are defined as:

Skill - Just as any professional would not call themselves an expert without specific knowledge and experience, Media Labs USA works to make sure we have the necessary information about any and all media markets that we seek to do business in. We know that understanding market statistics and other pertinent information as well as doing research is not optional, but imperative. Strategy - Media Labs USA takes a consultative approach to ensure that our client is able to attain maximum exposure in their targeted markets. We deliver on determining how and where to hit target markets as well as what the optimal time is for connecting with the audience and getting their attention. Our strategy entails making sure that the deal is best negotiated to get the most attractive media buys, placements and sponsorships available. Sincerity - Honesty is always the best policy and complete transparency is our corporate policy. Media Labs USA clients are kept abreast of campaign developments through active communication and regular updates. We understand just how important it is for a client to be engaged in the process, especially when it is impacting your bottom line. Success - Our clients are made partners in the campaign process, and your success is our success. Media Labs USA is dedicated to the belief that a return on investment comes when proper execution of strategy is implemented. Our work is done to meet your best interests, we constantly are comparing before and after results, audit and monitor campaigns and ultimately, look to make sure that what we are doing is actually working. The end result should always be our client’s ultimate satisfaction. Currently, Media Labs USA is committed to providing client solutions in the following markets: • India • Pakistan • Bangladesh • Sri Lanka • Iran • Afghanistan • The Middle East • Vietnam • Philippines • Spanish- speaking Markets • Africa • Russia If you are looking for a growth partner to assist in breaking cultural divides and aiding in brand expansion, consult with Media Labs USA and allow us to develop a strategy that fits your individual objectives. Media Labs USA is your source for gaining the competitive edge in your international advertising campaign. Contact us today!

Our Services

Media Labs USA has developed our product and services offering on the belief that each of our clients have different needs and that there is no “standard” pathway to success. This departure from a “one size fits all” mentality is what has helped deliver success to our clients and what continues to attract the most progressive and forward thinking businesses to our organization. At Media Labs USA, we do it all; we plan, create, design, conceptualize, print, distribute, market and advertise. Furthermore, we do it the world over all under one roof. Because our services are comprehensive, our clients are able to benefit through the fact that our project management team has its finger “on the pulse” of every working component of a campaign at all times.

The Media Labs USA suite of services include: Strategic Marketing Services

We offer a custom-made marketing plan to all our clients where in we integrate cost-effective marketing techniques so as to achieve the client’s objectives and goals.

Campaign Design and Planning

• Identifying marketing needs, targeting profitable mediums and choosing suitable media • Conceptualising and executing ideas • Targeted buying and negotiating terms for sponsorship

Promotions

• Designing and Implementing ideas and competitions for Events, Press, Radio, Television, SMS and New Media • Generating novel ideas for customer incentives/offers

Ethnic PR

• Implementing PR Campaigns to create media exposure • Effectively using media (e.g. TV, Radio, Publications, Websites) as an authoritative tool to influence public opinion • Writing press releases and advertorials for media outlets to maximise editorial coverage • Media monitoring and arranging interviews • Targeted media selection for most effective campaigns • Organising press conferences, product launches and seminars

Event Planning and Management

• Planning and executing public and business events i.e. press launches, press conferences, corporate hospitality events, exhibitions, property shows, carnivals and melas • Executing marketing plans to promote the events to the target markets • Working with clients to ensure that the objectives are met and desired branding and ROI results are achieved

Media Research and Competition Tracking

• Integrated use of multi media through homogenous messages for product/service promotion • Intensive research into competitor brand behaviour in order to track competition • Developing appropriate evaluation tools for the clients to monitor campaign effectiveness

Market Research

• Designing and executing research projects i.e. Customer Service Surveys, Mystery Shopping, Brand Scorecards, Campaign effectiveness surveys • Developing suitable methodology, designing questionnaires. executing the research process, analysing and presenting

Outreach and Below the Line Activities • • • • • •

Road Shows, Exhibitions, MelaIFestivals, Carnivals etc. Door Drops Direct Mailers leaflet Distribution In Store Promotions Direct Marketing through face to face contact with the consumer

Media Planning & Buying Traditional Media

• Planning and buying media space (e.g. print, radio, TV and web spots) for targeted campaigns to reach highest number of consumers • Maximise brand exposure through sponsorship packages on TV and Radio

Outdoor Media

• Hoardings, Underground Posters, Tube Panels,Billboards. Tube Station Advertising. Ad Scooters, Street cars, Bus Advertising • Distribution of leaflets and flyers in aSIDCiation with subscription based publications and free publications • Screen Advertising in Cinemas

New Media and Digital Ethnic Planning

• Database Marketing - Tele-marketing, Email marketing, SMS marketing • Unconventional marketing i.e. Guerrilla Marketing to maximise results • Multi-level marketing • Online Advertising - Banners, IPTV, Optimisation

Creative Services TV/Radio/Multi-media Corporate Presentations/Promos/Tags

Videos

and

• Scripting, Storyboarding and copywriting based on the client brief • Production services (Pre and Post) • Voice-overs and jingle production • Graphic Designing

Print Adverts/Displays/Banners/Media Packs/Branded Merchandise/Posters/Flyers

• Artwork designing and copywriting • Large Format Design and Print for exhibition and displays • Branded T-shirts, Balloons, Mugs, Pens and other merchandise designing and procuring from relevant vendors

Translation services

• Multi-Lingual Translation for Press Adverts Media Labs USA has the capability of implementing and executing advertising campaigns through a local or national platform. Regardless if you need help re-launching a brand in an existing targeted market or are looking to expand into new territory, Media Labs USA will work with you to identify strategy and determine which of our services have the ability to generate the best results and most success.

Contact Media Labs USA today to learn more about how our multicultural advertising services can increase visibility, create better brand performance and boost your bottom line. Remember, diversity in advertising creates business opportunity! Help your company do more, partner with Media Labs USA.

Market Expertise: The professionals at Media Labs USA recognize that the world gets smaller everyday while opportunity continues to grow. The cultural and ethnic lines that separate individual audiences has become blurred and countless prospects are presented to companies and organizations who recognize that their targeted audience is the world. Media Labs USA has developed advertising strategy that is designed to assist in the launch or expansion of brands in a variety of industries in diverse world markets. We have experience working with telecommunication companies, medical schools and retail stores, just to name a few past areas of success. We have the capacity to work with a wide variety of clients. If your organization is looking to tap into multi-cultural or international markets, Media Labs USA has the strategy to make your campaign work. Our approach can be applied to the following industries: • Food Manufacturers • Restaurants and Hospitality

• Financial Institutions • Legal Offices • Medical Offices • Entertainment Media Labs USA also has experience working with small business owners and with entrepreneurial endeavors while we also have the capability of assisting large organizations and Fortune 500 companies. Our experience in ethnic and world markets provides the capability to help our clients increase their visibility and outreach through new and diverse advertising methods and plans of action. Furthermore, our existing relationships with media and TV outlets, radio stations as well as other advertising sources ensures that our clients have the opportunity to build upon the foundation we have created, helping attain quality results in less time. Now is the time to take advantage of the opportunity presented by connecting with a global audience. If you are interested in learning how Media Labs USA can help communicate your message across international divides while breaking language barriers, contact us to set up a one-on-one consultation. Media Labs USA is dedicated to meeting your goals and objectives, regardless of language, culture or geography!

Alliances: Relationships are not formed overnight. Media Labs USA recognizes that fantastic alliances with diverse and specialized TV outlets, radio stations as well as other media vehicles serves to benefit our clients and the messages they wish to communicate. Since our inception, creating and supporting these special media alliance relationships has been an ongoing focus at Media Labs USA. We have media ties the world over and are constantly working to strengthen these alliances in order to bring more to the table for every client that we work with. However, it is important to understand that we work for our clients, not for media outlets. Therefore, our relationships with media outlets are present to serve the best interests and goals of the client’s campaign, not the objectives promoted by the TV or radio station, or other media center.

Media Labs USA currently has relationships with a variety of international media outlets, including: If you are interested in understanding how the media alliances promoted by Media Labs USA have the ability to transform your advertising campaign or help you launch your brand into new world markets, contact us today to set up a personalized consultation about our services. At Media Labs USA you can rest assured that we have a strategy that will lead you from the planning stages through to implementation and onto campaign success. Contact us today for more information on how to attain your company advertising goals and increase profitability. Call now!

for more info contact at: 86-35 Queens Blvd., Suite 4F, Elmhurst, NY 11373 Call:718-915-7368, Fax:718-651-1509 info@medialabsinc.com

Media Ties Specializing in South Asian Market

- INDIA

- PAKISTAN

- FILIPINO

- BANGLADESH

- MIDDLE EAST

Being Growth Partners

Medialabs keeps clients budgets in mind and works on volume proposition. We work on 7.5 percent commission as compared to 15 percent charged by other ad agencies.

Our Clients

www.emirates.com

www.dishnetwork.com

www.miaacfilmfest.org

www.iaac.us

RAJASTHAN ASSOCIATION OF NORTH AMERICA www.aiausa.org