MEDIA REBRANDING: TO MIDDLE AND HIGH LEVEL.
NEW EXCEL MEDIA GROUP LTD Visual Rebranding Corporate Identity (CI) design Deliverables and website design Comapny brochure design Product brochure/leaflet design
New Excel Media Group Limited is an agency that publish HK guide and map to tourists. They aim to raise the company’s level to a professional and trusted company. By this rebranding project, they hope to attract a higher level of customers. The CI has to be in bilingual with english as the main language. The whole look and feel can be changed except the logomark ‘‘new excel’’ has to be remained.
Project Duration // 2 months
2011 August
Freelance Project
The rebranded logo and colour scheme brings
The print deliverables include name card,
a fresh look to audiences. A new mint colour
letterhead and envelope. I played with large
is introduced. The graphic elements include
contrast of the colour orange and white to give
a key visual of a China map that made out of
a dare and eye catching feeling. For the middle
traiangles. It represented the key message
size envelope, it is purposely designed in portrait
of their company: the exclusive and trageted
size as it is more well represented when their
distribution channels.
company publicaitons are inserted in it.
By analysing the company info of the client, I filtered some key selling points that need to be call out to audiences. The main message is their strong and exclusive distribution channel in China and Hong Kong. Therefore the China map will be the icon of the company which will appear in the name card, letterhead and envelope.
Interim Presenation—concept presentation For the company profile leaflet, I suggested a organ type leaflet which can present their info in a flow. For the rate cards, five eye-catching colours represent the five key publications that the client has. The rate card is designed to fit into the folder in the back cover of the product brochure. For the product brochure, an index call out is designed for the five publications. And when the company brochure is put together with the product brochure, the whole set align together with stair-like decrease on the right hand side.
Final Outcome足 The rate card is in the size of the largest square in A4 paper. As the rates will be updated once a while. Self printing will be needed for the rate crads. It is therefore designed in A4 size so the sales can print it out easily by themselves and cut through the dash line for insertion. The rate card can match the look and feel of the product brochure and presentable in this way. The final deliverables also include a sample leaflet for a section in the product brochure. The Lo Wu Advertising Lightbox section has brought out to a organ type leaflet for different marketing ways for specific clients.