The HAPPIEST BITS EXHIBITION is created in co-operation with MINI in 2010. The project brief is to create a wow effect for MINI 50th anniversary. Our team put together the enjoyment and fun by driving a MINI and the happy moments of the majority of Hong Kong people throughout these 50 years. We highjacked four classic patterns onto four MINI which hope to bring out the joy, fun, sweet and happy from different period of our childhood. The plan was designed in different scenes and small props are made and being placed beside each MINI to enhance the mood. We hope to create a photo taking area so as to bring together all groups of people, enjoy and recall their lovely childhood memories. This exhibition was then chosen by the client for real life execution. We used three more months to refine the idea and execute it in April 2010. The exhibition was a great success, we held it again in Poly U campus in May and a parade from Tsim Sha Tsui to Causeway Bay as a round-up of this project.
