PLAN20002 A2.1, A2.2, A2.3

Footscray, Greater Melbourne PLAN20002 Assignment 2 Manasi Chopdekar (935401)

Urban Design Techniques A2.1, A2.2, A2.3

Contents A2.1. (i) (ii)

Stakeholder Analysis Influencer – Local shop owners Producer – Department of Transport

…3 …4

A2.2 (i) (ii)

Context Analysis Strategic/District Analysis Map Conceptual sketch of focus site

…5 …6

A2.3 (i) (ii) (iii) (iv)

Spatial Analysis Neighborhood built form character Land use and activities Surrounding building scale Active frontages and views

…7 …8 …9 …10

2

STAKEHOLDER ANALYSIS STAKEHOLDER #1 Local shop owners

WHY ARE YOU ENGAGING THEM? o

Contribute to economy of the suburb

o

Provide public surveillance through windows, etc.

o

Own private property that may be part of development plan (e.g. – service lanes, shopfronts etc.)

COLLABORATION o

Planners – collaboration to ensure that development does not adversely impact local business.

o

Residents – valuable customers, need to work together to facilitate exchange of resources and boost economy of the suburb.

o

Maribyrnong City Council – collaboration on imposed health and safety regulations and other legal aspects that local businesses need to adhere to.

CONFLICT o

Department of Transport – conflict of interest, for example, in cases of on-street parking, redeveloping roads that affect shopfronts, etc.

o

Rough sleepers - local shop owners may find them ‘interrupting’ their space and thereby negatively impacting their business

HOW WILL YOU ENGAGE WITH THEM? o Consult – need to be consulted by planners and council on development strategies that may directly/indirectly impact their business.

Can be done by - conducting workshops and brainstorming sessions - surveys, social media

3

STAKEHOLDER ANALYSIS STAKEHOLDER #2 Department of Transport (VicRoads + PTV)

WHY ARE YOU ENGAGING THEM? o

In charge of public transport, road network services

o

Need permission and consultation to implement development involving roads, trams, buses, cycles and train infrastructure and services

COLLABORATION o

Planners – collaborate on design strategies that would not negatively impact transport routes, inconvenience commuter service.

o

Commuters – to ensure, for any disruptions to public or road transport service, there are alternative routes and options for commuters.

o

Maribyrnong City Council – cooperation in terms of considering and implementing changes to property that is part of council and may affect the community.

CONFLICT o

Local shop owners – conflict of interest, for example, development that would redirect foot traffic, change shopfronts which would negatively impact business

o

Rough sleepers - in waiting areas and places of active movement, there is no loitering allowed and this is made evident through hostile architecture.

HOW WILL YOU ENGAGE WITH THEM? o Collaborate, Empower – collaboration and decision making power when interacting with planners and council when any development considered impacts vehicular or public transport routes or infrastructure.

Can be done by - conducting meetings and collaboration sessions - consulting existing transport planning schemes

4

CONTEXT ANALYSIS

To Melbourne Airport

To Sunshine Station

B A

Footscray station

B

A

E

To Melbourne CBD

C C D

LEGEND All other schools

Hospitals

Train track

Focus site location

Primary schools

Train stops

Tram track

Footscray

Secondary schools

Tram stops

Bus route

Special schools

Bus stops

Major road

Nearby station precincts A West Footscray C Seddon B Middle Footscray

Activity centers around site A B C D E

Melbourne Museum of Printing Whitten Oval Stadium Harris Reserve Playground Kindred Studios Creative Spaces Footscray Community Arts Centre

5

CONTEXT ANALYSIS

6

SPATIAL ANALYSIS

LEGEND Architectural style

Primary building materials

Victorian/Edwardian shopfront

Concrete

Federation freestyle

Brick

Modern architecture

Brick and stone

Focus site Footscray station

Moderne style architecture

7

SPATIAL ANALYSIS

LEGEND Land use and activities Art and culture

Marts and essentials stores

Parking spaces

Medical practice

Grocery stores

Focus site

Technical and commercial

Parks and reserves

Footscray station

Retail and beauty

Restaurants, cafes and bakeries

Area of road closed only for pedestrian access

Footscray station immediate surroundings

8

SPATIAL ANALYSIS

LEGEND Building height Equivalent to approximately 1 storey

Focus site

Equivalent to approximately 2 storeys

Footscray station

Equivalent to approximately 3 storeys More than a height of 3 storeys

9

SPATIAL ANALYSIS

LEGEND Active frontages Activated shopfronts

Focus site

Active pedestrian area

Footscray station

10