Bangkok Business Brief - Volume 3, Issue 1 - Mid-January/February 2014

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BANGKOK

BUSINESS BRIEF

Vol. No. 3, Issue No. 1

Mid-January/February 2014

Photo by Aero Icarus from Flickr under Creative Commons License

Read new business briefs everyday at www.BBBrief.com

Year of the Horse or Year of the LCC? By Carla Tate

2014 should be a challenging year for low-cost carriers (LCCs) in Thailand. After years of steadily increasing tourist numbers in the Kingdom and dramatic growth in the number of LCC passengers,

Inside General Interest 2 Government/Economy 3 Finance/Investment 4 Production 5 Real Estate 6 Retail/Services 8 Tourism 10 IT/Comms 11 The Calendar 14

established LCCs like Thai AirAsia and Nok Air are facing increased competition on both domestic and international routes from new players, Thai Lion Air and Thai Vietjet Air, and plan to aggressively expand their presence in the Thai market. Lower demand in November and December 2013 because of the political protests in Bangkok has curtailed expectations for 2014 somewhat, but the LCC market in Thailand still looks poised to expand dramatically, with new domestic and international routes and lower fares due to the increased competition.

(TAT) recognized that Thailand’s growth market was Asia, with China, India, Russia and Asean countries emerging as the main new markets. TAT’s marketing efforts have now shifted to these countries, while the Western nations continue their economic recovery. The rise of LCCs in Thailand has played a significant role in this shift of focus.

In 2013, low-cost carriers drove airport growth in Thailand, with LCC passenger volume increasing 30.8% in fiscal year 2013. According to Airports of Thailand (AOT), LCCs, operating at ThaiIn late 2012 and early 2013, the land’s six major airports, carried Tourism Authority of Thailand 26.6 million passengers, or 30.9%

of the total number of travellers. The majority of this growth was at Don Mueang International Airport, which had 14.8 million LCC passengers, an increase of 485% over prior year. Suvarnabhumi Airport had 3.2 million LCC passengers. All of this growth in the Thai LCC market, combined with the impending AEC market integration in 2015, has certainly attracted the attention of the regional players. According to consulting firm, Frost and Sullivan, as reported in The Nation, “Asean has triggered a mad rush by airlines to reach all Story continues on Page 12

P l a n n i n g , S u p p l y i n g a n d B u i l d i n g A s i a ’s R e c r e a t i o n a l I n f r a s t r u c t u r e


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