Content 1 - BRAND VALUES 1.1 Overview 1.2 Brand principles 1.3 Target guest 1.4 Mains ideas and vocabulary 2 - BRAND IDENTITY GUIDELINE 2.1 Logo 2.2 Measurement 2.3 Colors 2.4 Typography 2.5 Elements 3 - BRAND ADVERTISING 3.1 Strategy and signature 3.2 Stationery use 3.3 Print 3.4 Outdoor 3.5 Digital
Welcome Born and based in Dubai since January 2008, Auris Group of Hotels is one of fastest growing hotels brand in the region. Auris is a local brand, with a regional presence and international standards. Based in Dubai, the group has stepped up the competition by redefining hospitality standards and committing to give guests the full experience of Dubai’s hospitality. The Group was confidently launched in 2008 with the anticipation that the worldwide economic turmoil would have a short term impact on the UAE market. Auris Group has since progressed and are now operating six hotels with a total of 1313 rooms and suites. Currently there are six pipeline projects under development in Dubai and a premier first five star resort within the UAE, Auris Plaza Resort in Ras Al Khaimah at the conceptual design stage.
2.1 - LOGO
The Logo Mark Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Baseline Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
2.1 - MEASUREMENT
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
2.3 - COLOURS
The colours of the logo and its elements are specified in Pantone (for single colour printing), CMYK (for four colour offset printing), and RGB (for web use, digital, on screen presentation and pdf’s). Whenever possible uncoated paper should be used for printing, the paper should be off-white but not cream coloured. All colours will appear slightly less intense on uncoated absorbent paper than on coated paper or in screen .
PANTONE Š is a registered trademark of PANTONE, Inc Colours shown are not intended to match PANTONE colour standards
2.4 - TYPOGRAPHY
3.1 - STRATEGY AND SIGNATURE
Freedom of choice Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean sagittis a lorem sed iaculis. Curabitur ut auctor odio. Suspendisse potenti. Pellentesque ullamcorper quam et condimentum euismod. Suspendisse a sodales odio. Aenean id elit nibh. Nulla sed facilisis tellus. Phasellus consequat fermentum arcu, at maximus nisl egestas non. Sed ut mauris nec turpis viverra finibus laoreet a libero. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Vestibulum aliquam ullamcorper est, eget gravida quam ultrices eget. Aenean tempor elit vel malesuada ornare.
3.2 - STATIONARY 3.2.1 - BUSINESS CARD
3.2.2 - DO NOT DISTURB
3.2.3 - LETTERHEAD AND ENVELOPE
3.2.4 - ELEMENTS
KEYCARD WALLET
Please return your key card at the reception upon check-out
ww w. auris-hotels.com
P.O. Box 9970, Dubai, UAE Tel. : +971 4 4544900 Fax : +971 4 4544901 E-mail : info.fakhruddin@auris-hotels.com
ENJOY YOUR STAY
Name : .......................................................... Room : .......................................................... Arrival : ........................................................ Departure : ................................................
COMPLIMENTARY WATER
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3.2.5 - AMENITIES AND SHAMPOO
3.3 - PRINT GUEST SERVICES
3.4 - OUTDOOR 3.4.1 - VEHICLE WRAPPIN
3.4.2 - SIGNS
3.4.3 - OUTDOOR AD
3.4.3 - OUTDOOR AD Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas dictum, est eu tincidunt malesuada, sapien odio semper nisl, maximus convallis nisi justo sed neque. Fusce in suscipit ipsum, eu tempus metus. Aenean mattis pulvinar felis, sit amet pharetra enim. Interdum et malesuada fames ac ante ipsum primis in faucibus. Morbi sit amet tincidunt ex, sed interdum leo. Sed efficitur diam in nibh vehicula, id tristique tellus dapibus. Cras congue, lectus vel rhoncus semper
VERTICAL BILLBOARD
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas dictum, est eu tincidunt malesuada, sapien odio semper nisl, maximus convallis nisi justo sed neque. Fusce in suscipit ipsum, eu tempus metus. Aenean mattis pulvinar felis, sit amet pharetra enim. Interdum et malesuada fames ac ante ipsum primis in faucibus. Morbi sit amet tincidunt ex, sed interdum leo. Sed efficitur diam in nibh vehicula, id tristique tellus dapibus. Cras congue, lectus vel rhoncus semper
HORIZONTAL BILLBOARD
3.5 - DIGITAL