1
2
3
4
1
TABLE OF CONTENTS
BRAND VALUES
1.1 Overview 1.2 Brand principles 1.3 Target guest 1.4 Mains ideas and vocabulary
2
BRAND IDENTITY ELEMENTS 2.1 Logo 2.2 Colors 2.3 Typography
3
BRAND IDENTITY USES 3.1 Strategy and signature 3.2 Stationery use 3.3 Print 3.4 Outdoor 3.5 Digital
5
01 BRANDS VALUES
6
7
02 BRANDS
IDENTITY ELEMENTS
8
2.1 - Logo using two types of logo : corporate and hotels logo Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent luctus enim in ante tincidunt, sit amet pulvinar nulla molestie. Phasellus consequat, lectus id faucibus facilisis, tortor sem porttitor magna, sed pretium ex lectus eget risus. Praesent sagittis tellus ut condimentum malesuada Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent luctus enim in ante tincidunt, sit amet pulvinar nulla molestie. Phasellus consequat, lectus id
Corporate Logo
Hotel Logo
9
Commun uses of the logo
Do not
10
2.2 - Colours Our brand colour helps to create a strong brand image we wish to achive. on The main logo, two colours were used, the heavy gold brown and the dark cobalt violet symbolysing elegance and classiness Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent luctus enim in ante tincidunt, sit amet pulvinar nulla molestie. Phasellus consequat, lectus id faucibus facilisis, tortor sem porttitor magna, sed pretium ex lectus eget risus. Praesent sagittis tellus ut condimentum malesuada
Dark coblet violet Pantone : 276 C Cmyk : 83.84.49.60 Rvb : 34.28.52 Hex : #221c34
Heavy gold brown Pantone : 8383 C Cmyk : 0.18.48.45 Rvb : 157.138.92 Hex : #9d845c
11
2.3 - Typefaces Our brand colour helps to create a strong brand image we wish to achive. on The main logo, two colours were used, the heavy gold brown and the dark cobalt violet symbolysing elegance and classiness Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent luctus enim in ante tincidunt, sit amet pulvinar nulla molestie. Phasellus consequat, lectus id faucibus facilisis, tortor sem porttitor magna, sed pretium ex lectus eget risus. Praesent sagittis tellus ut condimentum malesuada
Aa Aa Aa Latin font : BSRU Bansomdej
Regular
Italic
Bold
ABCDEFGHIJKLMNOP QRSTUVWXYZ12345 67890
ABCDEFGHIJKLMNOP QRSTUVWXYZ12345 67890
ABCDEFGHIJKLMNO PQRSTUVWXYZ123 4567890
12
Arabic font : GE Dinar Two
ظ ظ Medium
Light
ضصشسزرذدخحجتبا وه ن م ل ك ق ف غ ع ظ ط
ضصشسزرذدخحجتبا وه ن م ل ك ق ف غ ع ظ ط
13
03 BRANDS
IDENTITY USES
14
3.1 - STRATEGY AND SIGNATURE
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean sagittis a lorem sed iaculis. Curabitur ut auctor odio. Suspendisse potenti. Pellentesque ullamcorper quam et condimentum euismod. Suspendisse a sodales odio. Aenean id elit nibh. Nulla sed facilisis tellus. Phasellus consequat fermentum arcu, at maximus nisl egestas non. Sed ut mauris nec turpis viverra finibus laoreet a libero. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Vestibulum aliquam ullamcorper est, eget gravida quam ultrices eget. Aenean tempor elit vel malesuada ornare.
15
3.2 - Stationery Business card
16
Welcome card
17
Envelope & letterhead
18
Post envelope & letter form
19
Greeting card
20
Gift and cake box
21
Key card holder
22
23
3.3 - Print
24
25
3.4 - Outdoor and signage Canopy
26
Vehicules
27
Flags
28
Numbering floors and rooms
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean sagittis a lorem sed iaculis. Curabitur ut auctor odio. Suspendisse potenti. Pellentesque ullamcorper quam et condimentum euismod. Suspendisse a sodales odio. Aenean id elit nibh. Nulla sed facilisis tellus. Phasellus consequat fermentum arcu, at maximus nisl egestas non. Sed ut mauris nec turpis viverra finibus laoreet a libero. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Vestibulum aliquam ullamcorper est, eget gravida quam ultrices eget. Aenean tempor elit vel malesuada ornare.
29
Rooms directional numbering
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean sagittis a lorem sed iaculis. Curabitur ut auctor odio. Suspendisse potenti. Pellentesque ullamcorper quam et condimentum euismod. Suspendisse a sodales odio. Aenean id elit nibh. Nulla sed facilisis tellus. Phasellus consequat fermentum arcu, at maximus nisl egestas non. Sed ut mauris nec turpis viverra finibus laoreet a libero. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
30
Numbering floors and rooms
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean sagittis a lorem sed iaculis. Curabitur ut auctor odio. Suspendisse potenti. Pellentesque ullamcorper quam et condimentum euismod. Suspendisse a sodales odio. Aenean id elit nibh. Nulla sed facilisis tellus. Phasellus consequat fermentum arcu, at maximus nisl egestas non. Sed ut mauris nec turpis viverra finibus laoreet a libero. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Vestibulum aliquam ullamcorper est, eget gravida quam ultrices eget. Aenean tempor elit vel malesuada ornare.
31
3.5 - Digital
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean sagittis a lorem sed iaculis. Curabitur ut auctor odio. Suspendisse potenti. Pellentesque ullamcorper quam et condimentum euismod. Suspendisse a sodales odio. Aenean id elit nibh. Nulla sed facilisis tellus. Phasellus consequat fermentum arcu, at maximus nisl egestas non. Sed ut mauris nec turpis viverra finibus laoreet a libero. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Vestibulum aliquam ullamcorper est, eget gravida quam ultrices eget. Aenean tempor elit vel malesuada ornare.
32
33