Digitising the Business Project Partners
Digitising the business:
innovation in operation
Written by: Nye Longman Produced by: Heykel Ouni
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FINE HYGIENIC HOLDING
F
ine Hygienic Holding is the MENA region’s number one tissue maker. Its products sell in more than 29 countries outside MENA, with new markets being added each year. Introducing brand-new technologies to the region was never new to FHH. In 1991, the company introduced the first fully-automated paper mill, which
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was the largest capacity machine in the Middle East at the time. In 1996, FHH founded another paper mill that surpassed the size of the first one, maintaining its leading position in the region. For FHH, innovation was never limited to machinery, as it revolutionised the industry with various innovations, mainly SteriPro. This patented technology
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is utilised in the manufacturing process by using an ultra-violet sterilisation technique with a fully automated ‘no hands’ manufacturing method to reduce the hazard of contact with germs. FHH was also the first to introduce the WetPro technology to the Middle East, allowing tissues to handle substantial quantities of water and remain
intact while fully disintegrating when flushed. In terms of energy innovation, FHH succeeded in setting a new industry standard for power co-generation in the world, as it brought three existing parties to create a self-sufficient model for power generation at its paper mill in Egypt. “Innovation is one of our strategic priorities
“Innovation is one of our strategic priorities when it comes to meeting our consumer and customer needs” – Salim Karadsheh, Group CEO
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True, we have many areas of unmatched expertise. But what matters most is how it applies to you. From the world’s leading data scientists, to a unique process tailored to your goals, you’ll realize we make one thing possible. Anything.
Four signs your business needs a data lake, now It is now well known that the digital universe, which comprises most businesses’ data needs, is growing exponentially. In fact, over the next decade the digital universe is expected to grow by around 40 percent a year. This is growth at an astonishing speed. In this environment, it is critical that businesses use data analytics to enhance competitiveness and meet the needs of the ‘information generation’; millennials and more born into the digital era. From helping to predict buying behaviours, to driving innovation projects that will enhance customer service or improve business productivity, data lakes that can collate, store and analyse vast amounts of data have great power to transform a business for the better. Analytics should no longer be an aspiration, but a necessity. So, how do businesses know when they need to scale-up and invest in a data lake? There are four tell-tale signs: 1. Operational complexity: In a pre-data lake environment, if a business is trying to scale its infrastructure there’s a good chance that their data requirements will outstrip their ability to manage them. To cope with operational complexity, businesses would require a more flexible common storage resource, i.e. a data lake. 2. Operational cost: When a company finds that business demands on IT keep growing even when it is trying to reduce OpEx. It is time to look at a new approach. Businesses need to invest in additional third party support to monitor, manage, deploy and improve their systems than simply adding headcount. 3. Production strain: Another key indicator of the need for a data lake is when existing analytics applications are putting a strain on the production systems of a business. Real-time analytics can be extremely resource-intensive.. Data lakes are key to ensuring that real-time analytics can run at optimum performance. 4. Multiprotocol analytics: A final key indicator that a business needs a data lake is when data scientists are running apps on a variety of different Hadoop distributions and need to hook their data up to them. Businesses will need multiprotocol support in the future as analytics experimentation carries on, and they need to plan for this with a data lake strategy. Across the industries, from finance to retail, manufacturing to media companies, each thinks that their problems, challenges and opportunities are unique. But, when you abstract the specifics you’ll always come back to the same universal challenges. What unifies and characterises all of these is the transformation brought about by information technology and the potential of big data. Not every business will be ready to deploy data analytics yet, but most will, at the very least, need to start planning for it or risk losing out to competitors that embrace the technology. Because, eventually all businesses will need to embrace data analytics, and those that don’t will fade into obscurity.
FINE HYGIENIC HOLDING
4,200
Number of staff working for Fine Hygienic Holding
when it comes to meeting our consumer and customer needs. We are keen on ensuring continuous plant automation, product development and constantly finding means for increasing energy savings, cost efficiencies and productivity,� says Salim Karadsheh, Group CEO.
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Technology at the heart of the business Fine Hygienic Holding currently employs around 4,200 people across a range of countries. Although it remains headquartered in Jordan, with a varied portfolio of operations and products under its control, FHH manufactures,
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converts, sells and exports to over 45 markets worldwide. Such a range of offerings, often demands a certain degree of complexity and a need for advanced technologies. With such diversity of business processes, FHH’s Head of Business Technology, Bassem El-Wazir and his team have
been working tirelessly to keep up with latest technologies and business evolution, and to maintain the technology advancement that the group has always had. From unifying legacy systems to providing business solutions and insights, Business Technology at FHH has become
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22 years of growth, prosperity and stability Now expanded to Dubai
Managing I.T
to optimise & improve business potential
IT Outsourcing | Maintenance | Antivirus Software Microsoft Licenses | Data Recovery • IT Outsourcing Services (Managed Services) • Network Installation (Wired/Wireless) • Monthly Contracts • Yearly Maintenance • Card Scan Distributor (Corex) • Branded Computer Sales • On Call Services
T +962 6 565 0836 F +962 6 565 0837
info@onixcomputer.com www.onixcomputer.com
P.O Box 925059, Amman, 11110 Jordan
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a denominator at the heart of the company. “With the use of technology we have enabled a culture of innovation that allows employees to become innovators. We developed a system that rewards creative and insightful ideas submitted by employees for any product or practice,” says Bassem El-Wazir. Digitising the Business “FHH had always believed in BT as a driver to business growth. This is strongly reflected in the sizable investments
“We are keen on ensuring continuous plant automation, product development and constantly finding means for increasing energy savings, cost efficiencies and productivity” – Salim Karadsheh, Group CEO
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FINE HYGIENIC HOLDING
1958 The year Fine Hygienic Holding was established
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that are allocated to achieve business digitization needs,” says El-Wazir. In 2010, the group embarked on a strategic ERP consolidation and process unification project across all business units. “We were empowered with the allocation of a 10 million dollar budget for our project to be spent over the period of five years,” El-Wazir says. “Our mission is to consistently empower our users with the knowledge and provide them with business insights that they need. We provide business intelligence, advanced analytics and digital business solutions, that provide a competitive advantage
“Taking the time and effort to invest in overhauling its infrastructure – not to mention placing information tech closer to the centre of its entire operations – has been a rewarding challenge for Fine Hygienic Holding” – Bassem El-Wazir, Head of Business Technology
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FINE HYGIENIC HOLDING
to the group and brings us closer to our consumers and customers,” he adds. The digital transformation has had a profound effect on how FHH’s workforce employs its resources, as El-Wazir explains. Now, the work of numerous employees from across the group is completely dependent on the latest technologies and software. Certain mobile based
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applications for example, did not only improve sales’ efficiency, but also created a more comfortable and convenient way of doing business. According to El-Wazir, Business Technology serves as a significant value driver for the business. One of the BT responsibilities is to improve performance through providing business solutions that help grow the business. “This is
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where our Home Delivery App and B2B e-commerce service (FineStore.com) come to play. “Taking the time and effort to invest in overhauling its infrastructure – not to mention placing information technology closer to the centre of its entire operations – has been a rewarding challenge for Fine Hygienic Holding,” El-Wazir concludes. Today, the company is not only
able to measure performance and ensure accuracy like never before, but it is also able to do that while offering both customers and employees a fully interactive experience. Proud of its past and confident of its future, the group is looking forward to further growth, both at home and abroad with innovation and technology as its main drivers.
‘Proud of its past and confident of its future, the group is looking forward to further growth’
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Fine Hygienic Holding 84 Mohammad Ali Bdair Street, North Abdoun, Amman, Jordan P.O. Box 154 Tel. 962 6 4652688 Fax. 962 6 4645669 info@finehh.com www.finehh.com