Middle Atlantic Professional - May 2014

The Middle Atlantic Professional

Newsletter Date: May 2014

The e-newsletter of the Middle Atlantic PGA Inside this issue: The Golf Season Is FINALLY Here!

President’s Perspective: Take Time for Player Development Section Direction: Representing Golf in D,C.

Golf clinics, junior events, fun play, and tournaments… golf facilities in the MAPGA are finally getting underway with their golf activities. The MAPGA Section Board and staff wish you a very successful 2014 golf season!

Eyes on Employment: Taking Care of Your Staff Player Development Discussion: Demo Days that Drive Golfers & Revenue A Word from Our Allies Chapter Chat

Important Dates:

President’s Perspective: Player Development Focus & National Leadership

May 27 Central & Northern Chapter Championships

junior golf programs. On a Section level, you can donate your time to help out at Paul Berry’s “Get Hooked on Golf” clinics, a Wounded Warrior clinic, volunteer at a Boys and Girls Club, be an instructor in a golf in schools program, work with the First Tee in your area or find a local business and start beginner golf classes for them. Please take time to grow this great game of golf! know May is a busy month It’s as simple as that. for all of us at our facilities, PGA Super Regional but I challenge each of you to The Officers and your spend at least two hours a Executive Director recently week on player development attended the PGA’s Southern and growing the game. This Super Regional Meeting in can be done at your facility Atlanta, Georgia. We were through simply giving a joined by the rest of District beginner a lesson, providing 10 (Carolinas, Kentucky), Get Golf Ready clinics or District 3 (Dixie, Tennessee,

May 30 Deadline to complete Annual Operations Survey June 2 Southern Chapter Championship June 9 National Car Rental ProScratch at The Homestead June 2222-25 PGA Professional National Championship June 2626-29 Quicken Loans National @ Congressional Country Club

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Gulf Coast), District 13 (Georgia, North Florida and South Florida) and the Illinois Section. The purpose of this two day meeting was to meet the three candidates running for National Secretary. The candidates are Michael Haywood, PGA, Russ Libby, PGA and Suzy Whaley, PGA. The two days consisted of a 10 minute one on one meeting with each Candidate

by Section, 45 minute candidate presentations, District Q & A meeting and finally a candidate debate.

Each candidate did a great job over the two days and I was very impressed with all of them.

(Cont. on page 2…)

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The Middle Atlantic Professional

President’s Perspective cont.

Michael Haywood, PGA

MAPGA Board of Directors OFFICERS President John Madden, PGA River Bend Golf & CC Vice President Matthew Schulze, PGA LPGA Kingsmill Championship Secretary J.P. Lunn, PGA Honorary President John Malinowski, PGA Ocean Pines Golf & CC DIRECTORS Mark Beran, PGA Brice Busse, PGA Butch Butler, PGA Peter Gardner, PGA Lynne Hunter, PGA John Lyberger, PGA Jeff Maynor, PGA Sean Taylor, PGA Mike Thomas, PGA Josh Tremblay, PGA Andy Weissinger, PGA

Russ Libby, PGA

Suzy Whaley, PGA

Since we have seven months until the election, the MAPGA officers really focused on trying to get to know each candidate personally. They all bring different qualities to the table. One is a facility owner, one has been a Director of Golf for over 20 years and the other is a leader in player development, playing, and teaching. All the candidates have a great deal of past leadership experience with service on their chapter, Section, or National Board of Directors.

Michael and Suzy have served on the National Board and Russ has served on the National Board of Control. All the candidates have served on many National PGA Committees. Each focused on Player Development/Growth of the Game, PGA Properties, Employment, Education and Section Affairs. The next seven months leading up to the November election will be exciting. I invite any of you to call your officers to give your insight on any of the candidates.

Let’s tee it forward and grow this great game of golf. Have a great season!

John Madden, PGA River Bend Golf & Country Club jmrbgcc@aol.com

MAPGA Hires New Communications Manager Current Tournament Intern Eric Southard will join the MAPGA team fulltime as the new Communications Manager. Eric will begin his new position on June 2nd while continuing to support the tournament operations. At this same time, Stephanie Jennings, PGA, the current Director of Communications, will move into her new role as Player Development Coordinator/Foundation Activities Director.

Please join us in congratulating Eric on his new position - esouthard@pgahq.com

May 2014

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Section Direction: Representing Golf in D.C. This

past Wednesday, on Capitol Hill, the MAPGA was proud to serve as part of WE ARE GOLF at National Golf Day. MAPGA Professionals John Madden, Lynne Hunter, Mike Thomas, Trish Gates, Tim Krebs, Janet Ortega as well as Section staff Steph Jennings, Bob Heintz and I were on hand to provide

instruction at the Cannon Building. As part of WE ARE GOLF, we stressed how important Golf is as an Industry in terms of economic impact and environmental issues. We also focused on the human side of golf, sharing personal and industry anecdotes about how golf puts food on our tables, helps charities and employs so many people.

Why do we do this every year?

Golf still has a not-deserved bad reputation in Washington due to the bad actions of a few (including elected representatives).

Many tax relief bills are still copied from the infamous Katrina bill that excluded three business types from tax relief due to that natural disaster: tattoo parlors, casinos and golf courses. We

must continue to be diligent and make sure our legislators understand that our business is bigger than the motion picture industry and should be treated accordingly.

SHOUT OUTS -Congratulations to Brice Busse, Jay Lindell, Yong Joo and John O’Leary for making it through US Open Local Qualifying! Best wishes at US Open Sectionals. Woodmont is

hosting a Sectional on June 2nd.

WHAT’S NEXT? -The tournament season is kicking into full gear. Chapter Championships (supported by Page & Tuttle) are Tuesday (Northern & Central) and June 2nd (Southern). These events will also serve as qualifiers for the Delta Dental State Open of Virginia, which will be a 3 day event this year, held on July 17 MAPGA Staff -19 at the lovely Ballyhack Golf (540) 720-7420 Club in Roanoke.

-Our Section Pro-Scratch has EXECUTIVE DIRECTOR always been one of our most Jon Guhl, ext. 125 popular events. This year, due DIRECTOR OF OPERATIONS to a national sponsorship with Stacey Smith, ext. 121 National Car Rental (NCR), we will have two of these events, TOURNAMENT DIRECTOR each with $7500 added from Jeremy Greiner, PGA, ext.

NCR. The first one is June 9th 124 at the Homestead, so please register now. NCR will TOURNAMENT INTERN determine success by the Eric Southard, ext. 115 number of people registered JUNIOR GOLF DIRECTOR into its loyalty program, the Bob Heintz, ext. 128 Emerald Club. Members of the Emerald Club who are playing MEMBERSHIP DIRECTOR in the event will also be eligible Kelly Lawson, ext. 126 for increased prizing.

DIRECTOR OF COMMUNICATIONS Very respectfully, Stephanie Jennings, PGA, Jon Guhl ext. 116

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The Middle Atlantic Professional

Eyes on Employment: Taking Care of Your Staff

Don Sweeting is an Employment Consultant for the PGA of America.

He can be contacted at dsweeting@pgahq.com (704) 440-8025

Taking Care of Your Staff With the arrival of spring / summer season in our area, PGA Professionals and their staff members are filled with enthusiasm in anticipation of the upcoming season.

However, as activity levels increase and everyone settles into their daily work routine, it can become easy to take your p ers o nn el fo r g ra nt ed .

Without proper direction and guidance, even your best staff members may lose interest and motivation as the months go by. By the end of the year, they may be actively looking for another job, leaving you wondering what went wrong.

To help gauge employee contentment, ask yourself how your staff would answer the following questions: 1. Do you give them a clear understanding of their job duties and performance expectations?

2. Do you provide them with the proper training and guidance to perform their job duties?

3. Do you give them regular feedback on how they are doing?

4. Do you allow them room to grow in their job and assume new responsibilities?

5. Do you expose them to different functions and areas of the operation?

6. Do you give them the authority to exercise judgment and make decisions?

7. Do you ask for their ideas on events, activities, services, and operational issues?

8. Do you provide them with comfortable working conditions and a reasonable work schedule?

9. Do you handle employee situations and issues in a professional manner?

10. Do you ever tell them they have done a good job?

If your employees would answer “NO” to a number of these questions, you may be subject to frequent staff turnover regardless of the quality of your facility. It’s important to note that none of the above items deals with compensation.

According to many employee satisfaction surveys, compensation falls well down the list of priorities when employees are asked what factors help them enjoy their job. Naturally, if you have an outstanding employee who is being paid well below their market value, you may likely lose them at some point regardless of their loyalty.

However, you can increase your chances of employee retention by making sure the components are in place for a successful employer-employee relationship.

Remember the Operations Survey is available on PGA Links; just click on the TAKE SURVEY button below to access. Thank you.

Some new resources are available to you on PGA Links. I encourage you make some time and check them out. These will help you with refreshing old ideas or provide a basis for beginning your career.

NEW - Employer Communication Plan The PGA Employment Department has developed a new Employer Communication Plan for PGA Professionals, located on the PGALinks Employment homepage. The plan offers an outline to create regular and effective communication with your employer to keep them abreast of your activities, operational and financial information, successes or “wins” for you and your staff, upcoming plans, new challenges, etc.

Also included is a sample Executive Summary template that provides ideas to produce a customized report for your employer.

New - PGA Employer Guide The PGA Employer Guide is another new resource for supervising PGA Professionals.

The Employer Guide is a comprehensive resource that can help you be a better manager, with information and tips on recruiting, hiring, training, and mentoring staff.

Best wishes for a successful 2014 season, and please don’t hesitate to contact me for assistance with any PGA employment programs or questions.

May 2014

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PGA PerformanceTrak

Know Your MSR’s The current MSR cycle will come to a close on Why use PGA PerformanceTrak?

June 15, 2015.

All PGA Members • It takes a few minutes to submit and you gain access to a multitude of information. (except A-3, A-5, Retired, • PerformanceTrak methodology uses "paired data." Each rounds played response has a and Life Member) are current month / current year figure and an accompanying current month / prior year required to satisfy the comparison. following MSR’s in order to • All data submitted is reviewed for data quality. You can be confident PerformanceTrak has remain in good standing the most accurate and reliable data in the industry. with The PGA of America: •

PerformanceTrak provides detailed rounds played and revenue data values, not just percent changes.

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Receive MSR credit for online and timely participation.

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There are online comparative reports so you know how your facility is performing against similar facilities.

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Support your PGA Section and your fellow PGA Professionals by increasing consistent participation.

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Authorized users have access to facility specific reports such as the "My Facility" report option, among others.

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The reports are in real time and can be drilled down by local market, state, holes, facility type, etc.

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Industry knowledge and use of the program increases your credibility and value as an employee, manager and/or leader.

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Data submission is stored securely through PGALinks so in the event you lose your POS system or computer crashes, it is saved within PerformanceTrak.

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54 Total MSR’s 36 of 54 must be PGA Required MSR’s **PGA Members who have attained 25 years of active membership and are at least 65 years of age before the start of the Professional Development Program shall be required to earn only 12 credits from the PGA Required category.**

You may check your MSR status through the home It helps you make better business decisions as an owner/operator so you can evaluate page of PGALinks.com. your performance and identify areas that need improvement.

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Utilizing PerformanceTrak can improve the relationship between employer and employee.

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When participating by the 24th each month, receive access to online reports by the 25th.

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Reports can help you assess how you plan to address the facility business and assist with budgeting.

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Reports can be used for meetings and/or presentations to provide a Board, facility owner or employer with information.

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It helps to prepare PGA Professionals for management or operational positions.

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This program will also be a key measure for Golf 2.0 strategies.

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The Middle Atlantic Professional

Player Development Discussion: Demo Days that Drive Golfers & Revenue for the club. Some facilities report as much as 25% of there be for offering hours of their annual club sales coming free services? Your time is on that single day. stretched, your staff is lean, so why are you going to take What about creating a “Demo members of the staff out of Day” for your efforts in Create a fun the operation for a day? To instruction? a t m o s p h e re with consider putting such a strain demonstrations of your on your operation, they should really be creating money for offerings for all ages and skill themselves, the facility, or levels of golfers. Have fun activities for the kids; you both! could borrow GolfZilla from the Almost every course holds at Section, decorate white socks least one DEMO DAY, where for custom head covers, or staff members are pulled out create your own Drive, Chip & of regular golf operation to fit Putt competition. On another and consult with golfers about day, offer mini-physical the offerings of various screens, bring out that manufacturers.

Of course, expensive video and launch the day would be a waste of monitor and provide a bit of time and resources if it didn’t analysis for your advanced end with significant income golfers.

For inexperienced golfers, host a “Welcome to Golf” reception with appetizers and, in the clubhouse, give tours of the golf operation as a preview of Get Golf Ready.

What possible reason could

Mike Aldrich, PGA is the Player Development Regional Manager for D.C., MD, & VA. He can be contacted at (703) 728-9033 maldrich@pgahq.com.

“Some facilities report as much as 25% of their annual club sales coming on (Demo Day).” Mike Aldrich, PGA

equipment demo day, you would provide a price and ask for the sale. During an instructional demo day, have your offerings listed and be ready to accept registrations and payment.

Many of the successful pros in the MAPGA run multiple Player Development events to promote their Lessons and

Instruction Programs. These events can create enough interest to fill their offerings for the season.

Some e x a m p l e s a n d b rief Beyond creating quality descriptions are listed: experiences for both beginner and avid golfers, the key is (Cont. on page 7…) turning the experience into a “sale.” At the end of a fitting/ consultation at a golf

May 2014

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Demo Day Ideas...

Welcome to Golf Cocktail Hour – Complimentary appetizers with a cash bar for new golfers where the five days of Get Golf Ready are described followed by tour of the golf shop. Sign-ups for Get Golf Ready and take away flyers with a schedule are provided.

Women’s Putting Challenge –Social event where women play 9 homemade miniature golf holes on the practice green. All participants start with a glass of bubbly (champagne, Sprite or sparkling water). Aces are rewarded with an additional glass of bubbly. At the end, there is a discussion about Get Golf Ready, Lessons, Womens Tournaments and Leagues with sign up forms.

Family Fun Day – All the fun stuff for kids. All participants go through stations such as: a homemade miniature golf course laid out with kite string and obstacles, Birdie Ball Golfzilla, Kwikgolf, US Kids club fittings, set up obstacle courses with hitting, throwing and jumping stations and you could even rent a moon bounce. Descriptions and registration forms for Summer Camps, After School Academy, Monthly Learning Program, PGA Junior League Golf and other competitive opportunities are provided.

Coaching Sampler – Offering of mini-sized servings of various services that appeal to avid golfers, including basic club fitting, physical screens, launch monitor/video analysis. The professional brought his schedule and was ready to sign up students for private lessons and other learning programs.

Free lesson days can be a driver of new students and a great opportunity to present your new and existing programs in an interactive way. Schedule Player Development Demo Days and engage your golfers.

Register your facility today in PGALinks: Tee It Forward, Get Golf Ready, PGA Sports Academy

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The Middle Atlantic Professional

Legislative Victory for Golf Course Owners Conservation Easement Incentive Eligibility Change!

Tax behalf of this change. Forbes-Tate, We Are Golf's Washington, D.C.based advocacy firm, led an effort he We Are Golf (WAG) coalition, that was supported by several of which the NGCOA is a founding WAG member organizations, member, scored a significant including the NGCOA, to convince vict ory rec ent ly when it key members of the Senate successfully reversed an effort Finance Committee to include golf within the Senate Finance courses among land uses eligible for conservation easement tax incentives. WAG will continue to remain vigilant with both the Senate Finance Committee and the House Ways and Means Committee to ensure that golf courses remain eligible for conservation easement tax incentives.

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Address Change for NGCOA MidMid-Atlantic & A Golf Course Superintendents’ AssociationAssociation 1900 Manakin Rd., Suite C Manakin-Sabot, VA 23103 (804) 708-9760 (O) (804) 399-7802 (M) www.ngcoava.org www.vgcsa.org -David Norman, Executive Director NGCOA Mid-Atlantic dnorman008@gmail.com

While WAG was successful in this Committee to specifically exclude instance, much work remains to golf courses from conservation ensure that golf courses retain easement tax incentive eligibility. their conservation easement tax T h e N G C O A e n c o u r a g e d incentive eligibility. members in key states to act on

Four MAPGA Professionals Advance to U.S. Open Sectional Qualifying

Congratulations to Brice Busse, PGA; Yong Joo; Jay Lindell, PGA; and John O’Leary for advancing to the next stage of qualifying for the 2014 U.S. Open. Busse & Lindell qualified out of Crofton Country Club and Joo and O’Leary qualified out of Clustered Spires. Joo and O’Leary entered into a five-person sudden death playoff after regulation play and secured two of the three available spots . The Sectional qualifier will be held at Woodmont Country Club on June 2nd. The 2014 U.S. Open will be played at the historic Pinehurst Country Club (No. 2) on June 12-15.

Brice Busse, PGA

Jay Lindell, PGA

Yong Joo

John O’Leary, PGA

May 2014

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National Alliance for Accessible Golf Announces New President, Steve Jubb served as Golf Operations Manager at initiatives and program funding.

The National Alliance for Accessible Golf has Walt Disney World, Head Golf

(Alliance) is pleased to announce its new Professional at Boca West Country Club in President, Steve Jubb. Jubb officially Boca Raton, FL, and Executive Director of accepted the position at the Alliance’s the New Jersey Section PGA prior to spring board meeting on April 24. coming to the PGA of America in 1989.

Jubb succeeds President Betsy Clark, Through his work at the PGA, Jubb is Ph.D., President, dbc Consulting of Port dedicated to the development, marketing Orange, FL, who served in this capacity and implementation of programs that for the last five years. enhance and make a difference in the lives of individuals around the world, including Special Olympics Golf and PGA H.O.P.E. (Helping Our Patriots Everywhere – The PGA’s Wounded Warrior and Disabled Veterans program).

The National Alliance for Accessible Golf is a charitable organization working to ensure the opportunity for all individuals to play the game of golf. The Alliance is represented by major golf organizations in the United States, organizations that provide services for people with disabilities and other advocates. Through GAIN™ (Golf: Accessible and Inclusive Networks) and other programs, the Alliance promotes inclusion and awareness to the golf industry, golf instructors, and the public.

For more information about Alliance programs, please visit “I look forward to serving as President of www.accessgolf.org. the National Alliance for Accessible Golf and being an advocate for making sure that golf is inclusive and accessible for everyone, including individuals with disabilities, ” shared Jubb.

Steve Jubb is the Director, PGA Charities and Military Liaison for the Professional Golfers’ Association of America and the PGA Foundation. Steve is a PGA Professional and during his career has briefly (very briefly) tried the PGA Tour,

The National Alliance for Accessible Golf provides both expertise and guidance in all aspects of the Alliance's business and strategic priorities, while focusing on its mission to increase participation of people with disabilities in the game of golf through awareness, education, training

VSGA & MSGA Open Events for 2014 7/14-16—MD Open—Lakewood CC; 7/17-19—State Open of VA, Ballyhack 9/18-19—Sr. Open of VA, CC of VA 10/13-14—MD Sr. Men’s Open, Elkridge; 10/20-21—MD Women’s Open, Congressional CC Please visit VSGA.org or MSGA.org for more information.

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The Middle Atlantic Professional

Central Chapter Update by President Josh Tremblay, PGA

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Upcoming Chapter Events...

Chapter Championships May 27th Central & Northern June 2nd Southern Central Chapter Pro-Junior—June 30 Southern Chapter Pro-Assistant June 24 Visit the MAPGA Tournament Schedule on MAPGA.com for more on Section & Chapter Events

was encouraged by the strong showing by the Central Chapter at Belmont Country Club on March 31st. Thanks to Bob Pfeffer, PGA and his staff for hosting the event and also a special thanks to Mike Aldrich, PGA; Michael Leemhuis, PGA; Mike Pius, PGA; Matt Gallagher, PGa; Jay Dufty, PGA; Jim Fitzgerald, PGA; and John Lyberger, PGA for the great breakout sessions. I received a lot of positive feedback on the meeting experience and feel that we, the Board, achieved our goal of making the meeting more valuable to the professionals of the Central Chapter. Let’s keep this participation momentum going all season at events like the Central Chapter Championship (May 27th at Piedmont), the Central Chapter Pro-Am (June 2nd at Stoneleigh), Pro-Junior (June 30th at CC of Fairfax), and the Fall Meeting and Pro-Assistant (Sept. 8th at Army Navy CC—Arlington).

I’d like to share a best practice idea with you to help make you more valuable to your members, clients, and students. Something that many of you are probably doing already is to organize golf trips for your members and be their “host professional” on the trip. I have tried to plan one trip per year to a golf destination. While at Springfield, I have taken members to Bay Hill, TPC Sawgrass, Bedford Springs Resort, Bandon Dunes Resort, and the courses in Kohler, WI (Whistling Straits; Blackwolf Run). I’ve taken it a step further and given each member a detailed itinerary, planned meals, organized pairings, and competitions. In addition to some of the common sense stuff like making yourself available for lessons on the trip, making sure you play with everyone at least once, I have also tried to commemorate the trip. At each destination, I purchase a flag and get everyone onn the trip to sign it. Then, I frame it using a shadowbox to feature the flag, a group photo, and a couple pictures of the course. These shadowboxes are hung outside the golf shop and the members enjoy looking at them and showing them to guests. Even members who haven’t gone on the trips take pride inn the fact that our club and their golf pro does this.

Many of you are probably saying “I wish I had the time to do this or could afford it.” A lot of these trips can be done during our slow season or possibly during aerification at your facility. I build the cost of my airfare into the price I advertise to the members and the resorts or travel companies I work with will usually take care of your accommodations and golf if you bring at least seven golfers. Premier Golf is a company I have worked with on multiple trips and in addition to covering my costs, they also contribute to PGA’s Golf Retirement Plus. The next member trip at Springfield will most likely be to Streamsong Resort in Florida in January/February 2015. You cannot find a better way to really bond with your members than by playing golf with them and it only resonates more when you do it over several days at a great destination.

PGA’s Program Manager supported by Active Networks is your one-stop marketing source for successful player development programs.

SIGN UP TODAY!!

May 2014

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Sign up for the Hole-in-One Pool Southern Chapter : Dan Shea Promotes PGA Junior League Golf on WAVY 10

Dan

Shea, PGA General Manager at Cahoon Plantation in Chesapeake, VA and his PGA Junior League Golf team were interviewed by WAVY 10 reporter Ariane Aramburo on "The Hampton Roads Show" on Friday, April 11th. Shea used this opportunity to express the importance of JLG's team environment and how much it has helped grow his junior golf program at Cahoon. For 2014, the Middle Atlantic PGA is on track to double its 2013 JLG participation which was 61 teams.

www.pgajrleaguegolf.com

Northern Chapter Update by President Mark Beran, PGA

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he Northern Chapter had a great time at Prospect Bay Country Club for our Spring Meeting and ProPro tournament. Thank you to Bill Horney, PGA for being a great host and also thank you to Mizuno for sponsoring the event. The Chapter Championship is coming next week and following that event is the Northern Chapter Assistant Championship on July 28th at Cattail Creek Country Club. As the season gets busier, please keep in mind that your Northern Chapter Board is here to help. Feel free to reach out to us at any time with any questions or concerns you may have. CLICK HERE to access contact information for your Northern Chapter Officers.

Educational Opportunities May 28—8:30 a.m. (Essex County Country Club—New Jersey)

FlightScope Academy

REGISTER HERE

June 25—9:00 a.m. (Baltimore Country Club)

TrackMan University

REGISTER HERE

July 21—8:00 a.m. (Woodmont Country Club)

Golf BioDynamics

Trillium Sellers (301)424-8496

CENTRAL

NORTHERN

SOUTHERN

MISSION: The mission of the Middle Atlantic PGA is to promote growth in the game of golf, to provide ongoing education and professional development for our members, and to actively improve employment opportunities for PGA Professionals across the region.

VISION:

1 PGA Dr. Stafford, VA 22554 Phone: (540) 720-7420 Fax: (540) 720-7076 E-mail: midatl@pgahq.com

The Middle Atlantic PGA‌ a member-driven association providing leadership across the golf industry.

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