CONTENTS
GRUPO MÁQUINA PR WORLDWIDE COVERAGE EXPERTISE IN CHALLENGING SITUATIONS OPERATION IN EVERY INDUSTRY CLIENTS EXPERT PROFESSIONALS BUSINESS UNITS HIGH-IMPACT TECHNOLOGY EXCLUSIVE TOOLS Social Media Release Performance in Media Index Digital Influencers Mapping Client’s Portal AWARDS BUSINESS UNITS Notícia Web Metric Public Affairs Finance Training Instituto Máquina de Pesquisa Eventos Vox Editorial Studio 1101 Zóio OUR WEB CHANNELS OUR OFFICES
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GRUPO MĂ QUINA PR
Founded in 1995 Leader in corporate accounts Expert in positioning, image adjustment and stakeholder engagement Best Brazilian PR firm as indicated by more than 100,000 thought-leaders (Comunique-se Award 2012)
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First communication firm to sign UN Global Compact
Creator of QRio Project
PROJETO
Endeavor entrepreneurship network member
WORLDWIDE COVERAGE
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OFFICES
INTERNATIONAL NETWORK
PARTNERS
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International partnerships with Brunswick, Ogilvy PR, Hill & Knowlton, Estudio de Comunicaci贸n, Cohn & Wolfe, Llorente & Cuenca and MBS Value
EXPERTISE IN CHALLENGING SITUATIONS
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Regulated fields Market concentration Capital markets Mergers & Acquisitions Shareholder conflicts Image challenges Large events
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OPERATIONS IN EVERY INDUSTRY
Retail
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Market leaders or companies with significant market share Innovative companies
+110 CLIENTS
Family offices Entities operating on several fronts
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+110 CLIENTS 12
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+110 CLIENTS 14
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Journalists PR professionals Social Media experts Web Designers Economists Lawyers IT Experts
280 EXPERT PROFESSIONALS
Advertising professionals
10 BUSINESS UNITS 2 INDEPENDENT FIRMS 16
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Unique tools developed with our own expertise
Goal-measurement and benchmarking of Media Exposure Performance Analysis of impact on opinion makers Mapping of influencers Remote management
HIGH-IMPACT TECHNOLOGY
Media, Social Networks, video and voice integration
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Social Media Release
EXCLUSIVE TOOLS
Integration of content, Social Media, video and voice on a single platform
Performance in Media Index
Tracking, measurement and benchmarking of media exposure performance
EXCLUSIVE TOOLS
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Digital Influencers Mapping
EXCLUSIVE TOOLS
Mapping of influencers and strategic positioning in digital environments
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Client’s Portal
EXCLUSIVE TOOLS
Remote multi-platform tracking and management of entire communication flow
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Stevie Awards for Sales and Consumers (2012 and 2013) Comunique-se Award (2004, 2008, 2010, 2012 and 2013) Aberje Award (2000, 2002, 2009, 2012 and 2013) Case presented in Shortlist at Cannes (2012)
National Public Opinion Award (2008 and 2009)
AWARDS
Endeavor Award in Innovation (2011)
BUSINESS UNITS 24
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Media Relations Impact communication through the press Strategic integrated communications planning Image management
Positive agenda promotion Press releases, articles, topics and notes Crisis prevention and management War Room
Web reputation management and digital content production Online monitoring and social network analysis Exposure diagnosis and digital positioning Influencers mapping
Strategy for positioning in digital environments Multimedia content production for social media profiles
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Measurement of communications results
BUSINESS UNITS
Goal benchmarking Visibility tracking Adherence levels identification on proposed actions
Attention points on media behavior Financial returns
Government Affairs Expertise in public policies Mapping of government
Relationship interface with public agents Scenario analysis
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Communication with financial markets Communications alignment with Investor Relations departments Perception studies Legal and institutional advertisement
Drafting and review of “Relevant Fact” communications Communications to the market Meeting with analysts
Training on Communication Media training with opinion maker audiences Workshops on large communication groups
Customized programs for companies Virtual training
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Surveys and research
BUSINESS UNITS
Statistical surveys Information management in exclusive softwares Diagnosis generation
Creative solutions for events PR strategies and differentiated production for brand exposure PR iniciatives with opinion makers Supplier hiring and management Production and delivery of kits and press kits
Relantionship-building with target audiences Creation of giveaways
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Multimedia content production Reporting and coverage of corporate events Web TV Documentaries
Video-releases & Video PR Scripting, production, recording, editing and distribution of audiovisual content
Publications, media analysis, and content production Sector and overall analysis on Brazilian and international media Consolidated barometer of issues of interest to the client Media maps
Production of content for magazines, house organs outlets, reports, and books Communications and crisis management manuals
BUSINESS UNITS
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Branded content and webmarketing firm Communications on digital multiplatforms Ad media Activation of profiles and presence in social media
High-connectivity communication Art direction for institutional ads Editorial and media convergence projects
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Digital production firm Branding Storytelling Motion design
Digital Culture: apps for mobile and connected devices Information aesthetics
OUR WEB CHANNELS
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www.grupomaquina.com Twitter.com/GrupoMaquina facebook.com/MaquinaPR gplus.to/GrupoMaquina
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SÃO PAULO Av. Paulista, 2006 - cj. 201 Cerqueira César - São Paulo/SP - CEP 01310-926 - Brasil Phone: 55 11 3147.7900 / Fax: 55 11 3147.7911
Av. Rio Branco, 01 - 8º andar/sala 803 Centro - Rio de Janeiro/RJ - CEP 20.090-003 - Brasil Phone : 55 21 3478.3100 / Fax: 55 21 3478.3110
BRASÍLIA SHS – AS Lote 1, Quadra 6, Conjunto A, Bloco A, sala 311 - Edifício Centro Empresarial Brasil XXI – Brasília/DF - CEP 70316-100 - Brasil Phone : 55 61 3323.2884 / Fax: 55 61 3323.2884
OUR OFFICES
RIO DE JANEIRO
Our video
studio1101
www.grupomaquina.com