Brochure Marca País 2019 - Inglés

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Uruguay, a place that invites to harmony, peace and gathering; but also a country that has an amazing spirit, that looks into the future with determination, able to get many achievements that astonish the world. Its people, its culture, its geography and climate have contributed to a polite way of being that, at the same time, has strong convictions, which are the basis of a really unique concept of quality of life.


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Uruguay is authentic


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Uruguay, a country that values the authentic and natural

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Our appreciation of what´s authentic and natural, such as: rivers, green fields and beaches, represents a distinctive feature in Uruguay. We also value the authentic and natural way of being of our people, of our customs; since we have built together a profile, a unique collective way of being, one that gives us an identity, differentiates us and makes us proud; and that is the one we want to show the world.

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A place of choice


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Uruguay receives millions of people every year who look for an authentic, warm and friendly place where nature inspires and culture expresses itself in a free and creative way.


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Where peace is felt

Our landscapes invite to explore, to discover nature which reveals its treasures gently. To experience a culture that is founded on a unique way of living time. A pace that allows for reflection and enjoyment. To a savoir-vivre.


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Where harmony between development and the environment is possible


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Uruguay is a country that takes advantage of its resources and establishes a rigorous balance between development and the environment. It faces challenges through a vision that pays attention to the changes and opportunities that technology provides. It is the protagonist of milestones such as developing an energy matrix that is almost entirely made of renewable energies.


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Uruguay is harmony 13


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We are a country that seeks balance in each and everything


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Everything has a unique style in Uruguay: its gently undulating landscapes, its quiet beaches, its mild and benign climate; everything is an invitation to peace and tranquility in Uruguay. Getting to know Uruguay means discovering a place where harmony and balance are the rule. This is also reflected in our peaceful and polite way of being, in the way we organize, we live together, we solve our differences respectfully without extreme positions or making noise.


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An equitable country

We are a nation that identifies with equality and justice. A warm and open society that feeds off integration and respect, as building forces.


The most democratic country in South-America.

The country that is perceived as the least corrupted in Latin America based on the CPI (Corruption Perception Index).

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The most equitable country in South-America.


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A serious and responsible country


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Uruguay is a stable, safe country that has a long tradition of institutional quality. Thanks to its strong democratic principles and republican spirit, Uruguay leads most institutional quality and social accomplishment rankings. All these makes Uruguay recognized and enables us to see ourselves on those values.


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A country that integrates


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We can find great cultural diversity in Uruguay, one which has integrated peacefully. Such mixture generates something unique, new, typical, which reflects in the way we see the world, in our products, in our tastes and cultural expressions. Where harmony and respect are the key aspects.


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Uruguay is spirit 23


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A country that possesses great strength and is able of getting amazing achievements


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We are a country that has a great spirit and strong character, that is positive of the way we do things, at our own pace but persistently and with determination what ends up, many times, finding amazing achievements at the end of the road, which grab the world´s attention and identify us.


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19 The Uruguayan football team is one of the most successful in the world. It has won: 19 international Cups 2 World Cups 2 America´s Cups 2 Olympic Gold Medals


Having unthinkable triumphs that marvel the world

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Its local talent gets in the world scene by combining high standards with sensitivity

Our spirit is reflected in the quality of our professionals. From Architecture to Science, from technology to audiovisual. Their commitment and professionalism, their strong work ethics and their ability to imagine and do, make our people the most valuable asset.


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Uruguay is aromas and flavours

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Each Uruguayan wine tells a story that can be tasted

Our flavours come from the mixing of exceptional raw materials, centenary traditions and European heritage that captivate the senses. Uruguayan wine is a true show of all this. Each and every variety possesses a history of hard work, improvement and effort behind it which finds a distinctive, high quality taste in this generous land that is created to be shared and experiment.


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A tradition that is as rooted and successful as football

Our country was born and grew up together with livestock. Heirs of such strong tradition, we have known how to reinvent it by adding technology to it. Being well-known by its exquisite meats, Uruguay has improved its processes nowadays, and its cuts are sought by the most demanding markets in the world.


100 %

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traceability of 100 % of its bovine slaughter


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Worldwide-known quality


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Its generous land and a responsible management have improved, and added, products that are conquering the global markets nowadays. Wool, fruit, cheese, olives but also less traditional productions such as caviar have found ideal natural and cultural conditions in this land in order to reach the quality standards that make it recognized and chosen.


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Uruguay is vision 39


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A tradition on innovation

Secular, free and mandatory education. The second nation in the world that established this by law

1877

8-hour working day. Within the labor reforms that were made at the beginning of the century

1914

First Latin-American country in establishing women´s suffrage

1927

1913

1918

1952

Law n.° 4802 First country in LatinAmerica that recognized divorce on the grounds of the women´s sole choice

Separation of Church and State Law n.° 10783 Women civil rights

98 % literacy rate. We had a 72 % one in 1952 and 98 % nowadays, what makes us historical leaders in Latin-America


Law n.° 18256 Anti-tobacco law

Law n.° 18476 Sexual and Reproductive Law

Law n.° 19075 Equal Marriage Law n.° 19172 Cannabis regulatory law

2006

2008

2013

2007 Plan Ceibal. One computer with internet connection for every child attending Uruguayan public schools

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2017

Law n.° 18987 Law on voluntary termination of pregnancy

Law n.° 19538 Changes to the Penal Code to include femicides Law n.° 19580 on Gender Violence

Law n.° 19684 Integral Law for Trans people

2018

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Due to its size and demography, we say that Uruguay is a human-scale country, one of closeness and integration. A country that has had the vision of creating a culture that is based on respect and tolerance, that has a great sense of equality and justice and that has an extraordinary devotion for freedom. Our distinctive bet on quality is the reason why we are chosen by visitors, investors and businessmen.


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Uruguay honors its tradition by being a brave country that is not afraid of being in the avant-garde


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Uruguay has put forward innovative laws, such as the sexual and reproductive health one, the tobacco control one and the cannabis regulation one which have set a trend in the world. We are a non-conforming country that is unconventional and knows how to go against the flow and break up with tradition so as to experiment new paths.


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By integrating everyone, especially those that are more in need

Uruguay is a country that has used technology to democratize opportunities, integrate different generations and have an increasingly transparent and agile state. The aim is for every Uruguayan to benefit from the information and knowledge society, no matter their age or social class.


Plan Ceibal: an example of technological inclusion throughout infancy Thanks to Ceibal, every child that attends the public education system receives a laptop; connectivity is also provided to educational centers and their whereabouts all across the Uruguayan territory. Ibirapitรก Plan: an example of technological inclusion of senior citizens. The Ibirapitรก Plan is a program that promotes the inclusion of senior citizens all across the country. In order to achieve so, it delivers tablets for free that are equipped with an intuitive and userfriendly purpose-built interface.

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A thriving and dynamic country, strategically located in the region and open to the world


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Our port is always opened, it has a vocation for exchange and knowledge and a spirit to unite and consolidate forces so as to develop together. We give more to achieve more, to grow together; with our people, the region and the world.


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Uruguay is quality of life

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Uruguay is the feeling of harmony of a natural balance, it is about vibrating with the impulse and energy of a thriving and vital spirit, it´s respecting life and enjoying it

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Uruguay is a unique place where you can rediscover time, where potential is developed without leaving values behind. A place with a strong identity though open, accessible and caring. A place to enjoy and grow. A place where quality of life finds an extraordinary, vital, enchanting and human expression.

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Uruguay, unique


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Harmony, Spirit, Quality of life


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Rincรณn 518, ground floor CP 11000, Montevideo, Uruguay (+598) 2915 3838 marcauruguay@uruguayxxi.gub.uy @marcauruguay www.marcapaisuruguay.gub.uy

Photographic sources: Uruguay XXI Plan Ceibal El Camino Films Aeropuerto de Carrasco Agua Clara

Impresiรณn: Grรกfica Mosca Depรณsito legal: 377.206



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