Marcasur 59 English

FIRST LATIN AMERICAN INTELLECTUAL PROPERTY MAGAZINE / Nยบ 59 OCTOBER-DECEMBER 2015

MAGAZINE

Academic etiquette Upcoming career

Dropping patents

AIPPI and ABPI Congress in Rio de Janeiro

Statistics

Myrtha Hurtado, Global Head of trademarks at Novartis Pharma

THIS EDITION IS SUPPORTED BY:

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Interview Myrtha Hurtado, Global Head of Trademarks, Domain Names and Copyright at Novartis Pharma AG

Contents

76 4

6

Editorial

8

Report. 2014 Patent applications in Latin America

15

Marcasur Excellence Awards 2015

20

Interview. Myrtha Hurtado, Global Head of Trademarks, Domain Names and Copyright at Novartis Pharma AG

24

Events. VIII ACHIPI Work Sessions in Santiago de Chile

27

Events. XXIX AAAPI Annual Sessions in Buenos Aires

30

History of a firm. Elzaburu 150 Anniversary

34

Events. AIPPI 2015 World Congress and XXXV ABPI Annual Congress in Rio de Janeiro

42

Events. Luiz Leonardos Anniversary

44

Attorneys in their free time. Monique Ferrer, from Panama, and Carlos Corrales, from Costa Rica

46

Marcasurtravelling. Another Atacama

Marcasurtravelling Otra Atacama

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Editorial

staff Editor: Juan Pittaluga juan@marcasur.com

We are glad to include winners of the third edition of the Marcasur Excellence Awards 2015 in this edition.

Press: Karina Gonzรกlez kgonzalez@marcasur.com

Juan Francisco Pittaluga

We started this new idea in 2013 and it has grown in prestige;, this is why Latin American media is currently paying attention to this event.

francisco@marcasur.com

Wina Arambule warambule@marcasur.com

Academic department: Dr. Daniel Lamas dlamas@lamasgrimaldi.com.uy

We let our readers be the ones who decide which of their colleagues deserves this award based on their contribution to Intellectual Property. We get, from this procedure, a list of candidates which they have to choose from afterwards.

Contributors: Teresa Pereira tere@marcasur.com

Victoria Pereira victoria@pereiramarketing.com

Commercial Department: Mei-lin Che

As usual, we also include IP events that have taken place in Latin America during the last three months.

mche@marcasur.com

Subscription Department: Cintia Ferreiro cferreiro@marcasur.com

Last, but not least, we want to let you know that in February, 2016, we are publishing Marcasur's 60 edition, month in which, coincidently enough, this publication turns 20 years old. We are, therefore, very proud and already preparing this double celebration for us, and for you too.

Design: LP / arte visual

Happy holidays, dear friends! See you on 2016. M

ndomingo@marcasur.com

Communications: Natalia Domingo

Correction: Alejandro Coto

Juan Antonio Pittaluga Editor

Printing: Grรกfica Mosca

MARCASUR Year 19 nยบ 59 October-December 2015 Cont. Echevarriarza 3535 A, 1501 CP 11300 Montevideo, Uruguay Tel: (598) 2628 4604 Fax: (598) 2623 2957 info@marcasur.com

Quarterly publication edited

by Editorial MS S.R.L. >Marcasur e-mail

ISSN 1688-2121 D.L. 354.155 Comisiรณn del Papel.

Publication protected by Decree 218/96

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REPORT / 2014 PATENT APPLICATIONS IN LATIN AMERICA

DROPPING PATENTS BASED ON INFORMATION PROVIDED BY LATINESTADISTICAS, MARCASUR PRESENTS ITS 20TH STATISTICAL REPORT REGARDING THE EVOLUTION OF PATENTS IN LATIN AMERICA. PATENT APPLICATIONS HAVE FALLEN 2.3% DURING 2013 AND 2014.

TABLE 1. PATENT APPLICATIONS IN LATIN AMERICA (2010-2014) COUNTRY

2010

2011

2012

ECUADOR

884

408

506

PANAMA CHILE GUATEMALA

2013

437

2014

701

Total per country (2010-2014)

Increase/Decrease 2013-2014) (%)

2.936

60,4

586

403

378

212

287

1.866

35,4

1.653

3.381

3.019

3.076

3.643

14.772

18,4

442

409

429

426

457

2.163

7,3

MEXICO

18.726

18.785

15.314

15.444

16.135

84.404

4,5

BRAZIL

28.052

31.924

33.395

33.989

33.182

160.542

–2,4

HONDURAS

360

306

293

255

245

1.459

–3,9

ARGENTINA

4.935

4.959

4.994

4.960

4.673

24.521

–5,8

COLOMBIA

2.507

2.626

2.687

2.684

2.357

12.861

–12,2

URUGUAY

940

837

903

916

795

4.391

–13,2

COSTA RICA

616

706

668

695

597

3.282

–14,1

DOMINICAN REP. VENEZUELA

405

405

328

315

259

1.712

–17,8

2.120

1.804

2.061

2.009

1.602

9.596

–20,3

PARAGUAY

594

638

589

656

450

2.927

–31,4

PERU

295

1.168

1.734

1.905

1.287

6.389

–32,4

BOLIVIA

413

440

453

402

150

1.858

–62,7

NICARAGUA

237

226

196

144

S. D.

803

S. D.

EL SALVADOR Totals

337

319

268

238

S. D.

1.162

S. D.

64.102

69.744

68.215

68.763

66.820

337.644

–2,3

Although requested to, Cuba provided no information.

Statistical data was based on information provided by professionals from the following Latin American countries: Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Dominican Republic, Uruguay and Venezuela.

Information regarding 2014 was gathered during March-May, 2015. Results change throughout time.

Although it had one of the lowest rates during last year (287), Panama had a 35.4% growth and was ranked second on the list of countries that grew strong during 2014; Ecuador was raked first (60.4%). Following these two: Guatemala (18.4%), 8

Chile (7.3%) and Mexico (4.5%). Both Chile and Mexico —along with Brazil, Argentina and Colombia— are part of the countries with the highest number of patent applications from 2010 to 2014.

From all nineteen surveyed countries, eleven have suffered a decrease and two of them (Nicaragua and El Salvador) provided no information. Brazil, Honduras, Argentina, Colombia, Uruguay, Costa Rica, Dominican Republic, Venezuela, Paraguay, Peru and Bolivia have fallen 2.4% to 62.7%; the latter corresponding to Bolivia.

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TABLE 2. PATENT APPLICATIONS FILED IN LATIN AMERICA DURING 2014 USING THE PATENT COOPERATION TREATY SYSTEM (PCT) Country

2014

Brazil

22.695

Mexico

12.409

Chile

2.474

Colombia

1.829

Ecuador

681

Costa Rica

506

Guatemala

279

Dominican Rep.

254

Panama

247

Honduras Totals

PATENT APPLICATIONS IN LATIN AMERICA (2010-2014)

227 41.601

Note: Argentina, Bolivia, Cuba, El Salvador, Paraguay, Peru, Nicaragua, Uruguay and Venezuela are not part of the Patent Cooperation Treaty (PCT).

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TABLE 4. NATIONAL AND FOREIGN PATENT APPLICATIONS FILED IN LATIN AMERICA (2010-2014) Country Guatemala Ecuador Dominican Rep. Paraguay Panama Costa Rica Peru Honduras Mexico Uruguay Chile Colombia Brazil Total

Foreign (%) 100,0 98,6 98,1 97,8 95,5 95,1 93,6 92,7 92,3 89,8 83,3 81,5 77,7 83,5

National (%) 0,0 1,4 1,9 2,2 4,5 4,9 6,4 7,3 7,7 10,2 16,7 18,5 22,3 16,5

Note: Argentina, Cuba, El Salvador, Bolivia and Venezuela provided no information. M

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MARCASUR AWARDS 2015. THIRD EDITION

LUZ HELENA ADARVE FROM COLOMBIA, FERNANDO BECERRIL FROM MEXICO AND ALFREDO CORRAL PONCE FROM ECUADOR SHARE THE MARCASUR EXCELLENCE AWARDS 2015. THIS ACKNOWLEDGMENT IS AWARDED BY LATIN AMERICANS, FROM LATIN AMERICA, FOR LATIN AMERICANS.

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OCTUBRE / DICIEMBRE 2 0 1 5

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This was the third time Marcasur rewarded outstanding professionals, according to their achievements and contributions to the Intellectual Property world during the year.

Voting process was carried out in three different stages: candidate selection, readers' vote and award ceremony.

First of all, the editorial team asked 70 professionals to choose 12 candidates for the Marcasur Excellence Awards, thus creating the 2015 voting list.

Afterwards, readers were specially invited to choose from these 12 candidates.

Surprisingly enough, after collecting votes, situation was a very tight between three different candidates. The editorial team almost immediately decided to equally prize all three professionals, making no distinction between Gold, Silver and Bronze awards.

THE WINNERS LUZ HELENA, COLOMBIAN, FERNANDO BECERRIL, MEXICAN, AND ALFREDO CORRAL PONCE, FROM ECUADOR, SHARE THE EXCELLENCE AWARD 2015.

WHO ARE THE WINNERS AND WHY DID THEY EARNED THIS AWARD According to the committee of the editorial team, the winners “have outstanding professional careers with great reputation in the Latin American Intellectual Property area”.

After notifying the winners, Juan Pittaluga, editor at Marcasur, congratulated winners as well as all candidates selected for the voting process. He also thanked professionals throughout the continent, underlining how important it is nowadays to be honored by colleagues.

MARCASUR EXCELLENCE AWARD 2015 LUZ HELENA ADARVE GOMEZ, FROM COLOMBIA, she has more than 30 years of experience in the management of complex IP portfolios for multinational and local companies. She is an outstanding professional with great pragmatic focus and skills for creating strong and lasting bonds with clients.

Lawyer. Partner at Cardenas & Cardenas Abogados in Bogota, leading the Intellectual Property, Consumer Protection & Privacy group. She is regularly ranked as a top tier lawyer in the field by major legal directories. She is usually engaged in academic activities as professor. Her clients span the full range of industry sectors.

She is 62 years old. Divorced. She enjoys gardening, cooking and traveling. She speaks Spanish, English, French and Italian. She is national member of the AIPPI. “What makes me stronger both personally and professionally is not just this year's work, but every single day I have spent working professionally” she said to Marcasur “Searching for new regulations related to IP makes it necessary to keep up with the research and study of new solutions, as well as creative alternatives within the law which meet the client's needs as well” she claims.

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THE WINNERS

MARCASUR EXCELLENCE AWARD 2015

ALFREDO CORRAL PONCE, another professional to share this prize because of his career, specially focused on the academic and legal research trough public and private institutions.

Attorney. Partner at Romero Corral Abogados in Quito. Director of the LL.M program in Intellectual Property and professor. Author of several articles and books. Chief writer at Red de Expertos Iberoamericanos de Propiedad Industrial (REI) Magazine. Former President of the Ecuadorian Institute of Intellectual Property (IEPI). Member of the Latin American Experts Committee for the creation and modification of Andean Decisions. He was also negotiator in the talks that resulted in the FTAA, the Andean-USA and the Andean-European Union Free Trade Agreements. He continues to act as a consultant for international organizations such as WIPO and OAS. He is 47 years old. He is married and has two sons. He plays the guitar and sings, in addition to being fond of biking and adventure sports.

“I am thankful for every opportunity I had this year to share with colleagues and friends in their corresponding countries; this is the prize I cherish the most. I plan to keep working for our law firm and to stay involved, hopefully even more, in the academic and legal research world; this shall always be a way in which our efforts can reach further each time”.

FERNANDO BECERRIL, from Mexico, also shares this prize given his long career in patents, specialized in information technology and software. His performance has led him to become head of the Becerril, Coca & Becerril S.C. law firm in Mexico.

In 2010, he was invited as partner. He is currently CEO of the firm.

He is a Mechanical and Electrical Engineer specialized in Electronics. He joined the firm in 1990. His main areas of practice are management of computer networks and systems. He also deals with the control, management, analysis, docketing and distribution of every order received from clients and of the maintenance of every industrial and intellectual property right.

He is also involved in the technical analysis of patents related to electronics. Active member of AIPPI, INTA, LESI, LES Mexico, ASIPI, IPO and AMPPI. He is 49 years old. He is married and has two children. He enjoys films and Star Wars, he collects stamps and he has been member of the Rotary Cub for twelve years. Actually, he has been chairman of his Rotary Club twice already.

“Given the current political and economic situation of our country, our challenge for next year is to maintain the leadership we have had during the last few years and to do as much as we can to help increasing investment interest, therefore protecting our country” www.marcasur.com

MARCASUR EXCELLENCE AWARD 2015 17

NOMINEES

JAQUELINE QUERCIOLA (PARAGUAY) Argentinean attorney and social psychologist.

She is senior attorney at the Berkemeyer law firm in Asuncion and responsible for the International Department.

CAROLINA FERNANDEZ (ARGENTINA) Industrial Property agent and English legal translator. Partner at Hausheer Belgrano & Fernandez in Buenos Aires and chairman of the Argentinean Association of Industrial Property Agents (AAAPI).

LORETO BRESKY (CHILE) Attorney. Partner at Alessandri in Santiago de Chile and member of the board of directors of the Chilean Industrial Property Association (ACHIPI)

MARTA FERNANDEZ PEPPER (PERU) Attorney. Senior partner at Mu単iz Ramirez, Perez-Taiman & Olaya in Lima. Her practice focuses on competition, intellectual property, education and telecommunication. Chairman of the Peruvian Association of Industrial Property and Copyright (APPI).

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LUIZ HENRIQUE O. DO AMARAL (BRAZIL) Attorney. Partner and member of the Executive Committee of Brazilian Dannemann Siemsen Advogados and Dannemann, Siemsen, Bigler & Ipanema Moreira law firms. General Secretary and member of the AIPPI Bureau. www.marcasur.com

NOMINEES

EUGENIO J TORRES OYOLA (PUERTO RICO) LAURA COLLADA (MEXICO) Attorney. Managing partner at Dumont Bergman Bider & Co. in Mexico City. She was Director of the Sub-office for the Prevention of Unfair Competition at the Mexican Industrial Property Institute (IMPI). She was Professor and has written several articles on issues related with Intellectual Property and is a speaker at conferences on this subject.

RICARDO ANIBAL MEJIA (HONDURAS) Attorney-at-law specialized in commercial law. Partner and director of the Intellectual Property department of Bufete MejĂ­a & Asociados. Former Professor of commercial law who has also dictated conferences on IP. National delegate with ambassador capacity of the International Chamber of Commerce (ICC) IP Committee. www.marcasur.com

Attorney. Chair at Ferraiuoli LLC in San Juan, Puerto Rico. His practice focuses on Intellectual Property, technology and entertainment law. He is professor and a big IP promoter.

PILAR TRONCOSO (DOM. REPUBLIC) Attorney. Partner at Troncoso Leroux law firm. Assistant Commercial Delegate of the Dominican Republic in the United States of America. She was Professor and speaker in various local and international conventions and seminars. Future chair of ASIPI. 19

INTERVIEW // MYRTHA HURTADO RIVAS

MYRTHA HURTADO IS GLOBAL HEAD OF TRADEMARKS, DOMAIN NAMES AND COPYRIGHT AT NOVARTIS PHARMA AG. EVER SINCE SHE INITIATED HER JOURNEY, MANY YEARS AGO, SHE HAS BEEN SUCCESSFUL, OVERCOMING OBSTACLES WITH GREAT PASSION AND HOPE. 24

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UPCOMING

CAREER She was born in the early seventies, in Neuchatel, Suiza. She spent her childhood in both Germany and Peru, up until she returned to Switzerland, at the age of twelve. She feels a true Peruvian when it comes to her culinary predilections. “We were lucky enough to have my mother preparing regularly typical dishes at home. Further I feel very Peruvian when it comes to the family sense we have in the broader family; my best friends continue to be my cousins even though we live in different continents.”

She is the eldest daughter of two, both of which ended up studying Law at the University of Fribourg, Switzerland. “At home we were surrounded by legal topics, as my father worked as a lawyer, law professor and judge in the criminal law area” she explains.

International law was Myrtha's first choice; it was only after some work experience that she switched to Trademarks.

Summarizing her professional career, she started working at the Swiss Intellectual Property Office, which not only provided excellent training but also development opportunities. Within a couple of years starting as a TM examiner she moved into a managerial position. In 2006, she moved to Sandoz in Bavaria, Germany. I was the global head for Trademarks and Domain Names there for almost five years before moving to my current position in Novartis Pharma located in Basel.

Her current role englobes all IP rights excluding patents. She has been lucky enough to find further areas of development in cross-functional areas.

WINNING TEAM In short, she oversees an international trademark portfolio of 49 600 TM and supervises the department.

The team is located in Basel and East Hanover (US). But their function at Novartis Pharma is far more than this.

They are actually part of the entire life cycle management of a pharmaceutical product, starting by working closely with the product teams to submit the International Non-Proprietary name to the World Health Organization, ensuring protection and defense of their brands, handling designs, copyright and DNs, reviewing marketing material, but also managing Parallel Trade, supporting BD&L deals and litigation in all these IP areas. “The diversity of the tasks and responsibilities is the aspect I appreciate the most about my role. Novartis Pharma has been a great place to work as my scope of responsibilities has broadened considerably since I joined four years ago. And this provides me with great opportunities of personal and professional development.” More than anything else she highly values to be able to work as a team and feels blessed to be able to work on a daily basis with highly motivated people and with individuals who are highly specialized and knowledgeable in different areas. I think this creates a great basis for a winning team.

“A WINNING TEAM DOES NOT REQUIRE PEOPLE WHO ARE ALIKE, THE MOST DIVERSE TEAM WILL OFTEN ENSURE THE BEST OUTCOME”

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OCTUBRE / DICIEMBRE 2 0 1 5

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GOOD EXTERNAL COUNSEL. Their first criterion of selection is IP expertise.

The expertise that external Counsels have is highly valued. Their second criterion is pharmaceutical knowledge.

“Working with outside Counsel that understands the regulatory environment and challenges in our area will render

THE HISTORY OF NOVARTIS The history of Novartis traces back to three companies: Geigy, whose origins go back to the middle of the 18th century; Ciba, founded around 1859; and Sandoz, established in 1886.In 1970, Ciba and Geigy merged. In 1996 Sandoz and Ciba-Geigy joined to form Novartis.

Throughout the years, Novartis and its predecessor companies have discovered and developed many innovative products for patients and consumers worldwide.

Sandoz brand disappeared for 3 years, but was revived in 2003 when Novartis consolidated its generic drugs businesses into a single subsidiary and named it Sandoz.

The latest deals have consolidated further the different businesses in these key areas: Novartis Pharmaceuticals: one of the world's largest pharmaceutical companies; Alcon: number 1 eye care company worldwide and Sandoz: number 2 generic medicines company worldwide Over the past decade, the Novartis Malaria Initiative has become one of the healthcare industry's largest access-to-medicine programs, measured by the number of patients reached annually. Another Novartis initiative you might not know about is the one focusing on the elimination of leprosy. Since 2000, Novartis has worked with the World Health Organization (WHO) to provide free multidrug therapy (MDT) to leprosy patients globally. Close to 100% of the global supply of MDT is provided through this collaboration. The equivalent of USD 77 million, this donation has helped treat approximately 5 million patients.

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collaboration much easier and a real partnership can be set up” she explains.

Sometimes they end up considering outside Counsel as part of their own team. “The specific lawyer can interact with us proactively and elaborates IP strategies with us”. Thirdly, they value law firms that focus on setting up efficient processes and communication.

“What we are missing the most is people being proactive with updates on changes to the law. Receiving a personalized email that provides me with useful information such as, 'Are you aware that our law is undergoing changes in Columbia regarding this specific topic? Attached is a short overview', is like gold from heaven. I would like to see all of my Agents actively keeping me informed of the changes in their jurisdiction that will have an impact on the future of our business”.

When reviewing external council she claims that one of the tipping point questions is: “How have you worked on increasing efficiency within your Team in the last two years?” explaining that they look much more favorably upon those firms that have been proactive than those firms who simply give a discount when ask to do so. “For me, it really comes down to having a proactive attitude and it starts with prosecution. That is how you can differentiate between a good firm and an excellent firm” she concludes.

OUR MARKET. “I'm very happy to be able to say that I come across a lot of highly talented IP lawyers in LatinAmerica and I have also observed that law firms more and more try to be up to date with technological solutions. I also consider that a healthy competition is taking place between long established firms and upcoming boutique law firms”.

From an overall perspective she would like all Latin-American countries to respect the general international agreements regarding IP as for instance TRIPS. She further explains that they would like to see the respective law and regulations not being jeopardized by time lines which are too long and by procedures that prove too cumbersome.

“Personally I think that if a country commits itself to respect IP rights, this will increase the willingness of patent right holders to file in such a country. Secondly, I deem ensuring short time lines and good processes for examination and for enforcement of IP rights will also render these countries attractive for IP right filings”.

Last but not least, she believes it is important to have filing fees that reflect an international benchmark.

THE BALANCE. I think we have proven that the TM team can have a real business impact and that our role is not limited to protecting IP rights. We have created in a very short period of time an efficient litigators team, at the same time we have decided to externalize some of the more administrative focused tasks, which has freed up internal resources that can be devoted to more value added tasks.

“I think that I have been provided with excellent support to grow as a manager and leader during the last years. This has obviously a big professional impact, but also a personal one. I have learned to be patient and to acknowledge that a winning team does not require people who are alike, but rather that the most diverse team will ensure often the best outcome” she concludes. M

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EVENTS // ACHIPI IN CHILE

THE CHILEAN INTELLECTUAL PROPERTY ASSOCIATION (ACHIPI) HELD ITS VIII WORK SESSIONS, UNDER THE MOTTO “INTELLECTUAL PROPERTY, EXPANDING HORIZONS”. IT STARTED ON AUGUST 24TH WITH A COCKTAIL AT THE HOTEL NOI, WHIT THE SNOWY MOUNTAIN RANGE ON THE BACK.

ACHIPI CELEBRATED ONCE AGAIN

ACHIPI Directorate next to Maximiliano Santa Cruz director at INAPI, Claudio Ossa, Chief of the IP Department

Work sessions took place at the Intercontinental Hotel on August 25th and begun with welcoming speeches in charge of Cristobal Porzio, chairman of ACHIPI, Maximiliano Santa Cruz, Director of the National Institute of Industrial Property and Marcos Arellano, Chair of the Industrial Property Court.

Rodrigo Leon was moderator during the first panel where “Protection of personal data” was discussed. Different opinions regarding the law bill that is currently being discussed in the Chilean Congress were exposed during this event by speakers such as Federico Allendes (Pro Acceso Foundation), Raul Arrieta (former advisor of the Economy Ministry and co-author of this law bill) and 24

Max Montero (Johansson & Langlois, Chile), Ximena Castellanos (Castellanos & Co., Colombia) and Cristóbal Porzio (Porzio Rios & Asociados, Chile) www.marcasur.com

Alejandra Velasco (Commerce Chamber in Santiago). Afterwards, the “Unfair competition and industrial property” panel with Francisco Carey as moderator and Maria Elina Cruz (Free Competition Centre at the Catholic University) as one of the panelist. Martin Torres (Brigard & Castro) also participated and talked about Colombian regulations on the matter. Comparison between both countries inspired new ideas on how to make the Chilean system more efficient.

“I + D in Chile: myth or reality” panel, with Andres Melossi as moderator, was very dynamic and had an interesting exchange of ideas regarding the industry, the academy and the private sector. Presentations during this panel were in charge of Marcia Varela (Corporation for Martín Torres (Brigard & Castro, Colombia), Santiago O’Conor (O’Conor & Power, Argentina), Rodrigo Velasco and Loreto Bresky (Alessandri Abogados, Chile), Pablo Schmukler (Schmukler IP, Argentina) and Agustín Mayer (Ferrere, Uruguay)

Andrés Melossi (Beauchat Barros & Pfenniger Chile), Ximena Sepúlveda (Universidad de Concepción) and Ari Bermann (3M) Anastassia Fagetti of L’Oréal and Loreto Bresky (Alessandri & Abogados, Chile)

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Bernardita Torres (Porzio, Rioz & Asociados, Chile) and Bárbara Muñoz (Nestlé)

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the Promotion of Production), Ximena Seulveda (Concepcion University) and Ari Bermann (3M).

Last but not least, Alvaro Arevalo was moderator during the most controversial panel: “Intellectual Property, is there effective protection on the net?.” Some attendees dissented this presentation. Daniel Steinmetz also expressed his opinion about this issue in the region and Anna Jonsson, from the European Delegation, discussed European regulations on the matter and also the advances on the initiative that looks forward to reaching one single digital market for the European Union.

There is no doubt that different points of view enrich discussions and convey new challenges for the future of Intellectual Property. M

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EVENTS // AAAPI IN BUENOS AIRES

THE XXIX EDITION OF THE ALREADY TRADITIONAL AUGUST ANNUAL WORK SESSIONS ORGANIZED BY THE ARGENTINIAN INTELLECTUAL PROPERTY AGENTS ASSOCIATION (AAAPI), WERE HELD IN THE FAENA ARTS CENTER.

RETURNING TO BUENOS AIRES

Flavio Belair (Johansson & Langlois, Chile), Raquel Toñanez Ortiz (Toñanez Ortiz & Asociados, Paraguay), Ivana Lauritsen (Lauritsen & Asociados, Argentina), Bianca Rodríguez Toledo (Dannemann Siemsen Advogados, Brazil) and Victoria Sena (Sena & Berton Moreno, Argentina).

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The 2015 edition, held from August 27-28, was full of surprises right from the beginning during the welcoming cocktail held on Wednesday 26th at the Palacio Barolo. On arrival, people were given a number and groups were put together for a tour around the building. It was built in 1923 on May Avenue, the tallest building in South America back then. Its design

is based on the Divine Comedy; it has three parts divided in twenty two floors (“Inferno”, “Purgatory” and “Heaven”).

The mysterious tour ended in the lighthouse, whit a great panoramic view of Buenos Aires city.

During the following days, Thursday 27th and Friday 28th, attorneys from Argentina and all Latin America www.marcasur.com

Gabriel Pittaluga (Pittaluga abogados, Uruguay), Verónica Vanrell (Vanrell Propiedad Intelectual, Uruguay) and Laura Plavnick (Ferrer Reyes, Tellechea & Bouché, Argentina).

embraced the academic updates that different speakers put forward. In spite of the fact that different issues where discussed, sessions were mainly focused on challenges and changes caused by the increase of commercial activities that the new Panama Channel extension represents. Some of the panels were “Unappropriated use of digital media”, “Industrial models and designs: law bill and guidelines”, “Trademark and Copyright parodies”.

We should specially thank all speakers, for they managed to capture everyone's attention even when dealing with issues that, even for those deeply involved in the matter, tend to get boring. Panelists made good use of audiovisual material, along with dynamic speeches and great humor.

Viviana Erejmovich (Estudio Atilano Fernandez, Argentina) and María Soledad Alvarez (Álvarez & Asociados, Argentina).

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Work sessions ended on Friday with a round table discussion and work breakfast. Closing speech in charge of Ivan A. Poli, Chair of the AAAPI Academic Activities sub commission, took place during the afternoon.

This event was clearly an invitation to learn about very important issues regarding IP. See you next year at the 2016 Work Sessions, to learn about other up-to-date issues and enjoy the meeting with colleagues. M

Verónica Canese (Marval, O’Farrell & Mairal, Argentina) and Ricardo Gordó Llobell (Gordó Llobell & Asociados, Argentina).

Mercedes Castells (Fischer Abogados, Uruguay), María Rosa Amoedo (Barbat & Cia, Argentina), Pilar Soruco (Orpan, Bolivia) and Natalia Montes (Barbat & Cia., Argentina).

Rodolfo Martínez (Martínez & Associados, Brazil) with Gastón Richelet (Richelet & Richelet, Argentina), Miguel Armando and Fernando Noetinger both from Noetinger & Armando, Argentina.

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HISTORY OF A FIRM // ELZABURU, 150 YEARS OF HISTORY

FROM HEAD

TO TOE

THE DREAM LAW FIRM, LOCATED ON MIGUEL ANGEL STREET IN MADRID, BECAME REAL FOR JULIO DE VIZCARRONDO, IN 1865.

1965, centenary of the firm.

THE ORIGIN. The history of the firm started in 1865 when Julio Vizcarrondo, landowner and attorney, married to Henriette Brewster Cornell (North American journalist and translator), decided to return to Spain from Puerto Rico. He was forced to do so after being condemned by all his neighbors for setting free every slave under his property.

He disembarked on the other side of the ocean, in Spain, and founded one of the most recognized Industrial Property law firms in Europe: Elzaburu.

This was how Vizcarrondo became the first industrial property professional in the country and his firm one of the first 30

law firms specialized in trademarks, patents and inventions. The name of the firm is the surname of Vizcarrondo's nephew, Francisco de Elzaburu, who joined the family firm in 1880.

Back then, they begun advising, among others, Don Juan de la Cierva, Spanish, who would afterwards create the Autogiro La Cierva, father of helicopters.

They represented Thomas Edison, who invented electricity and Alexander Graham Bell, inventor of the phone. They were in charge of the first patent registrations, such as Martini, Eno fruit salts in 1870, famous Rhum Negrita and Ojel aguardiente.

AT FIRST HAND. In 1880, Francisco de Elzaburu y Vizcarrondo joined the firm as Managing Director. He was counselor of La PropriĂŠtĂŠ Industrielle del BIRPI in Geneva (OMPI).

Back then, he was the only Spanish member of the executive committee of the AIPPI, the biggest organization for the defense of Industrial Property, he represented Spain during the first congress of the Association, held in Vienna in 1897. Founder of the Spanish Group of the AIPPI in 1904.

Don Francisco founded the Spanish Association of Industrial Property Agents (forerunner of today's Official www.marcasur.com

1865

1880

Julio de Vizcarrondo y Coronado Francisco de Elzaburu y Vizcarrondo

Association of Spanish Industrial Property Attorneys) in 1907. Alberto de Elzaburu y Fernandez and Oscar de Elzaburu y Fernandez, Don Francisco's children, joined the firm.

These first generations of the family traveled around the world, promoting industrial and intellectual property and participating in the foundation of the most important international associations.

SUSTAINED GROWTH. The family firm focused its work on Madrid. Firstly in an office located on Barquillo Street and in 1955 they moved to Miguel Angel Street, with great space for working.

Each new generation of the Elzaburu family has taken part in the firm's expansion. Through the efforts of Alberto

1921

1960

2007

Alberto de Elzaburu y Fernández

Alberto de Elzaburu y Márquez, marqués de la Esperanza

Don Antonio Tavira y Montes-Jovellar

de Elzaburu, the company grew significantly. New territories were in the horizon: Pekin, Munich, Valencia and Alicante. A new office was inaugurated in Alicante at the same time as the inauguration of the OHIM. Given the active participation of these professionals in emblematic international associations such as AIPPI, FICPI and INTA, both professional and personal relationships are possible between companies and colleagues from different countries around the world. Its offices and agents around the world have encouraged business in all five continents.

Right from the beginning, this European firm has had many North American clients and therefore has great presence abroad.

Edison's and Bell's patents

1960. AIPPI Congress in London www.marcasur.com

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Francisco Elzaburu with his sons, Alberto and Oscar

Committee in Support of the Designation of Spain as the Seat of the Community Trade Mark Office was founded with Alberto de Elzaburu as spokesman. Afterwards, this would became the Office for Harmonization in the Internal Market (OHIM). In 1996, ELZABURU registers the first Community trademark for the

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AIPPI. Through the efforts of Alberto de Elzaburu and the Spanish Group of the AIPPI, Spanish is designated one of the Association's official languages.

Because of this and because of his defense of the Spanish language, among other things, Alberto de Elzaburu was awarded the Grand Cross of Her Catholic Majesty Queen Isabella by His Majesty the King of Spain.

Elzaburu has opposed the European Patent Office's decision of receiving applications in English, French and German.

Alberto de Elzaburu becomes the first Spanish national to be named Member of Honor of ASIPI in 2003.

BREAKING POINT. With the fifth genera-

ment and created a structure of partners.

Areas of practice expanded: the firm not only deals with trademarks and patents, but also litigation, negotiations and contracts, media and entertainment, and commercial piracy, to name a few.

The firm consists of 160 professionals, among which you can find lawyers, engineers, physicists, chemists, biologists and administration professionals.

It has over 30,000 active clients and 120,000 active records. Some of their clients: FIFA, Inditex, Larios, Microsoft, Abbott, Mapfre, RACE, Grupo Zena, Sol Meliรก and Patentes Talgo, they advise Casa del Rey and Diego Forlan, among others.

There is no doubt that this pioneer law firm is currently an ambassador of its country, ranked as one of the biggest Spanish firms according to invoicing and is also the most profitable firm per partner. We can say that the initial dream came true after all. M

tion in charge of the company, the firm became a legal service company. Professional partners became part of the capital and the board of directors. Nowadays, owners have bet on institutional develop-

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EVENTS // AIPPI XXXV INTERNATIONAL CONGRESS OF INTELLECTUAL PROPERTY IN RIO DE JANEIRO

ACADEMIC

ETIQUETTE ATTENDEES FROM ALL AROUND THE WORLD COMPLETELY FULFILLED THEIR EXPECTATIONS DURING THE INTERNATIONAL CONGRESS OF INTELLECTUAL PROPERTY HELD IN RIO, ORGANIZED BY THE INTERNATIONAL ASSOCIATION FOR THE PROTECTION OF INTELLECTUAL PROPERTY (AIPPI) AND THE BRAZILIAN ASSOCIATION OF INTELLECTUAL PROPERTY (ABPI).

It is no surprise that this event was held in Latin America. In spite of occasional crisis in some countries, our continent is an economic, cultural and technological development center in which investors, professionals and business men from other parts of the world are interested.

OPENING CEREMONY These two associations, recognized both in the region and worldwide, once again did their best to invite us to the greatest event we, IP professionals, could aspire to.

The event was held on October 10 to 14 in Rio and welcomed almost seventeen hundred professionals from all around the world into a city that is currently beaten up by political and economic issues.

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During the opening ceremony, the ABPI president, Elizabeth Kasznar, mentioned some important changes that Brazil has experienced during the last century, such as decreasing poverty rates, increasing participation of young people and women in both education and professional activities. She also mentioned that there are 86 million people with internet access throughout the country. These, among other changes, lead to www.marcasur.com

Youth and experience. Felipe Claro, AIPPI President, with his children and Juan Pittaluga (Pittaluga abogados, Uruguay)

technological innovations that require grater IP protection. Therefore, ABPI and AIPPI have been working hard to provide better and more efficient intellectual property protection, both in the private and the public sector. These two Associations function as a two leg body.

Felipe Claro, president of AIPPI, thanked his colleagues in Brazil for organizing this event. He then compared the IP situation with earthquakes in Chile, for you have to be prepared with anticipation; we have to be prepared for future —and positive— changes.

Marco Handle and Fabián Wigger both from Weinmann Zimmerli, Switzerland

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Fernando Triana (Triana Uribe y Michelsen, Colombia), MarĂ­a Cecilia Romoleroux (Corral Rosales, Ecuador), MarĂ­a del Pilar Troncoso (Troncoso Leroux, Dominican Republic) and Juan Vanrell (Vanrell IP, Uruguay)

ACADEMIC EVENTS As usual in AIPPI and ABPI events, academic activities were the most important. Topics were prepared by national groups and afterwards discussed during plenary sessions which involved attendees, who actively participated of the activity.

In addition to this, there were also conferences in charge of different experts and businessmen. One of these conferences was held during lunchtime. Dean Harts (3M); Kenichi Nagasawa (Cannon); and Stange Menchik (Embraer) lectured on the different situations of their companies and IP, in accordance with the welcoming speech of the ABPI President: companies that focus on development and protection of IP rights are much more productive than the international average.

Harts mentioned that his company currently has 100,000 patents and Nagasawa mentioned that over 800 people work on IP issues in Cannon. On the contrary, Stange Menchik explained that his company did not create an IP department up until 2006, and that only four people work in this department. However, he claims the company aims at protecting and developing IP rights.

Women in black. Aluizia Cadori (INPI, Brazil) and Marianella Montilla (E.C.V. & Asociados, Venezuela)

Crystal Chen (Tsai, Lee & Chen, Taiwan), Valerie Mellet (Patent 42, Luxemburgo), Pedro Chaves (Eproint, Costa Rica), Sakina Bounaga (De Clercq & Partners, Belgium) and Alejandra Aoun (Estudio Aoun, Argentina) 36

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Panel in charge of collective marks and geographical indications was very original provided that one of the panelists, Patrick Cole, from Idao Potato Commission, gave out a rather colorful presentation: he was dressed as golfer, had toys and was wearing a potato tie. Indeed, Idao produces the best potatoes in the world and Cole shared his experience with the protection of such an asset.

Sadly enough, it is not possible for us to describe other conferences in detail, but they were all very interesting.

SOCIAL EVENTS Social events were held in venues such as the famous Maracana stadium, the Copacabana Hotel and the Jockey Club —where names of horses at the race were such as Trademarks, Patents, Licencing, etc. Brazilian music, joyful and colorful as we know it, was present all along.

FAREWELL

Elsa Marcelo (Raúl César Ferreira, Portugal), Leonor Magalhaes Galvao (Magellan Ip, Brazil) and Rosana Taconelli (Guarulhos Marcas & Patentes, Brazil)

To sum up, it is our responsibility to make sure that progress in Latin America continues in spite of occasional crisis and to protect IP rights the best we can.

See you next year, in Milan, Italy. We congratulate the organizing team, especially Luiz Henrique O. do Amaral, who was in charge of the team. M

Manuel Polanco (Bolet & Terrero, Venezuela) and Eduardo Mayora (Mayora IP, Guatemala)

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Ram贸n Benedetti (Benedetti & Benedetti, Panam谩) next to Luisa Bernardi and Estela Piccinini (Paulo Afonso Pereira, Brazil)

Luiz Edgard Montaury Pimenta (Montaury, Pimenta, Machado & Vieira de Mello, Brazil) and Max Montero (Johansson & Langlois, Chile) Justin Young (Dineff Trademark, USA) and Hugo Mersan (Mersan Abogados, Paraguay)

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Everyone who has ever been related to Intellectual Property in this country knows Luis Octavio Pimentel, the new President of the Brazilian National Institute of Industrial Property; this was his international debut as such. He acknowledged during the congress that the organization's falling behind is one of the biggest problems to solve. Claiming, nevertheless, that, sadly enough, the current economic situation in Brazil leads to budget cuts. This falling behind could be solved if the organization had resources to pay professionals according to their skills; this is not possible today, he explains Patent applications have raised during the last fifteen years in Brazil. In 2000, there were 21,000 registered patents, and in 2014, this number raised to 33,000. The same occurred to trademarks, reaching a 140,000 marks in 2014, therefore increasing 45% during the last ten years.

Solutions require finding a way to make the most out of technicians, for example, letting them work from home and using examinations from international offices.

For the latter, a legal framework is needed.

Next on Marcasur, interview with the AIPI President, where we will discuss these issues more deeply.

Aaron Montero (Eproint, Costa Rica) next to Ximena and Margarita Castellanos, from Castellanos & Co. de Colombia

Elisabeth Kasznar (Kasznar Fekete, Brazil) and Paulo Parente (Di Blasi, Parente & Asociados, Brazil)

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Estuardo Jauregui (Jauregui & Asociados, Guatemala), Elisabeth Siemsen (Dannemann Siemsen, Brazil) and José Juan Méndez (Méndez Cortes, Mexico)

Claudia Zeraick (Montaury, Pimenta, Machado & Vieira de Mello, Brazil), Sonia Fodale (Rapisardi, Italy) and Alessia Rizzoli (Mondial Marchi, Italy)

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Héctor Chagoya (Becerril, Coca & Becerril, Mexico) and Fabricio Vilela Coelho (VilelaCoelho IP, Brazil) with dancers after the show.

María Rosa Fabara (Fabara & Compañía Abogados, Ecuador) and Martín Michaus (Basham, Ringe y Correa, Mexico)

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Marisol and Marvin Caldera (Caldera & Solano, Nicaragua)

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EVENTS // LUIZ LEONARDOS ANNIVERSARY

Carolina Schueler, Luiz Leonardos, Yves Bizollon, Maria José Cruz, Jose Pablo Perez, Claudio Fernández Lacort, Gustavo Leonardos, Géraldine Arbant

Luiz Leonardos Advogados was established following the split, on 30 April 2012, of the traditional IP firm Momsen Leonardos & Cia. Ever since its incorporation, the firm has been functioning and currently has 17 partners and over 60 professional experts covering all areas of IP services.

At the end of the 1950s, Luiz Leonardos – the only son of IP lawyer Thomas Othon Leonardos to also practice law – joined Momsen, Leonardo & Cia. as partner.

Luiz Leonardos distinguished himself in the intellectual property arena, and took part in the Brazilian delegation to the Stockholm Conference of the Paris and Berne Conventions, at which the World Intellectual Property Organization was created. He has been involved in the Brazilian Industrial Property Association (ABPI) since it was founded in 1963 and has held various roles as general reporter, president and member of the board of directors; he is currently the Association's honorary president. In 1992, he became executive vice president of the International Association for the Protection of Intellectual Property (AIPPI), a role he held until 1995 when he became executive president. In 1998, he ended his presidency upon being nominated an honorary member of the Association. He is also an honorary member of the International Federation of Intellectual Property Attorneys (FICPI).

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Luiz Leonardos Anniversary

Kozo Yabe y Ana Paula Jardim

Luiz Leonardos, Gustavo Leonardos, Kiyoshi Kuzuwa, Rodrigo Bonan www.marcasur.com

Juan Pittaluga, Luiz Leonardos, Orjan Grunden and Gustavo Leonardos

Christof Augenstein, Karri Leskinen, Ana Paula Jardim and Petri Rinkinen

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During the 80s, the attorney Gustavo Leonardos, son of Luiz and grandson of Thomas, joined Momsen, Leonardos & Cia., and began his activities in the Trademark Department.

Gustavo, after obtaining his Master's degree at the George Washington University, worked for WIPO in Geneva, acted in the Brazilian Intellectual Property Association (ABPI), the Brazilian group of AIPPI, achieving the position of President in 2004 (until 2007), and occupied several positions in the International Association for the Protection of Intellectual Property - AIPPI, in the InterAmerican Association of Industrial Property - ASIPI, and in the National Council on Combating Piracy (CNCP) of the Ministry of Justice. In 2007Gustavo was awarded with the EMERJ Medal from the School of Magistrates of Rio de Janeiro, for the relevancy of his services for the Brazilian legal culture.

Other members of the firm: Rodrigo Bonan de Aguiar, attorney, postgraduated in Consumers Rights from UERJ (2005); Mr. Marcelo de Oliveira M端ller, attorney with a Master of Laws (LL.M.) degree in Intellectual Property and Technology Law, from the J. Thomas McCarthy Institute For Intellectual Property and Technology Law - University of San Francisco School of Law (20032004); Ana Paula Jardim, electrical engineer and attorney, post-graduated in Intellectual Property Rights; and Marjory Ann Hessling, attorney with a Master of Law in Intellectual Property and Internet Law. The experience acquired by Luiz and Gustavo Leonardos in the area of the Intellectual Property, has permitted the constitution of a highly specialized team, including engineers, biologists, attorneys and industrial property agents, which makes Luiz Leonardos & Advogados one of the most important Brazilian firms of Intellectual Property at present.

Legal excellence and a solid ethical conduct were principles that guided the firm Momsen, Leonardos & Cia during almost a century. Luiz Leonardos & Advogados is the natural heir to this background .

We would like to celebrate Luiz Leonardos' 80th birthday with friends and colleagues during the AIPPI World Congress to be held in Rio de Janeiro.

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ATTORNEYS IN THEIR FREE TIME

HOW TO BECOME MORE THAN JUST AN AMATEUR AT ANY SPORT. MONIQUE FERRER, PANAMENIAN AND CARLOS CORRALES, FROM COSTA RICA, TELL US EVERYTHING ABOUT IT.

SPORTS SOUL MONIQUE FERRER (Panama City, 1981) has the self-confidence of someone who has achieved her goals. She recognizes that determination runs in her family.

Attorney at law, partner at Alfaro, Ferrer & Ramirez, from Panama and she has been practicing CrossFit for three years.

Her interest for this activity started when she met other people who practiced CrossFit. I remember how their positive physical changes in such short period of 44

time stroked me. "Back then, I did not practiced, nor was interested, in any sport, for which I thought that maybe short term results were motivation enough for starting practicing this activity" she explains. She went to her first CrossFit class knowing already that she would be exhausted afterwards. "After my first class, I had no strength at all, all my muscles were suffering, even those I didn't know existed!" she says smiling.

In spite of this, she kept on going. "I had

the goal of at least taking classes for a month. If I didn't like it after practicing for a month, I would be glad to quit after trying first."

The pioneer of this activity, the American Greg Glassman, defines it as a strength training based on functional exercises to be executed intensely.

Little by little she started loving it. She was surprise to see how pain disappeared completely as time went by. "After practicing I get this feeling of having worked www.marcasur.com

to the fullest" she says excited. Everyone was surprised to learn that she went from doing nothing to getting up at 5.15 in the morning for practicing CrossFit for an hour four times a week.

"We are always capable of going a bit further, our mind starts supporting you and saying 'you can do it' instead of being your enemy and telling you 'you can't do this'."

She intends to continue. "I'm my own competition, no one else. I am healthier and more active than ever." A safe bet.

CARLOS CORRALES (San Jose, 1973) he has the maturity of a limitless sportsman.

Attorney at law, senior manager at Integra Legal Services in Ecuador and he practices mountain climbing ever since he was a child.

He says his first climbing was in Rincon Verde, a family property, where he and his brother walked around wearing their rubber boots. However, it was not until he went to the university that he went on his firsts adventures climbing the Cerro Chirripo, 3820mts. Of altitude, the highest place in Costa Rica. "This peak and its landscape changed me forever" he recalls.

Nevertheless, there were different reasons for which he did not climb any mountain for another 20 years. It was during a hard time of his life that he return to this activity. "The magic of the Cerro Chirripo bewitched me and I healed once I returned", he explained happily.

"Climbing is not just a sport, but a life philosophy. It is not just about reaching the top, you need to know how to go down too. The journey is what matters, the present" he claims.

Physical conditions for this activity is crucial. Cardiovascular and leg exercitation is required. "It is necessary to train every week, to have the proper equipment and motivation."

The hardest part is when your body has no energy left and your mind plays dirty.

That is a key moment, as well as difficult.

But you find it in yourself to go on. I have already gone on five different adventures this year in Costa Rica: Cerro Chirripo, Cerro Dragon, Braulio Carrillo, Cerro Chayote and the Sukia Route, all very difficult routes." www.marcasur.com

He shall continue with this activity both in Costa Rica and abroad. Among his next goals are: Sierra de Talamanca, visiting native communities, Cerro Ometepe in Nicaragua, Cerros Nevados in Toluca, Mexico, Chamonix in France and as many others as he can reach. M

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MARCASURTRAVELLING // SAN PEDRO DE ATACAMA, CHILE

ANOTHER

ATACAMA

By Manuel Pittaluga

When me and my wife first told our friends and family that we were going on vacations to the Atacama Desert they started asking: "where? To do what exactly? What is it there to see?" Truth is I did not know where I was going either nor what I was going to see there, but I guess it was better that way, for I could not believe my eyes when I saw these landscapes day after day.

San Pedro de Atacama is a small town located at 2,600mts of altitude, in the middle of the desert and surrounded by the salt mountain range on the one side and Los Andes mountain range on the other side. This town has its own identity, and has small adobe houses. During the day, you can visit natural wonders and during the night you can go to first class restaurants and have a lot of wine.

There are many activities in San Pedro.

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This is the perfect place for those who enjoy nature.

The Moon Valley is located a few kilometers away; there you can find strange rock formations and landscapes. It is said to have this name because of its similarity to the moon. Obviously, I have not been to the moon, but I can say that this valley is incredible. You can get there biking from San Pedro or taking a tour.

Near the valley there are giant dunes where you can do sand board or even sky.

To end the day, you have to go enjoy the sunset at the Kali viewer. This is a magical experience. Here you do not have to look at the sun but rather to the other side; colors of the desert and Los Andes mountain range change every minute during the sunset.

Another place to visit are the high plateau lagoons, located at 4,000mts of www.marcasur.com

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altitude and surrounded by volcano, which together with the lagoons make up a fantastic scenario. We got there with a tour and we ended up having breakfast by the lagoons, surrounded by volcanos. A challenge to your senses.

An hour from there you can find the Salar de Atacama, which is also a national flamingo national reserve. Another must.

You should also go to the Tatio Geysers.

You need to get up at 4 am to get there, but is worthwhile. You must be prepared: they are located at 4,200mts of altitude which may cause you trouble. Geysers are geothermal fields that send out white smoke from craters in the ground. For it to be memorable, you need to get there by 6 or 7 am. On that moment, sunlight rising from behind the mountain and the white smoke create a sort of yellow color in the air.

To take a rest, you can go to thermal lagoons near the geysers, where you can relax while enjoying nature.

Another activity we enjoyed was biking among canyons. A three hour ride on narrow paths, exhausting but entertaining.

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There is no better way to end this journey than taking a bath in the Cejar lagoon, the saltiest bath I ever took.

There, you can float on your back and have all your body outside the water.

According to what they told us, this place is 15 times more salty than the Dead Sea. You should not open your eyes once you are under the water! You have to see the sunset at the Tebinquice lagoon, with Los Andes mountain range on the one side, the salar on the other and the Salt mountain range on the other. Your eyes won't be enough to see and discover everything that goes on around you. Drinking psico at that moment, would be just perfect.

San Pedro also has good restaurants for those who enjoy good eating. In fact, there are a lot, one next to the other, so you can experience different typical food.

I was lucky enough to have had no idea where I was going, nor what I was going to see. Every day I could not believe my eyes, nor what I was going through. M

PARĂ?S

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THIS EDITION IS SUPPORTED BY: