Trends Consumer
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LEARNING
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BRAINFOOD !
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INTERPRETATION:
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SOURCES
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MARTIN LINDSTROM:
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BRAND RMX
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GURUS:
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FREUD:
BLOCKS BUILDING
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RESEARCH:
OBSERVATION:
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EVALUATION
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GROUP WORKS IN & OUT CLASS:
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IN CLASS:
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OUT CLASS CONSUMER INSIGHTS:
OBJECTIVES
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TO LOOK:
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TO FIND:
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TO WATCH:
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TO EMERGE:
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TO COLLECT:
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TO SENSE:
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TO CLEAN:
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MEANING:
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REASONING:
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NEW WAYS:
HOW
?
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OUT
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CHANGES OF MATTER:
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CHANGES OF BEHAVIOR:
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IN
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CHANGES OF EQUATION:
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CHANGES OF PURPOSE:
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START
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CENTURY OF
SELF
GROUP DISCUSSION
LOGORAMA
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DISCUSSION
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FUTURE
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New Behavior ? Or
Trends :)
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Post Crisis?
BEHAVIOR !
GERZEMA
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from MINDLESS? MINDFUL !
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From Passive :( to
Active :)
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DRIVERS Cultural Values; Consumer Strategy;
Management
Principle
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CHANGES 01 Liquid LIFE ; Déclassé Consumption ; Dollars and
Sense
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CHANGES 02
Ethics and Fair play ; Empathy and Respect ; Values
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CHANGES 03
Indestructible spirit ; Durable Living ; Brands that
lasts
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CHANGES 04
Return to the fold ; Cooperative Consumerism ;
Community Organizer
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SPEND SHIFT DATA Main Discussion Topics
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BRAND ASSET VALUATOR 800, 000 Consumers; 50,000 brands, 275 Studies, 51 Countries, US panel 16,000 Respondents
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SPEND SHIFT Main Number ! 54,5% American of the population: THE SPEND SHIFT IS A CONSUMER LED MOVEMENT TO PROMOTE VALUES THROUGH THE POWER OF CONSUMPTION
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FUTURE MAN? AND THE
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Proconsumer...
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C Generation ! do
Contents ...
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SKIP Forward :*
Multitask !
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Living in Internet :*
INFOLUST
Integration...
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NOKIA - Concept
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Smart Accessible :*
MOBILE !
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People Centered : )
APPROACH
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Media Atomization * FRAGVERGENCE
!
TRENDS ! GETTING INFO
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INFLUENCERS
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http://vimeo.com/16430345
CULTURE ON BRANDS
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YOUTH CULTURE http://vimeo.com/9445529 http://vimeo.com/9461401
INNOVATION ON BRANDS
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EXPERIENCE
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THANKS
:)
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