MARCELA VASCONCELOS REIS Bishops Stortford,UK | Ph: 07760188187 | E-mail: mreisuk@gmail.com | Residence Card: RH4124671
EDUCATION SENAI CETIQT UNIVERSITY BA (Hons) Fashion Design
Rio de Janeiro, Brazil 2014-2017
•1st class degree +95% in average during courses exams. •Final dissertation: Inverse - The Retrofit in Fashion. A sustainable collection based on the concepts of upcycling and retrofit, through the reconstruction of essential and timeless pieces of the feminine wardrobe.
SENAC INSTITUTE
Degree in Interior Design
CENTRAL SAINT MARTINS Visual Merchandising for Fashion
HATTON STUDIOS Jewellery Making and Design
SCAD HK Footwear Design
Rio de Janeiro, Brazil 2016 - 2017
London,UK 2018
Hong Kong, HK 2017
Hong Kong, HK 2017
WORK EXPERIENCE & LEADERSHIP HEIDI KLEIN - PENTLAND BRANDS PR & Marketing Intern
London, UK
Sep 2018 - Now
•Maintenance of all social media platforms with innovative and creative content by coordinating and organising all necessary assets. • Weekly reports by reviewing selling points, strategies, analysing all the stock data and product category per store, online and abroad. •Built and submit weekly and monthly newsletter including all the key information and take care of all mail merge, including collections follow-up, launches, projects and promotions, taking care of all texts, pictures, and graphic design. •Locating and managing all the samples for press and gifts recording and adjusting everything at the sheets, stock and doing all the DHL and DDP. •Take care of organising showrooms, sample sales, and stock. •Make sure that all coverage, press packs and clippings are updated and analyse all the results of each one, reviewing how every advertisement worked. •Development of relationships, projects and collaborations with high profile brands, companies and influencers to gather content and strengthen the brand.
FREELANCER STYLIST Catarina Magazine, Achei Magazine, Cadiveu, Tap, etc.
Rio de Janeiro, Brazil 2016-2018
•Coordinated model castings and interacted with talent agencies, overseeing logistics and model preparation during photo shoots. •Analyzed seasonal fashion trends to remain up to date on emerging styles, researched looks and trends for upcoming shoots •Was the main stylist on set and collaborated with the whole crew concerning overall shoot setting, storyboards, garment selection, planning, logistics and contracts to produce a great final shoot •Developed and maintained relationships with designers, PR and fashion labels in order to procure wardrobe for photo shoots, coordinating pick-up and returns of samples to showrooms. •Was the main fashion stylist on editorial spreads for magazines, e-commerce catalogs, ad campaigns, consultations, look books, TV shows, celebrity and high-profile fashion editorial.
SENAI CETIQT UNIVERSITY Product Assistant
Rio de Janeiro, Brazil
2016- 2017
•Conceptualized and designed the new collection and assist the team in all aspects of design and administration •Created mock-ups, computer renderings and scheduled preliminary shows for client approval. •Provided detailed assembly instructions of garments through technical drawings and manuals, for factory. •Created and developed original hand painted prints and artworks, developed digital surface designs, created repeats and placements, generated color separations and color ways, grade all the prints to different sizes •Assisted in all stages of the production, being necessary to participate of the pattern regulation, listing of supplies, quantity of fabric required and fit. •Developed budget and schedule according to client specifications.
LIMONE MODAS
Rio de Janeiro, Brazil
Senior Design - Capsule Collection Development
2016
• Lead design in the creation and development of a capsule collection for SS17. •Researched fashion trends and current contemporary styles to match the public analysis and create an appropriate concept/theme. •Fabric research- qualifying, evaluating and selecting a choice of fabric from various suppliers. •Development and confection of the prints used in the collection and the responsibility of adjusting the print and details with the fabric factory. •Successfully completed entire line ahead of projected plan, securing client-relations and factory schedule. •Oversaw quality assurance on all designs prior to final production. •Presides over meetings with clients, events and fashion show organizers as well as established influencers in the industry. •Main stylist on set taking care of the editorial campaign, advertising campaign and look book •Maximized the sales and profitability as the first consignment got sold in 24 hours.
PREADLY
Social Media, Marketing & PR Assistant
Rio de Janeiro, Brazil 2014-2016
•Created content and managed all social media accounts increasing followers by 60% while developing and monitoring benchmarks for measure the impact of the projects using social media analytics and dashboards, ensuring success for each strategy •PR- Growing and developing existing client base and sourcing new business opportunities while building and strengthening relationships with digital influencers, brands and communications vehicles for partnerships. • Marketing - Assist in the development and management of online marketing campaigns and projects in partnership with the main vehicles related to fashion in Brazil such as Vogue, Glamour, GQ, and companies as Elemídia; effectively expanding audiences and increasing awareness of the brand. • Product (web, IOS, and Android) - Assembling and analyzing sales, expenses, and new business data, developing analysis reports to upper manager, generating insights for a team of developers.
ADDITIONAL SKILLS LANGUAGES:
• English – Fluent • Spanish - Intermediate • Portuguese - Native
TECHNICAL:
• Adobe Photoshop, Adobe Illustrator, Adobe Indesign • Final Cut Pro • Autocad • Sketchup • Microsoft Office (Excel, Word, PowerPoint, Outlook, Access, Publisher)
COURSES:
• Drawing and Sketching - Leventhorpe School,UK • Design and Styling for Interiors - Insight, School of Interiors - Hong Kong, HK • Fashion Production and Styling - Senai Cetiqt University- RJ, Brazil • Fashion Illustration - Senai Cetiqt University-RJ, Brazil • Manual Textile Printing - Senai Cetiqt University-RJ, Brazil • Sewing Skills and Pattern Making - Sewing House, RJ- Brazil. • Jewellery making and design - Atelier Grao-RJ, Brazil
MARCELA VASCONCELOS REIS Bishops Stortford,UK | Ph: 07760188187 |
E-mail: mreisuk@gmail.com
Please consider my application for the position at your company. I am very interested in this position as it involves doing what I am most passionate about: inspiring people by creating high quality content and work on various levels at the fashion market. Being able to produce content and support the team will grant me the most valuable skills to grow and improve myself. I believe I have the necessary skills to build a career at your company as my previous work experience made me acquire the practical skills and production, together with broader academic studies which gave me a contemporary and historical understanding of the creative discipline and process within the wider perspectives of fashion, society and the environment. During the last two years, I worked as a freelance stylist and I was able to participate on distinct projects for various types of companies, such as TAP airlines, Harley Davidson, Magazines, Warner music, etc. I was able to work in the different levels of what the job requires acting in the roles of stylist and producer, doing things since thinking about the concept, creating storyboards, researching the most appropriate brands to collaborate with, to cooperate with models agencies coordinating castings, searching for locations, and participating of the after-work, joining forces with the retouches, photographers and the team. After working sometime independently I was able to develop my skills and personal style which prepared me for the industry and helped me work in different conceptual fashion narratives such as the fashion editorial, film, e-commerce, brands, celebrity styling, and other multi-faceted fashion platforms. While working on those projects, I contributed to the team by bringing my strong analytical skills, ability to think of creative and insight-driven solutions to problems, by being organised, able to multi-task and demonstrate the strong communication skills necessary to work with others. While working I was also responsible for reporting to the board of the University as I was also acting as a Product Development Intern there, which pulled me closer to the industry part in the development of a product. Beside of that I also act as a Senior Designer in a Wholesale company in Sao PauloBrazil and that granted me the knowledge of the creation process and the creative skills needed to build a collection from scratch, all the work was rewarded when the first collection launched by me got sold in 24 hours. I also had the experience to work in a digital platform that made projects with celebrities, digital influencers and communication vehicles and that made me improve my knowledge about PR, Marketing, Communication and Social Media in general. Working together with various formats and doing different functions has helped me to develop my leadership skills and the ability to work under tight deadlines. Furthermore, I am very passionate about what I do and have the ability to motivate others around me with my enthusiasm which really helps me stand out as a good team player. I am also fluent in Portuguese and can comunicate in Spanish at an intermediate level. I believe I would be a good addition to the team and I am eger to be part of a company that values diversity in the workplace, employee development and fresh thinking. I would love to build my career at a company that is focused on ensuring customer’s happiness and creativity and as there is nothing more rewarding at the end of the day than knowing that you positively impacted someone’s life and I hope to do that as a part of your company. I look forward to your response. Yours Sincerely, Marcela Vasconcelos Reis