SOCIAL MEDIA & DIGITAL CONTENT
MARCELA VASCONCELOS REIS
INSTAGRAM PLAN FEED: - In trend: Puzzle Feed The new form of mixing the images in a collage that goes around the whole feed - The base colours are correspondent to the School colours: Black, White, Pink and Grey. - At least 3 posts per day It sounds a lot but after some research, I discovered that if you post at least 3 times a day your followers increase in a significant way. The posts would be mixed between the categories that our photos fit it. The Categories can change depending on what’s going on. Some of the categories: -Student work. -Partner products. -Classes pictures. -The result of classes. -Makeup trends. -News about the School. -Videos. -Catwalk backstage. The feed is for around 5 days of posts. All the makeup pictures on the feed were made on my personal fashion editorials ( The product pictures I found online).
INSTAGRAM PLAN STORIES: - Following the same aesthetics and colours of the instagram feed. - At least 10 posts per day. The posts on the stories can be more natural and relax, and people expect to see a lot of things, so 10 posts is a good amount. The stories posts can be about anything. Can be tutorials, Backstage / Behind the camera’s pictures, and nice pictures that we can’t use on our feed. The categories can follow the same structure but the pictures and videos can be more relaxed. Some of the categories: -Student work. -Partner products. -Classes pictures. -The result of classes. -Makeup trends. -News about the School. -Videos. -Catwalk backstage. The pictures are some examples of what we could do.
BLOG POST
the perfect make up bag!
BLOG TEXT MAKE UP TIPS FOR TRAVEL - THE PERFECT MAKE UP BAG! We’re always going to one place or another, and having the perfect makeup bag with the right amount of things is key to save your time and make you look flawless when you’re away. We’re gonna help you with some tips straight from our make up experts and our students. This tips can be used for a travel bag or for one of those bags that you carry every day that was supposed to have only essentials, but in the end, you have all kinds of things. This will help you put together the perfect size travel bag with things that are essentials and that you really love and use. The key to perfect travel makeup is going light. Think of travel like exercise. Travel wears out makeup quickly if you cake it on. Our experts have two main rules for my makeup when travelling – pack lightly and apply lightly. You really can’t go wrong if you stick to these rules. Travel size can really help you save lots of spaces and save product., You’ll not use more than what you really need! Some pallets are made specifically for that and they are an amazing investment, as the basics from Urban Decay. You can also use products that have more than one function, like lip tints that can be used as blush, or glosses that can be worn as shadows. The list is long and it’s a great way to save time (instead of trying to decide what you will wear, you’ll know!) and space! As we use makeup almost every day! ( at least most of us) we usually know what works for our skin, what we love, a and what we literally can’t live without. But every time that we travel we wanna use the cool, new and fancy stuff that we have and organise that gorgeous makeup bag... But the thing is, that incredibly good looking make up bag it’s not that helpful if you’re not sure about those products. They have to make you look amazing, and you have to be sure of it! So keep it simple, take the things that you already know that works for you! No matter where you’re going or how long you’ll be gone, you won’t need your entire makeup case. Only take the essentials plus a few extra lipsticks and eyeshadows. If you really need something, odds are there will be a store nearby. Everything you need should fit inside a small clutch sized makeup bag. I do suggest using a cushioned bag to prevent any pressed powders from cracking or glass bottles from breaking. My advice is to only pack a single foundation, concealer, pressed powder and mascara. If you don’t already have an eye shadow compact with several of your favourite shades, go shopping now. Instead of several compacts, you’ll only need to carry one to have day and night time colours. For lips, pack a moisturizing lipstick in at least two shades. Hope the tips were helpful! Now it’s time to put together the perfect makeup bag for your trip! Don’t forget to keep this one in your bag when you come back from the holidays! Tag us with pictures showing how your travel bag looks like after the tips. We are curious to know what have you chose to take with you and what are your favourites products! Check our latest blog posts here!
THANK YOU!
MARCELA VASCONCELOS REIS