DRYFE
BRANDING MANUAL
CONCEPT
THE LOGO
COLOURS AND MOODBOARD
BRAND
C:78% M:17% Y:21% K:0%
C:81% M:25% Y:24% K:0%
C:81% M:25% Y:24% K:0%
C:81% M:25% Y:24% K:0%
C:81% M:25% Y:24% K:0%
C:61% M:0% Y:100% K:0%
C:0% M:0% Y:0% K:80%
BLACK ON WHITE
WHITE ON BLACK
WHITE ON COLOR
C:0% M:0% Y:0% K:80%
C:0% M:0% Y:0% K:100%
C:0% M:0% Y:0% K:0% OPACITY:100%
C:0% M:0% Y:0% K:0% OPACITY:50%
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W:100%
W:50%
C:0% M:0% Y:0% K:0% OPACITY:100%
C:0% M:0% Y:0% K:0% OPACITY:50%
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W:100%
W:50%
Dryfe
BLUE SKY AND CLEAR WATER
Dryfe
DAISY
Dryfe
NATURE GRASS AND TREES
LOGO CLEAR SPACE
To display the logo, complete with his symbol and name, use the last letter “e� as a distance module. It is highly recommended to leave this minimum margin around the logo.
X
X/2
Y
To display the logo using his symbol version without the name, place it inside a box bigger at least one and a half the logo dimensions. It is highly recommended to leave this minimum margin around the logo.
BRAND TYPOGRAPHY
ADVENT BOLD 1 ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !"#$%&'()[]{}*+,-./:;«<=>»?¿@©®%¢¢¢$£¥ƒ₡₣$0fffifl fflThŤŢffjfjÆ挜œæ
HELVETICA NEUE BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !"#$%&'()[]{}*+,-./:;«<=>»?¿@©®%¢¢¢$£¥ƒ₡₣$0fffifl ThŤŢffjfjÆ挜œæ
HELVETICA NEUE REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !"#$%&'()[]{}*+,-./:;«<=>»?¿@©®%¢¢¢$£¥ƒ₡₣$0fffiflffifflThŤŢffjfjÆ挜œæ