Marco Natolli - Portfolio 2013/2018

PORTFOLIO

MARCONATOLLI 2013 / 2018 Portfolio 1

PORTFOLIO Hello, i am Marco Natolli.

I born in Italy in 1979, travelled world wide, studied and lived in Venice and London, Since the 2013 i opened my own design company and i hope you like this selection of works, made since the beginning of Sushi Design Studio.

PRESS

4

LOGO DESIGN

12

CLOTHING

14

PARAMETRIC

18

PRODUCT

20

UI/UX

22

INFORMATION

26

POSTERS

28

Dorsoduro 1535b, Venezia +39 388 1814 723 sd@sushidesignstudio.com www.sushidesignstudio.com

Index 3

PRESS PINTALIA Pintalia is a Mexican network selling italian luxury decorative finishes for interior and exterior in South & North America.

PRODUCT CATALOGUE I take care of branding the company from scratch.

This catalogue is focused on interior design luxury products, selling the best italian made finishes and frescos. In addition to this editorial project, i did 3D modeling/rendering, photo shooting and post production.

TARGET Luxury comsumers Retailers COUNTRY

Mexico / USA

YEAR

2015 / 2018

4 Portfolio

Portfolio 5

PRESS PLAYGEN PlayGen is the reference magazine for fans of the PlayStation world. First lunched in February 2006, it was previously named Play Generation.

From Janaury 2018, after 148 succesful issues, it became PlayGen.

MAGAZINE PlayGen is a monthly magazine devoted to gamers, of any age, giving the right answer to their needs and expectations: news and thematic specials, previews and detailed reviews of the most awaited games, with a final opinion of the editorial staff experts, comparative tests to choose the best titles of any genre, tricks and solutions to the most popular games, posters and pratical guides.

I started working for the previous Play Generation in 2017, for the pagination of all monthly contents.

From the very fist issue of PlayGen, in 2018, i design the full layout, illustrations, pagination and composition of every magazine.

TARGET Gamers CIRCULATION 70,618 copies each month COUNTRY

Italy

YEAR 2017 / 2018

6 Portfolio

Flat iconset

Page selected from a reportage.

Mads Mikkelsen on Death Stranding.

Portfolio 7

PRESS SILVANO BELARDINELLI Belardinelli is an interntional designer, artist of last millennium. He worked and cooperate with Picasso, Le Corbusier, Chagall and many other artists of the twentieth century, designing glass, painting, etching acquaforte.

BIOGRAPHY, CATALOGUE In occasion of Belardinelli’s last exhibit, his wife and grandson sent me a full archive of his works, from the first decades of the last century to recent days. It has been a real pleasure for me to design a tribute to his life, researching thru his past and present artworks, print together in an art catalogue that writes about all the life of Silvano Belardinelli: a friend, a teacher, a reference point for the man and the designer i am today.

TARGET Collectors COUNTRY

Italy

YEAR 2014

8 Portfolio

33 Silvano Belardinelli: selected artworks from the art catalogue.

Portfolio 9

PRESS BART DORSA

BART DORSA. KATYA

Bart Dorsa ia an american artist working in Russia.

He came in Venice for his last exhibit, sponsored and organized from MMOMA (Moskow Museum of Modern Art), in the occasion of the 55th Biennale d’Arte Internazionale, year 2013.

TABLOID, CATALOGUE, ADV I worked and helped Biennale’s artists and curators since 15 years ago. MMOMA contacted me to design Bart Dorsa exhibit catalogue, plus every kind of advertising, banners, totem, presswall, merchandising and communication. We built up a great international team, we satisfied shortly and succesfuly all needs.

TARGET Collectors COUNTRY

Russia / Italy

YEAR 2013

10 Portfolio

Bart Dorsa - Katya, exhibit totem

Bart Dorsa - Katya, postcards

Bart Dorsa - Katya, art catalogue

Bart Dorsa - Katya, banner and presswall.

Photo of Natasha Chernova, the art director

Portfolio 11

LOGO DESIGN

Den Hero - Hip Hop artist, Italy

Urban Farm House - Brewery, Italy

12 Portfolio

Mole - EDM producer, ITALY

FRANCO SCHIAVON G A L L E R Y #15 Schiavon - Art gallery, ITALY

Dryfe - Car sharing app, Italy

Lumenled - Led lamps, Italy

ZampaMia - Pet shop, Italy

4 Peak - Engineers, Ukrain

Barber Bunny - Clothing, Italy

VENICE OLFACTORY

VENICE OLFACTORY

VO - Perfume producer. Italy

Monkey Beats - EDM label

VENICE OLFACTORY Pintalia - Italian luxury, Mexico

Studio 071 - Interior designers

VENICE OLFACTORY

VENICE OLFACTORY

Pirati grafici - Network, Italy

VENICE OLFACTORY

Antonio Gonzalez - Designer, MX

CarMas - Carpentry, Italy

NO - Clothing, Italy

Portfolio 13

CLOTHING NO Necro Officina is a fresh streetwear brand born in Venice, Italy, from the idea of Alessandro Rizzo, Giovanni Seno and our beloved passed away friend and illustrator Marco Vielmo.

2013 COLLECTION I meet Marco Vielmo in a very difficult moment of his file. He was hill and depressed; the brand NO wasn’t producing clothing from the previous year.

We had some good times and i helped kicking out some fresh new illustration for a new collection.

One of the calligraphic works i made that year won an international contest and it has been published on the Typism 1 Book, together with artists such Luca Barcellona.

We all miss you, dear friend, may you rest in peace.

TARGET Streetwear COUNTRY

Italy

YEAR 2013

14 Portfolio

NO - Calligraphy contest winner Published on Typism Book #1, Australia

NO Design - 2013 Collection Featured by AIGA, the professional association for design, USA

Portfolio 15

CLOTHING BARBER BUNNY

14.60

14.60

4 6.9

41.00

4 6.9

41.00

14

14

57.55

50.81

50.81

53.81

53.81

.99

.99

57.55

YEAR 2015 40.00

9.69

16 Portfolio

9.69

2.32

62.55

40.00

2.32 2.32

2.32

6.71

5.83 6.71

62.55

5.83 10.00

Italy

1.50

10.00

COUNTRY

1.50

TARGET Streetwear

CLOTHING EMPIRE CLOTHING

TARGET Streetwear COUNTRY

Italy

YEAR 2016

Portfolio 17

PARAMETRIC

Assioma - Phonogram EP, Italy 2016 Parametric torus model

Wishi - Integration EP, Russia 2018 Parametric skull model

18 Portfolio

Assioma - Upcoming 2018 Abstract parametric sphere.

Portfolio 19

Bulldog

PRODUCT MAVIVE Vidal Profumi Foundation was established in the 1900. Mavive is currently under the stewardship of the third and fourth generation of the Vidal family.

Through innovative and intelligent solutions, Mavive creates successful products, for house brands or license brands, that are devoted to satisfying the desires of increasingly demanding consumers.

Wings

POLICE - PRODUCT DESIGN 1999: Mavive acquires the licence, Police, masstige sector.

2016: I worked in the creative departement for a later upcoming product, nowadays sold as Police Legend.

I studied and designed many different concepts of artistic glass bottles.

Sparta

TARGET

Luxury cosmetics

COUNTRY

Italy

YEAR

2016

20 Portfolio

Portfolio 21

UI/UX ORIGINALMURANOGLASS.COM OMG is a leader artistic glass producer and internet store.

Top ranked, optimized with SEO, it counts an average of 5000 daily visitors.

UIUX - WEB DESIGN I know the managers of the company since i was i child and i truly appreciate their succesful and innovative company setup model.

Since the web shop potential could have been much higher than previous results, we met to optimize a new interface, in order to obatin an higher conversion from visitors to customers.

I analyzed any kind of heatmap from the previous pages and studied all user behaviours.

After months of planning, design and tests, the new interface is optimized for any kind of device, os and browser, focusing the attention on products, avoiding any kind of caotic dispersion, optimizing information, pointing straight to a better, faster and simplified user experience.

It ends with an art sale.

TARGET

Luxury art buyers

COUNTRY

Italy

YEAR

2017 / 2018

22 Portfolio

Portfolio 23

UI/UX PINTALIA.COM.MX Pintalia is a Mexican network selling italian luxury decorative finishes for interior and exterior in South & North America.

UIUX - WEB DESIGN Wow, such an amazing experience.

Pintalia is importing and selling thousands of products from Italy to the Americas, fully configurable for any taste and need, size or color.

What makes this company succesful?

A detailed marketing plan has been studied for 2 years, before we set up an international multi-level marketing offline/online commerce.

We needed several companies and professionals to work on this project.

At the beginning i teamed with LikeMLM and PigrecoLab, after i ended teaming with a local mexican company named NetZen. Now we have a detailed and parametric online catalogue, linked to a multi level ecommerce for retailers and customers.

For what concerns design, i kept and high peception of italian luxury products, giving the best and simpliest user experience for any customer or visitor, new or elder.

TARGET

Luxury art buyers

COUNTRY

Italy

YEAR

2017 / 2018

24 Portfolio

Portfolio 25

INFORMATION io 2013 11 febbra +143 cm

16 aprile 1936 +147 cm

12

nov +15embr 1c e1 m

951

0 bre 2 icem m 23 d +144 c

17 fe bb +14 raio 197 0 cm 9

09

3 novembre 1968 +144 cm

25 dicembre 2009 +145 cm

66

9 bre 1 vem m 4 no +194c

24 d ice +14mbre 20 4 cm 10

0

1n ov +1 emb 43 re cm 201

6 19 re ob cm ott 45 15 +1

2

2 201 bre em cm nov 49 11 +1

8

22 d ic +1 emb 66 re cm 197

Legenda +200 cm +195 cm +190 cm +185 cm +180 cm +175 cm +170 cm +165 cm +160 cm +155 cm +150 cm +145 cm +140 cm +135 cm +130 cm +125 cm +120 cm +115 cm +110 cm

9

0 20 re m mb c ice 56 1 d +1

Acque alte eccezionali nel XX e XXI secolo

6 198 aio bbr 8 cm 1 fe +15

bre 1992 8 dicem42 +1 cm

6 novemb re +144 cm2000

16

nov +14embr 7 c e 20 m 02

History of the extraordinary high tides in Venice.

Infographic published from Wikipedia.

Analysis of color preference by genre.

Carmas, branding book manual.

STAZIONE DI CASTIGLIONE DI PEPOLI

IMBOCCO SUD

CANTIERE DI LAGARO

IMBOCCO SUD

CANTIERE DI VERANO STAZIONE DI VERANO MONTEPIANO CANTAGALLO

Detail of a landscape infographic for R.Zancan (full print size 2x4 meters).

Biennale di Architettura, 2014, padiglione Monditalia.

26 Portfolio

Venice, the Map - Isometric illustrated map Limited artwork sold on Saatchiart.Com

VENEZIA Just let the magic happen.

Useful Information Population Genres

Population Age

Public Transport Map

Most used Sentences

Directions for Pedestrians

Postal Services

Water tranports

Va in cùeo da to mare Magnime ea mona

30%

35-60

20%

60-120

55%

Rats

Seagulls 5%

Magnasborae

Women

Unless your name is Jesus Christ, you cannot reach Venice by walking on the water.

If you are not a millionaire or named like an an important movie star, locals won’t let you in with a big ship cruise without drawing a gun on your head.

We recommend venetian public trasports: cheap indeed for evey pocket.

Ghe/te sboro

Muso da mona

Date cò un legno

Men Tumòr 80%

10%

100%

18-35

0%

10%

Pigeons 15%

60%

05%

2-18

20%

40%

0-2

Men

20%

Women 30%

Chei cani dei to morti

Goldòn Chea putana de to mare

You always know where you come from, but you never know where you are going.

Just let the magic happen.

pointless to ask anyone the direction to the place you’d like to go. with the most important indications.

Forget about using your mobile, there’s no internet in Venice.

Since the foundation of the city, pigeons are still in use as the best way to transmit messages and veneral diseases.

Don’t miss your chance to feed them with grain and get shit on your head.

waterbus, also known as the “Ghost in Venice” for its peculiar punctuality, could let you browse through the smelliest canals for the simple cost of an euro per second.

O estion of Life, the Universe, and Everything", locals will welcome you with love and respect, and sweeteners, sulphuric acid, acetone, red dye no. 2, scumm, axle grease, battery, acid and pepperoni.

POSTERS

28 Portfolio

Portfolio 29

POSTERS

30 Portfolio