Getting Back to Business

Page 18

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Five Things to Do Before Reopening Your Business

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Charles Stiles, Business Evaluation Services Business Evaluation Services was founded by the current President, Charles Stiles. Charles comes from a background in retail; owning several retail gourmet food and gift stores in national malls for over 8 years. Quickly realizing the only way to differentiate his stores and stand out from the competition was to develop a consistent service culture and create a process for measuring the success of the training that was implemented. Through this process in 1996, Business Evaluation Services was founded. Today, BES is an International Mystery Shopper Company with over two decades of experience, serving a variety of industries.

irst and foremost, businesses must follow all CDC guidelines to ensure a safe environment for employees and customers. Once you’ve taken these extra measures and are ready to open, it’s important for brands to think about how to recoup for lost revenue and business during this time. An optimized local SEO and reputation management strategy can give consumers the confidence to visit your business. We know COVID-19 has impacted millions of businesses across the country. It’s been a stressful time for brands trying to protect the health of their employees and customers as well as their brand reputation. We’ve made it easier for your brand to respond to coronavirus related reviews with the following tips.

1. Update Your Listings One of the first and most important steps you should take in the reopening process is to update all of your listings. Failing to take this step can cause customers to think your business is still temporarily closed or has limited hours. Through Google My Business and across every business directory, you can update critical business information such as business hours, contact information, temporary hours, services, and more to keep customers informed. Many directories have released multiple COVID-19 local search features to help businesses keep customers informed with the latest news:

16 Premier Flooring Retailer | Digital 2 2020


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Getting Back to Business

1min
page 41

$$ HIDDEN PROFIT CENTERS How Can You Become an Essential Business? Sell HandiRamps

1min
page 40

$$ HIDDEN PROFIT CENTERS How Cleaning Products Can Be a Hidden Profit Center

3min
pages 36-37

$$ HIDDEN PROFIT CENTERS Developing Retail Relationships that Add Profit to Your Bottom Line

2min
page 35

Proper management of your installation department — RollMaster

6min
pages 94-98

NWFA Launches Online Professional Development Platform

3min
pages 92-93

Credit Card Scam Targets Flooring Dealers

5min
pages 66-69

RFMS — Virtual Estimating and Accounting Services

5min
pages 76-81

Free tools from Measure Square for Flooring Retailers

2min
pages 70-71

The Simple Way to Test Your Concrete Subfloor Moisture Condition

5min
pages 72-75

Building Customer Rapport in the Age of Social Distancing

3min
pages 64-65

Are You Overlooking Hidden Profit Centers?

10min
pages 34-39

Some Projects Stay with You — Newspaper Office and Production Facility Converted to Hospital in Days — Schőnox HPS North America

4min
pages 60-63

Corona Colors, trendy colors : How the pandemic will affect colors in the home

3min
pages 58-59

Karndean Design Flooring 2020

3min
pages 54-57

Sometimes Better is Best: Introducing Engage Inception — Flooring from Metroflor

5min
pages 48-53

New Product Intros from Pentz Commercial an Engineered Floors Brand

2min
pages 42-43

Convenience from the Customer’s Perspective

4min
pages 46-47

Mechanic’s Liens — Little Mistakes, Big Problems

8min
pages 28-33

RFCI Introduces Industry-Wide Standards fro Rigid Core LVT Quality: ASSURED CERTIFIED

3min
pages 24-27

Five Things to Do Before Reopening Your Business

8min
pages 18-21

To sell DIY or not?

3min
pages 22-23

How Effective is Your Safety Program?

3min
pages 12-13

Grants for Workers with Catastrophic Medical Needs

1min
pages 10-11
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