SHOWIN’ OUR STUFF
Sometimes Better is Best
Introducing Engage Inception™: High-Performance SPC Flooring from Metroflor
E
ngage
Inception
SPC
indentations. Beyond improved
expands
Metroflor’s
port-
dent resistance, the premium
folio of flooring solutions in all
attached HDPE (High-Density
categories: glue down; floating
Polyethylene)
platforms such as solid vinyl Clic
ment provides sound absorption,
and Attraxion Magnetic Attach-
reduces transmitted sound and
ment Technology; and multilayer
foot fatigue, and helps conceal
WPC and SPC. For the retailer,
minor
it provides a two-pronged “Bet-
The DropLock 100™ locking sys-
ter/Best” strategy for a multilayer
tem enables fast, easy, glueless
waterproof flooring solution at
drop-and-lock installation and
different price points for a wide
a tight fit. The 100% waterproof
range of applications. Engage Inception is the first SPC product in the world for
foam
subfloor
underlay-
imperfections.
floor is suitable for traditionally wet areas such as bathrooms, laundry rooms, kitchens, and basements.
which Declare Labels have been published, along with Health
Engage Inception is offered in 7" × 48" and 9"× 60" plank
Product Declarations (HPDs). It is an entry-level multilayer
formats and a 12" × 24" tile format with up to a 4.2 mm core,
flooring product ideal for Multifamily, Residential and Com-
coupled with the 1.0 mm HDPE underlayment and wear layers
mercial environments, depending upon the wear layer chosen.
of 6-mil, 8-mil,12-mil, and 20-mil. The robust overall gauge up
Originally designed for the builder market, it provides a low-
to 5.2 mm is thicker than many SPCs on the market.
er-cost alternative to WPC. Stiffer, denser, and heavier than WPC, Engage Inception SPC enables greater resistance to temperature changes and
High Performance, High Style All Engage Inception plank products feature Accent Bevel edge,
In-Register
and
overall embossing. From entry level 6-mil to premium
line
of
20-mil,
Engage Inception offers the widest range SPC flooring options for the widest range of applications from single-family residential to multi-family to commercial available from a single source.❚
46 Premier Flooring Retailer | Digital 2 2020
