SHOWIN’ OUR STUFF
The Beautifully Responsible™ Momentum of Resilient Flooring It’s the winning combination of research, message, media and support to help flooring retailers sell more
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f 2020 was the year of the sudden pandemic, 2021 is the year of the slow and steady recovery. The home improvement fervor that began during lock-down continues even now,
fueling replacement flooring sales–especially for resilient. Resilient flooring has a number of advantages that consumers have become aware of, thanks in part to the Beautifully Responsible™ campaign launched by the Resilient Floor Covering Institute. “Beautifully Responsible is both the name of our new consumer digital campaign and a very apt description of resilient flooring in general,” observed Dean Thompson, president and CEO of RFCI. “Our organization, representing 22 resilient flooring manufacturers in North America, believed the time was right to spread the word.”
What does resilient flooring encompass? A Beautifully Responsible floor made by any of the RFCI member manufacturers (including flexible luxury vinyl tile and planks (LVT/LVP), rigid core luxury vinyl, linoleum, heterogeneous and homogeneous sheet vinyl, rubber, cork, and vinyl composition tile (VCT), must meet very stringent standards for qualification to assure a responsibly made and performing product.
28 Premier Flooring Retailer | TISE Edition 2021
