By Geoffrey Colon
FLOOR ED
What Do Consumers Want To See On A Company Website?
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Charles Stiles, Business Evaluation Services Business Evaluation Services was founded by the current President, Charles Stiles. Charles comes from a background in retail; owning several retail gourmet food and gift stores in national malls for over 8 years. Quickly realizing the only way to differentiate his stores and stand out from the competition was to develop a consistent service culture and create a process for measuring the success of the training that was implemented. Through this process in 1996, Business Evaluation Services was founded. Today, BES is an International Mystery Shopper Company with over two decades of experience, serving a variety of industries.
or many businesses, a website is undeniably critical for reaching new audiences — and is often the first impression someone will have of your brand. But having a website alone isn’t enough to reach and convert new customers. It’s equally vital that your website is well-designed, or you risk losing valuable leads. Website design plays a huge role for a few reasons: First, web design can impact your website’s ability to rank on search engines for keywords related to your products or services. Additionally, web design can influence whether a user stays on your site once they find it. And, lastly, web design will ultimately impact how many leads and prospects you’re able to convert into customers. Good website design always begins with the question, “What is the main action we want someone to take when they visit our site?” However, “good” website design can seem vague — what exactly do marketers mean when they say, “That’s an impressive website design”? To uncover key design features you’ll want to include in your website in 2021, and beyond, we asked 285 people around the U.S. which elements they feel are most important for a company website. On the nxt page are their responses.
Which element do you feel is most important for a business to have on its website? 62%
26%
10% Newsletter Sign-up
56 Premier Flooring Retailer | TISE Edition 2021
19% A Blog
27%
28%
30%
31%
20%
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