2018 PRINT MEDIA KIT
ABOUT US
Marhaba fil Bahrain, a promising publication that is reaching global readership in its third year. Considered a great connection between East and West, catering to travellers as diverse as locals, Middle Easterners and expatriates from further afield. It is based in the Kingdom of Bahrain, which is considered a gateway to the GCC (Gulf Cooperation Council) by land, air and sea. The traditional content is presented via a dynamic page design, perfectly representing a multicultural readership. Highly visual presentations are carefully created by passionate contributors who are enchanted by their island home. Marhaba fil Bahrain’s quarterly issues feature diverse content where you can find unique information about Bahrain – its people, culture and island living. Highlights include reviews and interviews with carefully shortlisted hotels, restaurants, spas and destinations. Focus is inbound travel and tourism, with recommendations on outbound destinations.
Issue 1
Issue 2
Issue 3
Issue 4
Issue 5
Issue 6
Issue 7
Issue 8
VITAL INFO
Marhaba fil Bahrain is an official travel and tourism guide for Bahrain, mainly focusing on dynamic and frequent inbound travellers to the island – keeping copies in Gulf Air Lounges at London Heathrow, Dubai and Bahrain. Business Travellers commuting via Gulf Air Business Class. Frequent Travellers – our average readers visit Bahrain three weekends in a month and stay in hotels or “apartels” (hotel-apartments) Business Travellers – between 50-60% of our readers go on four business trips a year Food Geek – between 60-70% of our readers spend twice a month on fine dining Leisure Shopper – between 35-55% of our readers go shopping every quarter
FIGURE FACTS
15,000 copies distributed quarterly 4,000++ copies on Gulf Air outbound flights, offered as additional reading publication in Business Class. Gulf Air flies to 43 cities with ± 60 departures per day. Readerships’ collective average result between 185,000 – 320,000 per quarter.
READERS DEMOGRAPHIC Age 44% 22-35 years old 31% 36-45 years old Gender 45% Male 55% Female Nationalities 26% Bahraini 14% Indian 34% Eastern & Western Expats 22% Arab Expats Average readership lifestyle 41% of our readers travel in Business Class 22% of our readers stay in 5-star hotels 17% of our readers enjoy casual and fine dining 14% of our readers enjoy health and wellness 6% of our readers are car enthusiasts
DISTRIBUTION POINTS
2,000 VIP mailing list Embassies outside Bahrain Additional reading material in Gulf Air Business Class on all flights departing from Bahrain Gulf Air Lounge in Heathrow, Dubai & Bahrain Bahrain Dilmun Lounge 4-star hotel lobby, outlets and business centre 5-star hotel lobby, outlets and business centre Restaurants and coffee shops Spas, salons and health centres Car showrooms Clinic and hospitals
EDITORIAL CALENDAR
Q1 Feb | March | April
Q2 May | June | July
Q3 August | September | October
Q4 November | December | January
Leisure – Love is in the air Gastronomy – Farm to table / Eat local Sports – F1, Strongest Man Outbound – Scotland Festivity – Ramadan / Eid Gastronomy – Local food, dates Leisure – Cars, water activities Outbound – Japan | M.E. or regional spots (Eid & summer destinations – Oman, Ras Al Khaimah, Egypt) Leisure – Staycation, Island hopping Gastronomy – Summer food Festivity – Summer festival Outbound – Iceland | summer getaway
Festivities – National Day, Christmas, New Year Gastronomy – Chef special Leisure – Fashion, cruise Outbound – Russia | Winter Wonderland
RATE CARD Position Acronym
Classification
Back Cover Inside Back Cover
BC
Prime Page
5,500
14,600
IBC
Prime Page
3,600
9,550
Inside front cover
IFC
Prime Page
3,800
10,100
Opp IFC
Prime Page
3,500
9,300
DPS
Prime S pecial Position Placement
4,900
13,000
Pages 2-3/ 4-5/6 -7
Prime Location
3,200
8,500
OC
Special position
1,800
5,000
DPS
Prime Location Regular page
1,600 2,100
4,300 5,600
Inside page
IP
Regular page
1,200
3,200
Half Page
HP
Regular page
700
1,900
Listing Page
LP
Regular page
400
900
Page name
Opposite inside front page Continuous IFC & OIFC Double Page Spread Double page spread Opposite Conten t page, Publisher & Editorial page Prime Pages 5-10 Double Page Spread
Cost in BD Cost in USD
Note: Special position like DPS cover fold, special paper inside page, Advertorial and Brand Placement – is available upon request Special offer, agency rate and long term booking is available upon request. Size and Specification: Spread Page 400 mm width x 260 mm height 3 mm bleed on all sides 300 dpi Full Page 200 mm width 260 mm height 3 mm bleed on all side 300 dpi Half Page 192 mm width x 123 mm height 3 mm bleed on all sides 300 dpi
Quarter Page 92 mm width x 123 mm height 3 mm bleed on all side 300 dpi
BRAND PLACEMENT
A signature page is a full page where one image is highlighted representing the outlet or company with short information (word count between 50 to 70 words including name of outlet or company, location, contact number + website or email) Photo-shoot is required. The unused images will all be handed back to client and will be used in MfB social medial posts.
ADVERTORIAL
2-5 pages review or advertorial placement to highlight special offers, services and amenities of the property, outlet or organisation. On your agreed pages you will have the option of photos or advertorial, or a combination of both.
Tel. No. +973 1774 2011 | Fax No. +973 1774 2044 Email: editoratlarge@marhaba-mpr.com sales@marhaba-mpr.com www.marhaba-mpr.com P.O. Box 10801 Manama, Kingdom of Bahrain