#chloéISME SS19 PRESS RELEASE
Chloé Inc.
# CHLOEISME
With much anticipation Chloé presents a launch of an online campaign to celebrate the #chloéGIRL.
This is due to launch on the official website and Instagram this Spring. The online campaign will be an addition to Chloé’s Spring Summer 2018 ready to wear collection.
The campaign is inspired by ‘The real women in Chloé’s world’. It aims to exhibit the distinctive and vivid personalities of each #chloéGIRL in their natural environment.
When wearing Chloé, the #chloéGIRLS will still be able to demonstrate her abstract personality and who they truly are behind the scenes.
The collection exhibits Chloé’s wild side which can relate to the #chloéGIRLS personality.
Chloé distributed hero prints and embellishments such as snake print, hard metal buckles laced pointed boots; with an addition of broderie anglaise cut out detailing on tonal coloured garments for an angelic look throughout its SW18 collection. Its embellishment detailing made Chloé appear feral and strong which adds to their natural and raw reputation. Chloé also used trendy techniques such as contrast stitching within their denim which gave a contemporary presence.
#chloéGIRLS portrayal of sisterhood and womanhood creates a sense of community within the brand which is what lead to this online campaign. The campaign has been named #chloéISME and its an extension of the previous #chloéGIRLS campaign which makes Chloé fans apart of a sisterhood.
Influencers and fans will be able to join this sisterhood community by using the hashtag ‘#chloéISME’ on Instagram under their images on the day of the launch.
Whilst wearing Chloé the sisterhood should express how they style Chloé in the own different ways to demonstrate their individual personas.
FOR FURTHER PRESS INFORMATION: Maria Joao Campos Monteiro, Branding and Communications: Mariajoaomontez81@gmail.com / 07846053402 10 East 52nd Street - New York, New York City – 10022 - https://www.chloe.com/gb