MARIA MAITRET INDUSTRIAL DESIGN
"Enlightening your business through design process"
i
ABOUT ME
I am a Mexican industrial designer , interested in understanding the world through design and its possibilities. I enjoy learning from different life experiences specially from the relationship with other cultures. This has led me to travel learning English , French and to understand Italian. I'm passionate about yoga, which in hand whith design, has allowed me to analyze my environment from many different perspectives. Throughout my projects I have learned to know and understand my weaknesses and skills. Among these I decided to choose those that best describe my work to be represented in a diagram , which integrates all of these explaining the way I work. I'm a practitioner of the design thinking process and an a believer that storytelling its a support for design and a must for a great user experience.
* In the first page of each of the projects i point out the skills from the diagram that were developed or put in to practice during it.
SKILLS
interactive diagram
I enjoy analazing problems and creating solutions based on knowledge of DESIGN. I seek solutions to real problems that are analyzed from different perspectives.
INVENTIVE
PROMOTER
I intend to make sure that projects are developed in time. I like being a factor of change and inspire my team mates and to inspire with my work. I don't give up easily in times of difficulty.
FLEXIBLE When I work on a project, I enjoy using and sharing my experience, as well as to create learning from a project. Ease to adapt to any circumstance. Ease to make resources last or obtain resources.
I enjoy searching for information , I go beyond the knowledge I already have to find new information or different solutions. Put great attention to detail and to what happens around me. Eager to understand my surroundings.
CURIOUS
PROJECTS
LOTUS DIAGRAM
The Lotus diagram, is a representation using the symbol of the lotus flower that intends to ilustrate my process of growth as a designer. The lotus is a flower that is born in the swamps and seeks the light. This meaning, is the reason why I chose to represent my designs through it, with the help of design I attempt to bring light to certain problem or need, i.e. to generate solutions for them. It also symbolizes an integration of projects in which I have participated that are representative of my profile as a designer. The order of the projects is a sequence of how I worked and put into practice various methodologies of design.
PATOLITLAN
PATOLITLAN
VILLA ATL 路 DESIGN Process
EMPHATIZE
INVESTIGATION / APPROACH TO THE CHILDREN OF "VILLA ATL"
Understand how and with whom children play
DEFINE
DEFINITION: Playground made with just recycle/reused materials to encourage teamwork, formal education , imagination and integration to nature.
PROTOTYPE
TEST
TO CONSIDER:
GOAL:
- Difference of age -Lasting -Intuitive -Sustainable -Easy repair
Generate culture and sustainable education through the affordances of the playground and games.
PROJECT: Games created with reused materials, divided by learning themes : music and adventure. All with a sustainable approach
PATOLITLAN VILLA ATL
University project, the goal was to develop a playground in conjunction with the "Villa Atl" park in Puebla, Mexico . Its creation was based on the methodologies : USER CENTER DESIGN + DESIGN THINKING This project also participated in the design competition , QUORUM award in Mexico .
"Design as a catalyst of social resources"
Ezio Manzini
For the design there was conducted a primary research to understand the implications of a non-formal education park. A secondary research to understand the behavior of children in a playground . These ones led to the creation of educational modules based on two thematics: Adventure and music that seek to promote non formal education.
Patolitlan project is based on creating various game modules that are integrated and also to integrate people to nature. Made from reused materials and stimulate creativity of children as they create a different perception of the game by your imagination.
PATOLITLAN VILLA ATL
MUSIC The music brings people together . That's why this module allows children to integrate , build a team, self-learning through different ways of communicating and experience . Made with PET bottles, jugs , PVC and fabrics. The games of this module are : Tekomatl (meaning: drum in nรกhutl ) Toskitl (meaning vocals) and Piloa (meaning maracas)
ADVENTURE It was manufactured with tires, chamber rims, sailcloth, steel cables and rivets. Promotes nonformal education through teamwork , stimulates creativity and encourages users to coexist them. Games of this module are : Papalani (means swing) Anna (create a creative modular game).
BRANDING/LOGO Villa Atl is a park that instills contact with nature through certain values: integration, respect , creativity , trust and integrity with our environment. The brand of the project is based on the meaning of the word : Patolitlan which is taken from the word patolli for its Aztec meaning of " team play "
Following the meaning of the name we chose to generate a code of names for each module and the games that are part of the two of them. Also a logo that represents the integration of these with the colors that are assigned to the project : yellow, blue and red. The logo is based on the form of a ​​kite made by letter P, with movement and turned showing the three colors mentioned above.
DINa
PROJECT DINA
ASER · DESIGN PROCEss
EMPHATIZE
SITUATION /APPROACH TO AUTISM AND "ASER" SCHOOL School for autistic children with poor facilities , poor development and equipment for therapy.
DEFINE
PROTOTYPE
TO CONSIDER:
SOLUTIONS:
- Specific materials , adapted to treatment for autism , furniture design and instruments - Few resources. -Transform general area of therapy.
-Creating mooring system. -Creating DINA (Integrated Design For Autistic Childrem) -Furniture design.
TEST
PROJECT: Modular furniture , building materials sensory and motor therapy support. VISUAL AND ERGONOMIC DIVISION OF THE AREA
DINA ASER School Integrated design for autistic children is born as a college design projec at ITESM Campus Puebla ; in collaboration with the school for autistic children "ASER " to improve their facilities . The aim of DINA is to create a healthier environment for the autistic children study.
“We are at a critical point where rapid change is forcing us to look not just to new ways of solving problems but to new problems to solve.�
Tim Brown
The objective of the project was to Improved the first floor working area of the ASER school, based on an integrated design , linking the various areas of therapy. Create an organized and clean space, through multifunctional furniture . Based on ethnographic research with autistic children and documentary research on autism, and proposing different solutions.
DINA ASER School
SOLUTION
We conducted primary study on the ASER school to learn more about the subject of both autism and the autism needs. Secondary research was also necessary to better understand autisic children and therapies they need. This led us to divide the school in THERAPY ZONES and each one of them represents different activities for the children and their treatment: sensory, motor, sequential, among others.
SOLUTION Four areas in one space. Sensory therapy, Exterior-playground space, Relax space y Recepction Office. The unification, modularity and multifunctionality are traits that stand out in each area as they are mainly thought to optimize small school space; integrating itself to function harmoniously . We decided to use hygienic , safe and easy maintenance materials.
Jui 路 jui
Jui · jui
ECO-PACKAGING · DESIGN PROCESS
INVESTIGATE
DEFINE
SUBJECT / PROBLEM
SITUATION
Excess of trash on the beaches and main streets of Barcelona, Spain Problem to attack : FRUIT PACKAGING FOR TOURIST
-Research of the situation at the beaches of Barcelona. - Understanding impact between plastic packaging vs paperboard packaging.
PROTOTYPE
IDEAS / SOLUTIONS: -Ideation of a different system of selling sliced fruit to take on beaches, aimed at tourists. -Changing the concept of the actual way of eating this fruit. -Creating a packaging whith less impact.
TEST
PROJECT:
Branding of JUI JUI. Sale system of beach carts with chopped fruit skewers that can be customized to suit what the client likes. Eliminates the need for plastic bottles and fruit waste on beach and streets.
Jui · jui packaging
It is a project of eco-packaging and brand image from a sustainable approach. Made in Barcelona, Spain at the post-grade on structural Packaging of Elisava Design School. It was based on a real problem of pollution in the city. Which was addressed from different perspectives of design and methodologies of environmental impact .
“Quality is always sustainable”
Thomas Sandell
IDEATION The solution was based on the Primary reseach that was principally ethnograpic study and observation; and also secondary sources to understand the impact of materials. Various packaging proposals were devised, prototyped and tested. Leading to the packaging proposal based on origami, made in one piece, consisting of tabs and folds in a piece of cardboard.
Jui · jui PACKAGING
PROBLEM
We sought to resolve the problem of waste generated in the fruit stands located in the principal boulevards and beaches of Barcelona. In order to do it we decided to focus on a specific user: tourist. The re s earch was conducted in both the impact genera t ed by the above material and the proposed new design in cartboard, reaching a solution with less i m pact not only because by the change of the ma terial but also by changing consumer habits.
Jui 路 jui packaging
SOLUTION
The so l ution created was based on a package that causes less environmental impact and cause less food waste and creates a new habit in consumers. As a result of the research which reflected that much of the fruit rather than be consumed was wasted. The solution is a system of selling customizable frozen fruit s kewers. Which can be made of the amount of fruit you really want to eat and they you can also add toppin g s. The packaging is based on a base for the skewer to support it at the time of consumption and easy to use because it is assembled from a single piece of cardboard .
Mexican responsibility system
MEXICAN RESPONSIBILITY SYSTEM citex + itesm 路 Design Process
EMPHATIZE
DEFINE
SITUATION /APPROACH
TO ACHIEVE:
Meet benefits of certifications MADE IN GREEN, for Mexican textiles.
A system to support the implementation of certifications , giving accessibility to the community ( LOHAS ) , encouraging interest in products made with environmentally friendly textiles .
Meet the needs of employers of textile enterprises and the customers.
PROTOTYPE
GOAL: Promote a community that requires the use of certified textile manufacturing. Also Improve quality and recognition of Mexican raw cotton and materials worldwide.
TEST
IDEA: System called" Textiles Mexicanos", with two divisions or sub-categories : "Entremado social " (SOCIAL FRAMEWORK) and and "Tejiendo en Verde" (WEAVING IN GREEN)
MEXICAN RESPONSIBILITY SYSTEM citex + itesm
Strategic design project developed for CITEX (textile Council of Puebla ), with the aim of making visible the importance of certifications for both businessman and clients . Primary and secondary research was conducted; continuing the process with the methodology "Design thinking" and strategies were generated for different timestamps with information found .
“Great design is a great is impresive and expresive.�
Onur M. Cobanli
GOAL Achieve that people focused on a sustainable life style (LOHAS) have access to certified products, promoting the culture MADE IN GREEN to help improve sales and consumption of certified fabrics. Also accomplish the entrepreneurs confidence on the use of certification. Oeko - tex MADE IN GREEN.
MEXICAN RESPONSIBILITY SYSTEM citex + itesm
SOLUTION
The system "Mexican Responsability" is created and consists of three subsystems: PATTERN OF ORIGIN 路 System created in order to disclose to customers the origin, process and all the information of the textile product purchased and the people who helped in its production. The purpose is to inspire through storytelling to a greener process for textiles and encourage certifications .
WEAVING GREEN 路 This concept is basic to the system, as it consist in teaching people towards a more ecologically oriented culture, to seek for more clean and green solutions and invite people to buy national and certified products . SOCIAL FRAMEWORK 路 Is the part of the system that tries to create a network and community for the use of non-polluting and national products . It connects all people who share the same ideals.
MEXICAN RESPONSIBILITY SYSTEM citex + itesm
SALES ON DEMAND
sales on demand profética · Design Process
INVESTIGATE
SITUATION Bookstore "Profética", seeks to upgrade: variety of titles , improve space , cost reduction. They have enterest in POD system
DEFINE
NEEDS: 1. Know the feasibility of implementing the POD system in the library. 2. Alternative solutions to the POD system , sales system on demand . 3. Understanding behavior of readers.
PROTOTYPE
TEST
IDEA: SOLUTION: System "SALES ON DEMAND" Three concepts are Created : -Profiles based on the union of three - Reading Spots concepts : -Mapping Profiles that unify the reading These include a new " Sales on demand" community and anticipate system that seeks to improve sales on the demand, reading Spots and library PROFETICA . Mapping of trends.
sales on demand profĂŠtica
Strategic design project developed for the library "Profetica", the goal was to implement a system that allowed the owner of the library to reduce storage costs and sales volume in terms of book titles. Meet the feasibility of l Print On Demand (POD) system and based on this strategy to implement it in short or long term.
"A designer is a planner with an aesthetic sense".
Bruno Munari
GOAL Create a business model that allows the reader access to a system based on their consumption habits and reading system showing quality, product expansion and reduction of space and costs in library "ProfĂŠtica" .
sales on demand profĂŠtica
Espacios (Spots profética)· Este concepto, busca generar una mejor conección con los lectores, para darles a conocer el concepto de profetica. Atraer nuevos lectores demostrando una pequeña prueba de la experiencia que se vive en la sucursal principal de profética. Mapeo · Concepto que busca por medio de los perfiles generar contacto entre lectores para proporcionar un feedback de lecturas realizadas, cambiar concepto de compra a través de "drive-true" de libros y distintas formas de pago.
TRES CONCEPTOS UN SISTEMA ·Perfiles Consta de la creación de una comunidad de lectores que pueda intercambiar información entre lectores, ayude a anticipar la demanda de libros y cree beneficios tanto para el lector como profética. Maneja creación de perfiles en página profética, puntos (hojas profética) que generan beneficios en librería y cafetería, asi´como lograr un feedback más directo de lectores a profética.
SOLUTION
WORK- PROJECT INTERESTs
I'm a very sociable person, that's why my team work experience has always been great. I think multidisciplinary teams can achieve great results, but it also demands the respect of one and other of the team members. I've great interest in usign design as a tool to make strategic solutions. Seeking the solution of problems from another perspective. Wich i can complement with my knowledge in user center design, user experiences, graphics, branding or even packaging. I will love to be part of a company with this beliefs, one that encourages people to make use of their habilities and inspires them to go further.
OTHER SKILLS
GrAPHIC
cad AND 3dMODEL
Photoshop INDESIGN IlLustrator Lightroom
RHINO SOLIDEDGE CREO 3dsmax Keyshot AUTOCAD
LANGUAGES
Merchandising Marketing Packaging
ENGLISH
ToefL : 610
FRENCH
B2 - c1
Branding
ITALIAN
a1
CONTACT
MarĂa Elena Maitret DiseĂąo industrial
+52 (222) 279 67 17 +52 (1) 222239 48 28
@mariamaitret @mariamaitret mariamdc90@gmail.com mariaelenamaitret/docs/portafolio https://mx.linkedin.com/pub/maria-maitret/b6/799/568