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All For Color™
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Table of Contents All For Color Spring 2012 Trend Research Final Prints Product Development Branding Catalog Marketing Website
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All For Color Goals To rename and rebrand our existing Room It Up brand to better coincide with the direction and future of the company. To establish new marketing and branding standards to be used throughout the Spring 2012 season. To create new prints and products that reflect the direction of the company. To create the catalog, marketing pieces, and web imagery for the launch of the new name in January 2012.
Roles Researched color and print trends for the Spring 2012 season. Collaborated with creative team to finalize all spring prints and products. Scaled and repeated artwork for factories for the majority of the AFC line. Created hang tags and all subsequent marketing and branding pieces with new AFC logo. Produced technical packages for many new and existing items to pass to factories. Corresponded with factories to ensure and maintain a smooth production schedule. Handled approvals for strike-offs, lab dips, marketing pieces, labels, and all other pertinent items for the Spring 2012 collection.
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All For Color Trend Research
All For Color Spring 2012 Researched the market for emerging color and print trends. Gathered trend and color reports from online trend services, combed magazines, shopped local businesses, and reviewed trend samples from London. With the unbelievable success of the Missoni for Target line we felt we needed to introduce a chevron print of our own. Of course we used vibrant colors to brighten it up. We also introduced a large scale floral, a small ditsy floral, a classic daisy print, and a simple pink and orange dot print.
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All For Color Final Prints
Cotton Blossom Although we changed our name we did not want to stray from our established look. We had great success in the past with oversized florals. We felt this floral was the right mix of sophistication and fun with it’s neutrals and pops of bright color.
*Note: I did not create this print. I assisted in finalizing color and preparing print for factories. All For Color™
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All For Color Final Prints
Garden Party Wished to create a ditsy floral that showcased color in an interesting way. We created sections of flowers that were all the same color so when viewed from far away it looks like shapes of colors. We used mostly subdued colors and accented it with black centers for each flower.
*Note: I did not create this print. I assisted in finalizing color and preparing print for factories. All For Color™
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All For Color Final Prints
Classic Daisy Created a simple daisy print with a bright blue ground and pops of other bright colors. Varied the size of the flowers to add interest.
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All For Color Final Prints
Chevron Created a chevron print with bold colors and warm neutrals. The print is the best selling so far this season and has been chosen as one of the prints that will continue on to the Fall 2012 season.
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All For Color Final Prints
Sorbet Spots Introduced a simple three color dot to complement all the Spring 2012 prints.
*Note: I did not create this print. I assisted in finalizing color and preparing print for factories. All For Color™
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All For Color Product Development Smartphone ID Wristlet Product Development RIU SMART PHONE ID WRISTLET 8.9.11
Smartphone ID Wristlet 3” x 4.5” x .75”
3 credit card slots
1/2” wide wristlet with metal clip ( wristlet is 5 “ long)
Expanded our tech items by adding a new smartphone ID wristlet. This item is compatible with iPhone® 4/4s and 3g/3gs.
FLAP IS ROUNDED
4.5”
3” .75”
pin snap closure
BACK PANEL will have ID window same size as ID case ID window.
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All For Color Product Development Small Cooler Product Development Insulated interior same as large cooler. Interior lining must not have any seams. Must have hidden inside zipper for monogramming same as large cooler,.
webbed strap is same total lenght as large cooler
Small Cooler
PRINTED 420D
SOLID 210D WEBBING piping
Developed a small cooler that holds a 6 pack of canned beverages. Included an interior zipper for easy embroidery access.
ZIPPER
7”
10” 6”
small cooler 001
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ASE
All For Color Hang Tag Artwork BACK
FRONT 8
TCAD6217
52112 02105
Distributed by: Prime Source Accessories, Inc Stuart, FL 34997 Made in China RN#110938 20110134.12/11.ZAG24
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allforcolor.com
Hang Tag Artwork
INTERIOR Estuche para E-reader Para el uso con el Kindle de teclado 100% poliéster Hecho en China Étui à E-Reader Pour une utilisation avec Kindle clavier 100% polyester Fabriqué en Chine Capa para E-Reader Para uso com o Kindle teclado 100% poliéster Feito na China
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E-READER CASE Compatible with Kindle Keyboard. Features elastic corners for a snug fit.
Created new hang tag artwork using new AFC logo. Condensed all information into one hang tag instead of having a separate marketing and barcode hang tag which was done previously.
Dimensions: 5.5” x 7.75” x .375” 13.9cm x 19.9cm x .95cm 100% Polyester
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All For Color Final Products
Spring 2012 The final product assortment was larger than ever before. We offered new apparel items and expanded our resort and tech collections. To view the entire collection go to http://issuu.com/mariannehumburg/ docs/afcsp_12_catalog
Chevron Beach Tote Sorbet Spots Tunic
Cotton Blossom Flat Iron Case
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Classic Daisy Flip Flops
Garden Party Party Cooler
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All For Color Spring 2012 Catalog
Spring 2012 Created the Spring 2012 catalog with new imagery from Spring 2012 photoshoot. Worked with photographer and creative director on selection of images. Collaborated with creative director on direction of catalog and layout. Laid out entire Spring 2012 catalog and used look of catalog throughout the Spring 2012 season in other marketing pieces.
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All For Color Spring 2012 Catalog
Here is a sampling of the first 8 pages. To view the entire catalog go to http://issuu.com/mariannehumburg/ docs/afcsp_12_catalog
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All For Color Marketing
FRONT 5” x 7” RED LINE = DIE LINE DO NOT PRINT
BACK 5” x 7” RED LINE = DIE LINE DO NOT PRINT
you’re
is now
INVITED!
please
join us as we debut our All For Color™ Spring 2012 Collection.
corporate booths SURF Expo Boutique Section Booth #1666 New York International Gift Fair Booth #7407 MAGIC Las Vegas Booth Location TBD
showrooms new! Atlanta Gift - Appelman Schauben
AmericasMart Bdlg 2, 18th Flr, #1830 (404) 521-0840
new! Dallas Gift - Portico Collection
Dallas World Trade Center 5th Flr, #576 (214) 757-9055 Los Angeles Gift - Sales Producers LA Mart #451 (800) 346-9613
new! Gift Street
1241 SE Indian St. Suite 108 Stuart, FL 34997
Spring 2012 Email Blast and Postcard Created email blasts, tradeshow ads, post cards and other marketing pieces throughout the Spring 2012 season. Fulfilled all marketing requests from superiors in timely manner and met all deadlines. Helped promote our new name through many outlets.
Minneapolis Gift Mart #248 (952) 945-070
new! Bunches Inc
Pacific Market Center #474 (206) 768-0549
allforcolor.com | 800.240.3222
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Chicago Gift - Daniel Richards Inc. Chicago Merchandise Mart #13-512 (404) 589-8200
allforcolor.com | 800.240.3222
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All For Color Website
Website Imagery Created all web imagery for new website. Collaborated with management and creative director on how each image needed to be set up for best viewing. This image is one of 5 rotating images on the home screen. The website launched January 2012.
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All For Color Website
Website Imagery This image is one of 5 rotating images on the home screen.
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All For Color Website
Website Imagery This image is one of 5 rotating images on the home screen.
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All For Color Website
Website Imagery This image is one of 5 rotating images on the home screen.
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All For Color Website
Website Imagery This image is one of 5 rotating images on the home screen.
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All For Color Website
Website Imagery Created images for the website telling a bit about our new prints and using our in studio images.
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All For Color Website
Website Imagery Remaining website print images.
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All For Color Website
Website Imagery Created numerous small images to be used throughout the website.
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