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Marketing and Branding
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Table of Contents RIU Holiday 2011 Catalog Email Blasts Website Images
RIU Back to School 2011 Catalog Email Blasts Website Images Tradeshow Ads
RIU Spring 2011 Rebranding Catalog Email Blasts Website Images Tradeshow Ads
RIU Holiday 2010 Catalog Email Blasts Website Images
RIU Back to School 2010 Catalog Email Blasts Website Images
Marketing and Branding
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RIU Holiday 2011 Goals To work with images from Holiday 2011 photoshoot and create new catalog, email blasts, and web imagery. To create cohesive holiday campaign using new images, colors, and other graphics.
Roles Created full holiday catalog with all new and existing items. Integrated new photography images into existing photography. Collaborated with creative director and head of sales to ensure all important items for the holiday season were featured clearly in new catalog. Created email blasts, web images, and other graphics to complement the holiday campaign.
Marketing and Branding
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RIU Holiday 2011 Holiday 2011 Catalog
Created Holiday 2011 catalog with new imagery from Holiday 2011 photoshoot. Worked with photographer and creative director on selection of images. Collaborated with creative director on direction of catalog and layout. Laid out entire Holiday 2011 catalog and used look of catalog throughout the Holiday 2011 season in other marketing pieces.
Marketing and Branding
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RIU Holiday 2011 Holiday 2011 Catalog
Here is a sampling of the first 8 pages. To view the entire catalog go to http://issuu.com/mariannehumburg/ docs/riuholiday_11catalog
Marketing and Branding
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RIU Holiday 2011 Holiday 2011 Email Blasts
Created email blasts promoting our holiday items to both wholesale and consumer customers.
Marketing and Branding
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RIU Holiday 2011 Holiday 2011 Email Blasts
Created email blasts promoting our holiday items to both wholesale and consumer customers.
Marketing and Branding
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RIU Holiday 2011 Holiday 2011 Website Images
Created website images promoting our holiday items for both our wholesale and consumer websites.
Marketing and Branding
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RIU Back to School 2011 Goals To work with images from Back to School 2011 photoshoot and create new catalog, email blasts, website imagery, and tradeshow ads. To create cohesive campaign using new images, colors, and other graphics.
Roles Created full back to school catalog with all new and existing items. Integrated new photography images into existing photography. Collaborated with creative director and head of sales to ensure all important items for the back to school season were featured clearly in new catalog. Created email blasts, website images, tradeshow ads, and other graphics to complement the back to school campaign.
Marketing and Branding
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RIU Back to School 2011 Back to School 2011 Catalog
Created Back to School 2011 catalog with new imagery from Back to School 2011 photoshoot. Worked with photographer and creative director on selection of images. Collaborated with creative director on direction of catalog and layout. Laid out entire Back to School 2011 catalog and used look of catalog throughout the Back to School 2011 season in other marketing pieces.
Marketing and Branding
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RIU Back to School 2011 Back to School 2011 Catalog
Here is a sampling of the first 8 pages. To view the entire catalog go to http://issuu.com/mariannehumburg/ docs/riubts_11catalog
Marketing and Branding
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RIU Back to School 2011 Back to School 2011 Email Blasts
Created email blasts promoting our back to school items to both wholesale and consumer customers.
Marketing and Branding
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RIU Back to School 2011 Back to School 2011 Website Images
Created website images promoting our back to school items for both our wholesale and consumer websites.
Marketing and Branding
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RIU Back to School 2011 Back to School 2011 Website Images
Created website images promoting our back to school items for both our wholesale and consumer websites.
Marketing and Branding
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RIU Back to School 2011 Back to School 2011 Tradeshow Ad LUNCH TOTES 2 DESIGNS - 8 NEW PRINTS!
BACK TO SCHOOL SHIPPING NOW! Created an ad for the Atlanta Gift Mart magazine featuring the back to school items and promoting our holiday gift selections.
wholesale.roomitup.com
BOOK TOTES BINDERS! MUST HAVE BAGS! CROSSBODY
+
INTRODUCING NEW HOLIDAY GIFT TABLE PROGRAM!
IN (800) 240-3222 or (772) 219-7584 BACKPACKS EVERY PRINT! Atlanta 3 5-1700 NY Gift #1314 MAGIC JR71910 Showrooms: Atlanta | Dallas | Chicago | Los Angeles | Minneapolis | Seattle
Marketing and Branding
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RIU Spring 2011 Goals To create new logo and subsequent marketing pieces for Room It Up. To work with images from Spring 2011 photoshoot and create new catalog, email blasts, website images, and tradeshow ads. To create cohesive campaign using new images, colors, and other graphics.
Roles Created new logo for Room It Up. Created full spring catalog with all new and existing items. Collaborated with creative director and head of sales to ensure all important items for the spring season were featured clearly in new catalog. Created email blasts, website images, tradeshow ads, and other graphics to complement the spring campaign.
Marketing and Branding
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RIU Spring 2011 Spring 2011 Revised Logo and Branding Options
BEACH TOWEL SET
Was given the challenge of revising our logo and all branding. Created multiple new branding and logo options for Spring 2011. Was directed to create something that would appeal to a tween demographic as well as the collegiate world. Worked with creative team and CEO to determine which option to move forward with.
Room It Up personalize your space
Marketing and Branding
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RIU Spring 2011 Spring 2011 Revised Logo and Branding Final Option
Moved forward with this option because it appealed to a large audience and looked fresh when applied to our product. The new logo was well received and was used until the company changed the brand name in Spring 2012 to All For Color.
Dimensions: 17.5” x 11” x 3.5” 44.5cm x 27.9cm x 8.9cm Top: Plastic Pillow Base: Polystyrene Beads
LAP DESK
Great for iPad ®, laptops and studying. Patent Pending
Marketing and Branding
roomitup.com Distributed By: Primes Source Accessories Inc. Stuart, FL 34997 Made in China RN#110938 20100179.10/10.R2PAP
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RIU Spring 2011
Created Spring 2011 catalog with new imagery from Spring 2011 photoshoot. Worked with photographer and creative director on selection of images. Collaborated with creative director on direction of catalog and layout. Laid out entire Spring 2011 catalog and used look of catalog throughout the Spring 2011 season in other marketing pieces.
Marketing and Branding
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RIU Spring 2011 Spring 2011 Catalog
Here is a sampling of the first 8 pages. To view the entire catalog go to http://issuu.com/mariannehumburg/ docs/riuspring_11catalog
Marketing and Branding
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RIU Spring 2011 Spring 2011 Email Blasts
Created email blasts promoting our spring items to both wholesale and consumer customers.
Marketing and Branding
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RIU Spring 2011 Spring 2011 Website Images
Created website images promoting our spring items for both our wholesale and consumer websites.
Marketing and Branding
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RIU Spring 2011 Spring 2011 Website Images
Created website images promoting our spring items for both our wholesale and consumer websites.
Marketing and Branding
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RIU Spring 2011 Spring 2011 Tradeshow Ad
Created an ad for the Atlanta Gift Mart magazine featuring the spring items.
Marketing and Branding
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RIU Holiday 2010 Goals To work with images from Holiday 2010 photoshoot and create new catalog, email blasts, and website images. To create cohesive campaign using new images, colors, and other graphics.
Roles Created full holiday catalog with all new and existing items. Collaborated with creative director and head of sales to ensure all important items for the holiday season were featured clearly in new catalog. Created email blasts, website images, and other graphics to complement the holiday campaign.
Marketing and Branding
24
RIU Holiday 2010 Holiday 2010 Catalog
Created Holiday 2010 catalog with new imagery from Holiday 2010 photoshoot. Worked with photographer and creative director on selection of images. Collaborated with creative director on direction of catalog and layout. Laid out entire Holiday 2011 catalog and used look of catalog throughout the Holiday 2010 season in other marketing pieces.
Marketing and Branding
25
RIU Holiday 2010 Holiday 2010 Catalog
Here is a sampling of the first 8 pages. To view the entire catalog go to http://issuu.com/mariannehumburg/ docs/rirholidaycatalog2010
Marketing and Branding
26
RIU Holiday 2010 Holiday 2010 Email Blasts
Created email blasts promoting our holiday items to both wholesale and consumer customers.
Marketing and Branding
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RIU Holiday 2010 Holiday 2010 Website Images
Created website images promoting our spring items for both our wholesale and consumer websites.
Marketing and Branding
28
RIU Back to School 2010 Goals To work with images from Back to School 2010 photoshoot and create new catalog, email blasts, website images, and tradeshow ads. To create cohesive campaign using new images, colors, and other graphics.
Roles Created full back to school catalog with all new and existing items. Collaborated with creative director and head of sales to ensure all important items for the back to school season were featured clearly in new catalog. Created email blasts, website images, tradeshow ads, and other graphics to complement the back to school campaign.
Marketing and Branding
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RIU Back to School 2010 Back to School 2010 Catalog
Created Back to School 2010 catalog with new imagery from Back to School 2010 photoshoot. Worked with photographer and creative director on selection of images. Collaborated with creative director on direction of catalog and layout. Laid out entire Back to School 2010 catalog and used look of catalog throughout the Back to School 2010 season in other marketing pieces.
Marketing and Branding
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RIU Back to School 2010 Back to School 2010 Catalog
Here is a sampling of the first 8 pages. To view the entire catalog go to http://issuu.com/mariannehumburg/ docs/riubts10catalog
Marketing and Branding
31
RIU Back to School 2010 Back to School 2010 Email Blasts
Created email blasts promoting our back to school items to both wholesale and consumer customers.
Marketing and Branding
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RIU Back to School 2010 Back to School 2010 Website Images
Created website images promoting our back to school items for both our wholesale and consumer websites.
Marketing and Branding
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