GR604 Visual Strategy Guide National Park Service Rebranding

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V I SUA L S T R AT E G Y G U IDE

FOUNDING FAT H E R S

The creation of the National Park Service was a collective effort by conservation and environmental leaders.

Under the Presidency of Theodore "Teddy" Roosevelt from 1901–1909, the 26th President used his power to protect the wilderness including its wildlife. From starting the United States Forest Service (USFS) to establishing 5 national parks and 18 national moments, Roosevelt became known as the "conservationist president."

In 1916, President Woodrow Wilson signed the Organic Act thus creating the National Park Service. At this time the NPS was in charge of protecting 35 national parks and monuments.


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