GR604 Visual Strategy Guide National Park Service Rebranding

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V I SUA L S T R AT E G Y G U IDE

HISTORIC AL TIMELINE

1916

1832

1894

Artist George Catlin birthed the idea of a government policy to preserve Indigenous tribes, wildlife, and the wilderness from America's expansion.

The passing of the Lacey Act occurred banned all hunting within park boundaries, including Indigenous hunting which violated the treaty with the Native Americans.

President Woodrow Wilson signed the act creating the National Park Service as a federal bureau in the Department of the Interior responsible for protecting the 35 national parks & monuments.

1872

1914

1933

Yellowstone became the first national park.

Stephen Mather reached out to the Secretary of Interior regarding the poor conditions of the parks during his visit to the Sierra Nevada. Two years later, Congress passed the "Organic Act" which gave the green light to form the National Park Service.

Executive Order No. 6166 was signed by President Franklin D. Roosevelt which enabled the transfer of 56 national monuments and military sites under the NPS.

Prior to becoming a national park, Yellowstone was the home of numerous Indigenous tribes such as the Shoshone, Bannock and Crow. They used the land as a source for medicinal and edible plants, spirit ceremonies, game, and other purposes.


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