GR604 Visual Strategy Guide National Park Service Rebranding

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CHAPTER 02 | OUR FUTURE

W HER E W E STA ND

OUR CALLING Our mission is to protect and reintroduce America's natural and cultural resources by making it accessible for all to actively explore, enjoy, and discover.

OUR VISION With the spirit to inspire and change the lives of today and tomorrow we must learn from yesterday. Through services and partnerships with local organizations, the National Park Service will extend beyond preserving the wilderness, but preserve America’s rich history and connect urban communities with it’s natural resources. The world will continue to progress into a concrete, digital jungle, but we will strive to help protect and share the natural and cultural beauty of what makes the United States—united.

W H E R E W E S TA N D

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