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V I SUA L S T R AT E G Y G U IDE
A DJACEN T COMPETITORS
Adjacent competition refers to brands that don't necessarily sell the same products and services, but still have similarities. In this case, NPS's adjacent competitors are non-profit organizations that also have the intentions to preserve natural and cultural resources.
The National Trust for Historic Preservation is a privately funded non-profit organization founded in 1949. Their mission is to save America's historic sites and build stronger communities through action in court, funding, and campaigning.
The Nature Conservancy is a global environmental non-profit that focuses on conservation of land and water for all life while also addressing biodiversity and climate crises.
Conservation International is an American non-profit environmental organization that uses science, partnership, and field demonstration to encourage societies to be environmentally responsible and sustainable.
Friends of the Earth is a nongovernmental environmental organization founded in 1969. Their mission is to defend, protect, fight, and promote environmental efforts for the benefit of Earth and humanity.
EarthJustice is a nonprofit public interest environmental law organization dedicated to using law to protect the well-being of humanity, to preserve land and wildlife, to advance clean energy, and to combat climate change.
