ARC TargetOne
R E M O T S U C . R U U O O Y LKS TO Y TA N R U T E R U O Y . E R M U I T HE FAVO T
PERSONALIZE.
The customer is not a number any more. The customer is a name, a person whose preferences and habits you know, understand and act upon. With TargetOne, you can enable multi-channel, multitouchpoint customer interaction. You can predict when they prefer to shop and act on what they are likely to shop for. This will completely change how you look at promotions and campaigns - with an opportunity to reach out to the right customer with the right product - and will take campaign responses to a new level. This is exactly what TargetOne does for you - make your campaigns more powerful, bring your customers a lot closer. This solution from Manthan Systems is designed with a deep understanding of retail and the retail customer.
PROMOTIONS.
RIGHT CUSTOMER. RIGHT MESSAGE. RIGHT MEDIA. RIGHT TIME. With TargetOne, you have the ability to execute targeted offers and promotions, on-demand and real-time. Each promotion is based on your customer's demographics, behavior and loyalty data, predicted purchase intent, recommendations and location. With TargetOne, you can design perfect promotions. With TargetOne, create and manage micro-segments of target lists and choose preferred communication channels - to ensure that personalized offers reach the right customers. Take your ability to leverage the purchasing power of your customers to a higher level. Increase share-of-wallet through personalized offers, create crosssell and up-sell opportunities. Also measure effectiveness and frequency of each customer interaction. TargetOne can help you pursue loyalty and revenue opportunities.
TARGET CHANNELS Email and SMS POS Social media
Call center Mobile app Ecommerce
CAMPAIGN PLANS
ARC TargetOne
• Campaign calendars, events, seasonal themes • Competitive block-and-tackle • Customer acquisition/retention campaigns • New product introductions • Brand communication
R E M O CUST RACTIONS INTE
Here's how you make the right offer to the right customer through the right channel.
Browse, search Add to cart, abandon cart, purchase Checkout, Log out Redeem offers/ coupons In-store browse Checkout Redeem offers/ coupons Window shopping Showrooming Support queries Service calls Incomplete transactions
PERSONALIZATION STRATEGIES
TANGIBLE OUTCOMES • Increase share of wallet through targeted offerings • Split-runs, A/B tests • Cross-sell, up-sell • Measures effectiveness and frequency of each customer interaction
• Promotion execution: • On-demand: based on marketing calendars, promo plans • Instantaneous: based on basket or customer conditions • Identify ‘best lists’ • Manage & execute campaign plans
TARGET LISTS Micro-segments | Inherit & integrate lists
RULES Customer x Merch x Store x Marketing event
TRIGGERS POS | Email | Ecommerce | Mobile | Social
TOUCH GOVERNANCE Thresholds | Anti-spam | Channel limits
PERSONALIZE.
AND LOYALTY WILL FOLLOW. With TargetOne, the possibilities for the marketer - to engineer loyalty and revenue opportunities - are unlimited. With Target One, the marketer can segment customers based on their demographics. Then, select the condition when the offer needs to be sent. That too, after having identified the customer’s preferred channel of communication. The marketer can now select the attributes to personalize the communication. And finally, send out personalized communication. Having performed the entire exercise (in a trice), the marketer can now view reports on efficacy of promotion. TargetOne can substantially increase basket-size through personalized offerings. And in a world where differentiators are getting vapid, ensure loyalty from your customers.
AND TargetOne IS THE LAST WORD IN PERSONALIZATION FOR A REASON. Manthan System specializes in delivering synergistic analytics solutions for the retail and consumer product industries. What we are known for, is an ideal blend of deep domain expertise across the retail analytics spectrum and technical expertise across platforms. Manthan's products and services are designed to bring you that vital technological edge, for a significant business advantage. Manthan brings together a deep industry specificity, advanced analytics and industry practices to provide you sophisticated, yet intuitive analytical capability. Which is what has helped Manthan establish itself with over 85 of the world's leading retailers across 18 countries.
TWO PRODUCTS AND A SERVICE COMPLEMENT TargetOne. ARC Customer360 ARC Customer360 enables a unified view of the customer's purchase behavior, loyalty, and campaign data. It provides critical insights to identify customer trends and crosssell, up-sell opportunities. Customer360 is architected for retail marketers. Sophisticated retail-aware analytics delivered with a marketing-friendly user experience empowers marketers with on-demand customer insights. Download the Customer360 brochure at www.manthansystems.com/ca ARC Loyalty247 Here's a mobile app that helps you travel the last mile in personalization. It employs analytics to deliver targeted marketing and communication to your customer's smartphone. You can create a repository of all your offers, deliver personalized offers, preference-based advertisements and enable sharing across social media networks, all from the customer's smartphone. For more, there's a TargetOne brochure awaiting you at www.manthansystems.com/ca Optimized Marketing Optimized Marketing is a synergistic analytics consulting service that can help you improve your marketing effectiveness. You can explain marketing observations or phenomena, measure marketing actions and outcomes, develop operational support for marketing decisions. Optimized Marketing can also help integrate new and unstructured data sources and help maintain and upgrade data-mining models across the ARC Customer Analytics Portfolio.
For enquiries in the US, get in touch with Kevin kevin.walker@manthansystems.com For enquiries in Asia-Pacific and Europe, write to Sachit sachit.murthy@manthansystems.com Manthan Systems, 40/4, Lavelle Road, Bangalore, Karnataka t:+91 80 2299 0585, f:+91 80 2299 0586
India
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