Interfilière Shanghai & Shanghai Mode Lingerie Enriched with new events & surprises for the 10th anniversary INTERFILIERE SHANGHAI, THE SOURCE OF INSPIRATION NEW BEACH FORUM This is a totally new initiative to fully highlight the buoyant and growing sector of bodyfashion by creating a dedicated forum for swimwear. The new happening is a partnership with Beach-o-logy, the exciting new venture of Concepts Paris together with leading Italian Designers such as Nello Marelli and Paola Maltese. Paola is an Italian designer who set up her design studio in Bologna in 2001 having worked with some of the biggest names in corsetry, intimates and beachwear for over 15 years. With a reputation that extends well beyond Italy, she will collaborate with Concepts Paris to demonstrate the multi-facetted characters of beachwear. The Beach forum at the heart of East wing treats the 5 important trends from Beach-o-logy for Summer 2016. Illustrated with lifestyle and trend collages, prototypes and the newest fabrics, accessories from Interfilière exhibitors. BE CREATIVE WITH US! As deep sea creatures will be the hot focus for Summer 2016 for colour, pattern, and various decoration ideas, 3D objects inspired by a sea creature will be specially created to decorate the beach forum. After the trade show, these creations will be donated to the baby home of Shanghai Children’s Medical Centre.
GENERAL TREND FORUM: “MOVEMENTS” The general trend forum for lingerie, loungewear and all kinds of intimates will showcase the essence of the coming Spring/Summer 2016 trends under the theme “Movements”. Keywords are: lightness & transparency, new scales, various colour combinations, sensual shapewear, engineered placements, silky woven, fine surface textures, geometrics with movement, small scale all-over prints, 3D shapewear, craftsmanship... Our expert partner Concepts Paris will once again bring their expertise in bodyfashion to visualize the key trend and stimulate visitors with fresh and forward-looking inspirations.
HOUSE OF LOVE: The lingerie emotions of young Chinese women Interfilière Shanghai's general forum will invite a talented lingerie designer Ying Fei Wang, to illustrate the motivations and emotions of modern, young Chinese women. The project “House of Love” will showcase various 'loves' of women to imagine the lingerie wardrobe of the new generation. Ying Fei’s highly artistic miniatures and prototypes with great socioeconomic value will represent the dreams and desire of women looking for prettiness in every aspect of life. It also visualises the Chinese love for symbolism and the deeper meaning of little things and beauty. A wide range of styles will be presented according to the following themes: "Pretty in the kitchen", “Welcome to my garden", “Baby Room" and more…. Ying Fei Wang grew up in Shanghai, studies at Esmod in Paris and has shown her unique talents at Concepts Paris where she developed her universal vision of lingerie.
INTERFEEL AWARDS For the first time, Interfilière Shanghai organizes the INTERFEEL’ AWARDS. Exhibitors with exclusive know-how and innovative products will be selected by Eurovet, Concepts Paris, Carlin International and an international journalist and will be presented to buyers with the special award. There will be an award ceremony during the anniversary party on 20th October to nominate the winners and introduce their expertise to industry leaders.
GERMAN, INVISTA & HYOSUNG PAVILION 8 German exhibitors will be gathered in a dedicated pavilion to promote the German industry and know-how. In addition, 2 more pavilions will be presented at Interfilière Shanghai. Invista will be back with their partners to present their latest LYCRA® product ranges with the best performance and innovations. Hyosung, also a global leader in the spandex market will create their pavilion for the first time to showcase the newest sub-brands for specialty products in Creora® spandex.
SHANGHAI MODE LINGERIE, GLOBAL BRANDS LEADERSHIP TOP BUSINESS OPPORTUNITIES IN ASIA Shanghai Mode Lingerie is the premium international event for Lingerie and Swimwear brands in Asia. After Paris, New York and Las Vegas, the worldwide lingerie community meets in Shanghai to celebrate glamour, fashion and international flair.
Chantelle, Madame M, Pitahaya, Lise Charmel, Eprise, Epure, Antigel, Antinéa, Balnéaire, BodyGuard, Yes code, GHIRO, Olaf benz, Manstore, Yalanka, Honey Rocks, Classico Belleza, Gujin and more…
SHANGHAI MODE LINGERIE, WHERE BUSINESS BEGINS Shanghai Mode Lingerie has gained high reputation for the exclusive service provided to brands and retailers worldwide. Thus following the great success of last year, the business lounge format will be back again this year to focus on B2B meetings with high added value and efficiency.
WONDER CIRCUS AND FASHION SHOW The Wonder Circus brings 3 extraordinary fashion shows on October 20 to immerse you into a fantasy world where you can discover the latest collections of the Lingerie & Swimwear brands.
MORE THAN JUST A TRADE SHOW: ADDING VALUE TO YOUR VISIT NEW WORKSHOP PROGRAM Two general training programs on Trend and Brand Building as well as customized workshop program (upon request) will be conducted by Carlin International and Eurovet. A perfect opportunity to develop your knowledge and creativity in a professional, focused atmosphere.
DISCOVER THE LINGERIE TREASURES EXHIBITION From the ancestor of the corset made of horsehair to the Lycra innovation, the Lingerie Treasures exhibition traces the revolutions of underwear through the use of fabrics and knits to unveil the secrets that lie behind 200 years of lingerie. The exhibition has been created along with Nuits de Satin, one of the largest lingerie and swimwear private collections to showcase the best unique vintage collections, both iconic and unexpected.
10th ANNIVERSARY CELEBRATION ALL ABOUT LINGERIE & SWIMWEAR IN ASIA As part of the 10th anniversary edition, Eurovet is doing an in-depth study of 13 major Asian markets including China, Hong Kong, Taiwan, Japan, Korea, India, Sri Lanka, Bangladesh, Vietnam, Malaysia, Pakistan, Indonesia and Thailand in order to provide exclusive information on Asian market and production today. In addition to this, panel discussions have taken place in 6 major Asian cities to further understand consumer behavior and retail strategy. Eurovet will collaborate with industry experts; Ubifrance and French Knitwear & Lingerie Federation in order to provide up-to-date, exclusive market news with graphics, fact sheets on key actors, 2013 figures with 2014 projections, SWOT table and many more. Besides the research on Asian market, numerous conferences are held throughout the 2 days to deliver all the information and insight you need for the coming season. -
TRENDS NOT TO MISS by Concepts Paris: International best seller and themes for S/S 2016 SPRING/SUMMER 2016 TRENDS by Carlin International : International trends on lingerie and swimwear for S/S 2016 INTEGRATION OF FASHION & FUNCTION by Hyosung: 2016 trends in Intimates, Swim, Activewear
SUCCESSFUL MERCHANDISING: WORLDWIDE IDEAS For our 10th anniversary, we partnered with the international magazine Creations Lingerie to give visitors and exhibitors an exclusive array of merchandising key facts! Discover in our Shanghai Mode Lingerie Brands booklet a full report unveiling worldwide apparel shop tricks to a successful merchandising display. Shop windows are of fundamental importance when it comes to attracting the attention of passers-by and motivating them to enter shops or selling area. A word to the wise!
PARTY TIME! WONDER CIRCUS, AN INCREDIBLE DREAM For its 10th anniversary, Interfilière Shanghai and Shanghai Mode Lingerie will celebrate fashion, creativity and inspiration through the Wonder Circus theme. A celebratory night will take place during the show to bring together and commemorate the success of the last 10 years.
PRESS CONTACTS Hong Kong & Rest of Asia Marie Swarbreck Marketing & Communications/PR Manager mswarbreck@eurovet.fr Eurovet Asia T. +852 2815 0667 Michelle Hwang Marketing & Communications/PR Executive mhwang@eurovet.fr Eurovet Asia T. +852 2815 0667
Mainland China Jenny Yao Media Promotion jenny@adventi.com.cn Adventi exhibition & info T. +86 21 5169 2006 - 860
Europe & Rest of the World Marie Swarbreck Marketing & Communications/PR Manager mswarbreck@eurovet.fr Eurovet Asia T. +852 2815 0667