CONTINUOUS INTERNATIONAL GROWTH AT INTERFILIERE HONG KONG
Interfiliere Hong Kong has proven again to be the quality intimates and swimwear trade show to attend when looking for innovation and inspiration. With a stable number of exhibitors and visitors, the organiser expresses its optimistic feeling about the 8th session of Interfiliere Hong Kong which took place on April 1-2 at the Hong Kong Convention and Exhibition Centre. 3200 visitors attended the colourful and trend-inspired show. This year again 70% of the visitors were decision makers. The feedback from exhibitors was ‘a definite success’. The show was a real business platform; bringing together the right people. With a growth of +8% overseas visitors, the show confirms its international status. In 2013, the show already showed an international growth of +5% international buyers.
This growth is not coming from 1 specific country or region; the Americas, Europe, Russia & Baltic States and Asia were well-represented. With a remarkable growth from Malaysia, Germany, Brazil and Japan. Some new and returning visiting countries; Slovenia, Poland, Greece, Israel, Mexico and the Netherlands. The top international visiting countries in 2014: China Taiwan United States South Korea
Japan Thailand Russia & Baltic States France
Germany Indonesia United Kingdom India
With China being the biggest visiting country after Hong Kong; buyers from Guangdong were best represented followed by buyers and brands from Shanghai, Fujian, Zhejiang, Liaoning and Beijing.
INNOVATION, INSPIRATION AND PROTOTYPES At the heart of the show, there were the projects and seminars which brought the added-value the buyer, designer is looking for when preparing their next collections. From the FITNESS IN THE PARC-themed trend forum which gave the designers and buyers a clear overview of the latest trends in the bodyfashion industry; up to the pioneering collaboration between Eurovet, HKIAIA-member manufacturers and Concepts Paris for the CREATIVE LAB which showcased through prototypes the longings of the New Women. The feedback from visitors and participants has been enthusiastic and they look forward to future creative projects. The Eco-System showcase gave each visitor the possibility to use their 5 senses and learn more about the life-cycle of textile, apparel and the impact it all has on mother earth. The showcase also profiled some ecological prototypes, using the recycled and sustainable fabrics and products of exhibitors, created by the graduate students of the ACE institute of the Hong Kong Polytechnic University. The project was co-organised by Eurovet and the French Knitwear and Lingerie Federation. It was greatly received by exhibitors and visitors as sustainability is a hot topic in every company today.
All these events were coordinated with trend and informative seminars to enlighten the visitors. The topics varied from consumer focused seminars, trend inspiration to sustainability. Each speaker got the attention of the audience of a full seminar room.
WHAT DID EXHIBITORS THINK… Interfiliere Hong Kong is an excellent show…has given us PROMINENT business contacts Jeevan Rai - Sales & Marketing Manager - Garware Bestretch Limited (India) It was our first participation at an Interfiliere show. We are happy with the result of the professional trade show and met interesting potential customers. We look forward to the next show! Suchai Lertsukittipongsa - Manager of International Trade Department - Shantou Maniform Garments Co., Ltd (China) Good atmosphere, we met quality buyers! Ivy Xie – Sales Manager - Tak Hing Shing Textile Co., Ltd (China) At Interfiliere Hong Kong we meet a lot of clients from Hong Kong, China and Asia. It is always an efficient and successful show for us, and that’s the reason why we have participated for many years. Eddie Wong - Sales Manager - Hana Fashion (Taiwan)
This was our first participation at Interfiliere Hong Kong and it was a really good show for us. We met a lot of potential clients here! Joy Hsieh - Sales Manager- Yuyuang Textile (Taiwan) The 8th edition was a success for us. We met quality customers with a lot of potential! Jean Malraux – Chairman – Broderies Deschamps (France)
This 2014 edition has been our 5th participation and we made some good quality contacts. We are satisfied with the results of the show. Jean-Laurent Perrin – President – Perrin & Fils (France) PRESS CONTACTS Hong Kong & rest of Asia
Mainland China
Europe & Rest of the World
Marie Herreman-Swarbreck Marketing & Communications/PR Manager mswarbreck@eurovet.fr
Jenny Yao Media Promotion jenny@adventi.com.cn
Marie Herreman-Swarbreck Marketing & Communications/PR Manager mswarbreck@eurovet.fr
Adventi exhibition & info T. +86 21 5169 2006 - 860
Eurovet Asia T. +852 2815 0667
Michelle Hwang Marketing & Communications/PR Executive mhwang@eurovet.fr Eurovet Asia T. +852 2815 0667