BRIEFING 3 ARTISTIC PART 5 GRAPHIC INFLUENCES 7 MANUAL SKETCHES 15 DIGITAL SKETCHES 21 TECHNIC PART 25 LOGOTYPE 26 BUSINESS CARD 28 LETTERHEAD 30 LETTERHEAD ENVELOPE 32 A4 ENVELOPE 34 A4 FOLDER 36 SMALL BAG 38 BIG BAG 40 SPECIAL BAG 42 SINGLE PACK 44 COUPLE PACK 46 FAMILY PACK 48 PROMO PACK 50 WEBSITE 52 PRO PDF’S 54 TYPOGRAPHY 79
ESPECIFICATIONS
THE BRIEFING OF THE PROJECT
THE BRIEFING OF THIS PROJECT IS TO MAKE THE GRAPHIC IDENTITY AND THE PACKAGING FOR AN USB SHOP. IT HAS BEEN MADE THE NAMING, THE CORPORATE STATIONARY, THE PACKAGING AND A SPECIAL PACK FOR A JEWEL.
ARTISTIC PART
GRAPHIC INFLUENCES MANUAL SKETCHES DIGITAL SKETCHES
GRAPHIC INFLUENCES
JAKE & DINOS CHAPMAN SIGGI EGGERTSSON ROSEMARIE TROCKEL
JAKE& DINOS CHAPMAN
8
ENGLISH VISUAL ARTISTS, OFTEN KNOWN AS THE CHAPMAN BROTHERS, WHO WORK TOGETHER AS A COLLABORATIVE SIBLING DUO. THEIR SUBJECT MATTER TENDS TO CONCENTRATE ON WHATEVER IS GENERALLY DEEMED TO BE APPALLING, VULGAR, OFFENSIVE, ETC. — INCLUDING, IN 2008, A SERIES OF WORKS THAT APPROPRIATED ORIGINAL WATERCOLOURS BY ADOLF HITLER. IN THE MID-1990S THEIR SCULPTURES WERE INCLUDED IN THE YBA SHOWCASE EXHIBITIONS BRILLIANT! AND SENSATION. IN 2003, THE TWO WERE NOMINATED FOR THE ANNUAL TURNER PRIZE BUT LOST OUT TO GRAYSON PERRY.
SIGGI EGGERTSSON
10
SIGGI EGGERTSSON WAS BORN IN AKUREYRI. HE FIRST SHOWED AN INTEREST IN GRAPHIC DESIGN AT THE AGE OF 14 WHEN HE BECAME INVOLVED IN LOCAL DESIGN PROGRAMS CREATING POSTERS FOR JAZZ CONCERTS AND ART EXHIBITIONS. IN 2007 SIGGI MOVED TO LONDON TO BECOME PART OF THE BIG ACTIVE FAMILY AND CONTRIBUTE TO PUBLICATIONS LIKE DAZED AND CONFUSED, THE NEW YORK TIMES AND ARKITIP PLUS COMMERCIAL WORK WITH H&M, STUSSY AND VARIOUS MUSIC PROJECTS. SIGGI HAS A UNIQUE AND COMPLETE VISUAL IDENTITY; HIS APPROACH TO WORK TAKES IN HIS DESIGN BACKGROUND, WHICH RESULTS IN WORK OF HIDDEN DEPTH AND SENSE OF PURPOSE.
ROSEMARIE TROCKEL
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GERMAN CONCEPTUAL ARTIST. SHE STUDIED FROM 1974 TO 1978 AT THE WERKKUNSTSCHULE, COLOGNE, WHICH WAS THEN HEAVILY INFLUENCED BY JOSEPH BEUYS. IN 1985 TROCKEL PRODUCED HER FIRST ‘KNITTING PICTURES’, CONSISTING OF LENGTHS OF MACHINE-KNITTED WOOLLEN MATERIAL STRETCHED ON TO FRAMES. THE MATERIAL IS PATTERNED WITH COMPUTER-GENERATED GEOMETRICAL MOTIFS OR RECOGNIZABLE LOGOS, FOR EXAMPLE THE HAMMER-AND-SICKLE MOTIF OF THE SOVIET UNION IRONICALLY SUPERIMPOSED ON A BACKGROUND OF RED-AND-WHITE STRIPES THAT RECALL THE US FLAG. OTHER WORKS BY TROCKEL ALSO HAVE A FEMINIST THEME.
MANUAL SKETCHES MADE BY HAND
DIGITAL SKETCHES MADE BY ILLUSTRATOR
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TECHNIC PART LOGOTYPE STATIONARY BAGS& PACKAGING
26
LOGOTYPE
BUSINESS CARD
28
60mm
SIZES. 60x60mm COLOUR. CMYK SUPPORT. Photographic paper PRINTING. OFSET WEIGHT. 350gr.
60mm
LETTER HEADS
30
297mm
SIZES. 297X210mm COLOUR. CMYK SUPPORT. Photographic paper PRINTING. OFSET WEIGHT. 90gr.
210mm
LETTER HEAD ENVELOPE
32
230mm
SIZES. 220x105mm (closed) / 220x230mm (opened) COLOUR. CMYK SUPPORT. Photographic paper PRINTING. OFSET WEIGHT. 120gr. SPECIALS. Split (dashed lines) and punch (normal line).
220mm
A4 ENVELOPE
34
354mm
SIZES. 324x229mm (closed) / 354x229 (opened) COLOUR. CMYK SUPPORT. Photographic paper PRINTING. OFSET WEIGHT. 120gr. SPECIALS. Split (dashed line) and punch (normal line).
229mm
A4 FOLDER
36
460mm
SIZES. 320x230mm (closed) / 460x320mm (opened) COLOUR. CMYK SUPPORT. Photographic paper PRINTING. OFSET WEIGHT. 300gr SPECIALS. Split (dashed line) and punch (normal line).
320mm
SMALL BAG
38
203mm
101mm
608mm
203mm
101mm
SIZES. 260x203x101mm (closed) / 608x260mm (opened) COLOUR. CMYK SUPPORT. Wrapping paper (KRAFT) PRINTING. OFSET WEIGHT. 200gr SPECIALS. Split (dashed line) and punch (normal line).
260mm
40
BIG BAG
330mm
152mm
964mm
330mm
152mm
SIZES. 406x330x152mm (closed) / 964x406mm (opened) COLOUR. CMYK SUPPORT. Wrapping paper (KRAFT) PRINTING. OFSET WEIGHT. 200gr SPECIALS. Split (dashed line) and punch (normal line).
406mm
SPECIAL BAG
42
140mm
82,5mm
445mm
140mm
82,5mm
SIZES. 215x140x82,5mm (closed) / 445x215mm (opened) COLOUR. CMYK SUPPORT. Wrapping paper (KRAFT) PRINTING. OFSET WEIGHT. 200gr SPECIALS. Split (dashed line) and punch (normal line).
215mm
SINGLE PACK
44
SIZES. 110x55x20mm (cover) / 105X50X15mm (interior) COLOUR. White ink SUPPORT. Organic wood PRINTING. White ink print SPECIALS. Cut and paste
35mm
20mm
55mm
75mm
110mm
COVER
30mm
20mm
15mm
50mm
14,5mm
14,5mm
INTERIOR
15mm
70mm
105mm
26mm
14mm
14mm 21mm
COUPLE PACK
46
SIZES. 160x100x30mm COLOUR. White ink SUPPORT. Organic wood PRINTING. White ink print SPECIALS. Cut and paste
50mm
20mm
100mm
110mm
160mm
COVER
15mm
20mm
95mm
155mm
INTERIOR
105mm
48mm
45mm
26mm
15mm
26mm
21mm
21mm 43mm
FAMILY PACK
48
SIZES. 110x55x30mm COLOUR. White ink SUPPORT. Organic wood, plastic, metal and methacrylate PRINTING. White and black ink prints SPECIALS. Cut and paste
METAL
PLASTIC
METHACRYLATE
110mm
ORGANIC WOOD
55mm
PROMO PACK
50
SIZES. 92x80x20mm (cover) / 75x86x40mm (interior) COLOUR. White ink and transparent vinyl SUPPORT. Ecologic cardboard PRINTING. White SPECIALS. Cut and paste
80mm
20mm
92mm
40mm
INTERIOR
86mm
75mm
40mm
20mm
COVER
52
WEBSITE
600px
SIZES. 955x600px COLOUR. RGB SUPPORT. Website
955px
PRO PDF’S LOGOTYPE STATIONARY BAGS& PACKAGING
targeta_frontal.pdf
14
20/01/13
11:58
targeta_reverso.pdf
15
20/01/13
12:01
C
M
Y
CM
MY
CY
CMY
K
C
M
Y
CM
MY
CY
CMY
K
100%
carta_foto.pdf
5
20/01/13
12:04
C
M
Y
CM
MY
CY
CMY
K
50%
carta_texto.pdf
10
20/01/13
12:05
C
M
Y
CM
MY
CY
CMY
K
50%
sobre_americano.pdf
19
20/01/13
12:13
C
M
Y
CM
MY
CY
CMY
K
50%
sobre_A4.pdf
19
20/01/13
12:15
C
M
Y
CM
MY
CY
CMY
K
50%
carpeta_A4.pdf
19
20/01/13
12:17
C
M
Y
CM
MY
CY
CMY
K
25%
K
CMY
CY
MY
CM
Y
M
C
40%
bolsa_1unidad.pdf
19
20/01/13
12:34
K
CMY
CY
MY
CM
Y
M
C
30%
bolsa_unidades.pdf
19
20/01/13
12:43
bolsa_especial.pdf
19
20/01/13
12:53
C
M
Y
CM
MY
CY
CMY
K
40%
tapa_packsingle.pdf
18
20/01/13
16:27
C
M
Y
CM
MY
CY
CMY
K
150%
interior_packsingle.pdf
21
20/01/13
20:36
C
M
Y
CM
MY
CY
CMY
K
150%
tapa_packcouple.pdf
22
20/01/13
16:30
C
M
Y
CM
MY
CY
CMY
K
100%
interior_packcouple.pdf
23
20/01/13
16:33
C
M
Y
CM
MY
CY
CMY
K
100%
tapa_metal.pdf
24
20/01/13
18:17
C
M
Y
CM
MY
CY
CMY
K
150%
interior_metal.pdf
25
20/01/13
18:20
C
M
Y
CM
MY
CY
CMY
K
150%
tapa_metacrilatol.pdf
26
20/01/13
18:57
C
M
Y
CM
MY
CY
CMY
K
150%
interior_metacrilato.pdf
27
20/01/13
18:41
C
M
Y
CM
MY
CY
CMY
K
150%
tapa_plastico.pdf
28
20/01/13
19:08
C
M
Y
CM
MY
CY
CMY
K
150%
interior_plastico.pdf
29
20/01/13
19:06
C
M
Y
CM
MY
CY
CMY
K
150%
tapa_madera.pdf
30
20/01/13
18:52
C
M
Y
CM
MY
CY
CMY
K
150%
interior_madera.pdf
31
20/01/13
18:53
C
M
Y
CM
MY
CY
CMY
K
150%
pack_joya1.pdf
20
20/01/13
15:01
C
M
Y
CM
MY
CY
CMY
K
125%
pack_joya2.pdf
20
20/01/13
13:19
C
M
Y
CM
MY
CY
CMY
K
125%
TYPOGRAPHY
JONZE&JONZING INTRO LEAGUE GOTHIC