Branding exploration

Doubble Helix Pattern from the structure of the doubble helix.

The pattern works as a way of expressing the human identity, in a single graphical solution.

Doubble Helix Applied examples

Action and effect This pattern illustrates the effects and counter effects of any given action.

Action and effect Applied examples

Growth an illustration on growth and development.

Exploring new roads - some lead blind - some connect with other directions and ideas, to form a single network structural form.

Growth Applied examples

Willowtree bark Pattern derived from the surface -bark -of the willowtree, as a symbol of the natural ingredients that are the foundation of many farmaceutical products.

At the same time illustrating human life and experiences through the bark structure as shaped through years of life.

Willowtree bark Applied examples