mediakit 2011/2012
Schiphol facts
Schiphol Airport Facts & Figures ➔➔ 45 million passengers per year ➔➔ 60:40 Male / Female ➔➔ 47% between 31-50 years ➔➔ Retail spend equates to over €150,000,000 per year ➔➔ ACI EUROPE Best Airport awards 2011 ➔➔ Number 1 Top Airport for shopping - Today Luxury travel 2011 ➔➔ Indoor shopping in more than 100 stores 365 days per yearNE
Passenger Profile:
passengers
Passenger Facts & Figures Passenger Origin ➔➔ The Netherlands - 33% ➔➔ Rest of Europe - 37% ➔➔ North America - 12% ➔➔ Far-East 9% ➔➔ Africa - 6% ➔➔ Central/South America - 5% ➔➔ Middle-East 3% Travel Motive ➔➔ Business - 37% (of which 51% are Decision Makers) ➔➔ Non-Busines - 63% Biggest Spenders: ➔➔ Over 4.5 million Asian passengers use Schiphol each year ➔➔ Over 500,000 Russian passengers use Schiphol each year ➔➔ Over 600,000 South American passengers use Schiphol each year
Shopping Facts: ➔➔ 76% of passengers delay moment of a planned purchase until they reach the airport ➔➔ Passengers like to shop at the airport: 64% make a purchase at an airport store or restaurant
Time at the Airport ➔➔ On average a passenger spends 2,5 hours at Schiphol
60 min
36 min
52 min
59 min
travel time to schiphol
landside
lounge
pier/gate
Schiphol magazine
Schiphol Magazine fast facts: •
monthly publication
•
available for free at all main passenger areas at the airport
•
100,000 copies per month
•
bilingual (english / dutch)
•
glossy look and feel
•
main pillars: travel, shopping, fashion, reviews, trivia, schiphol information & guide to the netherlands
Why Advertise? ➔➔ Strategically distributed at over 200 locations throughout Schiphol Airport - Covering all lounges / shopping & waiting areas ➔➔ Targeted reach to your customer with time on their hands ➔➔ Customised integrated partnership with Schiphol Magazine ➔➔ High impact campaign with DIRECT RESPONSE available through retail shops ➔➔ Ensure your brand is seen alongside one of the worlds leading travel retail environments ➔➔ Reach 45,000,000 ACTIVE consumers per year ➔➔ Reach an audience when their time is guaranteed ➔➔ Reach passengers who are looking to spend money at Schiphol
Distribution ➔➔ Distributed at over 200 strategically positioned stands throughout Schiphol Airport including all lounges ➔➔ Daily control and refils to make sure the displays are filled and look tidy
content
CONTENT Here you can find a selection of the pillar articles in Schiphol Magazine
travel
fashion
promote your product or service? Promoting your product, brand or service within the editorial pages is always discussable. Examples: If your product is available at the airport, we can implement it in the shopping pages. your fashion item or accessories is not available at the airport? We can implement it in ‘the style of’ pages. Got a hotel or travel related service? Let our journalists review it! Note: editorial pages gets more attention and are of higher value to the readers. For more information please contact us
shopping
content
CONTENT
shoe selection
watch selection
dutch highlights
interviews
behind the scenes
news
clients
food & beverages
Our Advertisers
old amsterdam
american express
gwk travelex
financial
bacardi
clients
fashion and accessories
Our Advertisers
ugg
hugo boss
longchamp
clients
fashion and accessories
Our Advertisers
lacoste
tumi
porsche design
travel accessories
guess
clients
watches and jewelry
Our Advertisers
choices by dl
rolex
frederique constant
clients
electronics
Our Advertisers
bose
kpn
vodafone
telecom & internet
canon
clients
Fragrances and Beauty
Our Advertisers
davidoff
belastingdienst / douane
space expedition curacao
other
victoria secret
advertise
Shopping Promotions
Schiphol Magazine includes a Shopping section featuring: ➔➔ Travel retail product launches ➔➔ Travel retail promotions ➔➔ Themed gift buying guides. Luxury/Valentines/Executive watches etc Schiphol Magazine supports the following sectors: ➔➔ Confectionary
82% of passengers thinks advertising fits the airport
➔➔ Liquor ➔➔ Watches ➔➔ Jewelry ➔➔ Cosmetics ➔➔ Perfumes ➔➔ Books & Magazines
Passengers expect to see luxury items advertised at the airport
➔➔ Electronics ➔➔ Children’s toys Products that are promoted in the Shopping section will also include a Map Reference for Direct Conversion
advertise
Immediate Conversion ➔➔ Schiphol Magazine allows direct contact between brands, potential customers and retailers ➔➔ Tap into this luxury mindset of the passenger and brand yourself as a luxury item ➔➔ Airline passengers are early adopters and seek inspiration at the airport - they expect to see luxury brands, they delay moment of purchase until the airport - DUTY FREE SAVINGS
We reccomend that adverts include map reference. This is perfect for: ➔➔ New product launches available at Fashion & Travel map: 4
➔➔ Extension to existing Schiphol Media Campaign ➔➔ Raising awareness within the travel retail industry ➔➔ Special promotions ➔➔ Communicate in depth messages to the readers
If there is only one place adverts deliver quick measurable response - it is here
rates
Rates 2012
Specifications 1/2 (half page)
1/1 (full page)
Safety zone: 175mm x 250mm
total size: 90mm x 260mm
TRIM SIZE 195mm x 270mm
no bleed
positioned 10mm from the outer trim line. we recommend keeping all text within this box.
no crop marks
Bleed (+ 5mm on all sides)
205 mm x 280 mm 2/1 (spread)
TRIM SIZE 390mm x 270mm
Safety zones: 175mm x 250mm positioned 10mm from the outer trim line
tip: When your spread advertisement contains an overflowing background image (which runs over the fold), we recommend to cut down the WIDTH of the advertisement with 6mm. Trim Size will become 384mm x 270mm
Bleed (+ 5mm on all sides)
400mm x 280mm
file requirements: • • • •
we accept .jpg, .pdf and .tiff all must be saved at the maximum quality saved as cmyk minimum resolution: 300dpi
Bleed Size will become 394mm x 280mm Safety Zones will stay the same size, positioned 10mm from the outer trim line resulting in 14mm between the two safety zones.
themes and deadlines
Calendar 2012
Issue
Deadline
Distribution date
Themes
December 2011
20/11/2011
01/12/11
Luxury
January 2012
20/12/2011
01/01/12
Ice
February 2012
20/01/2012
01/02/12
Valentines
March 2012
20/02/2012
01/03/12
Green
April 2012
20/03/2012
01/04/12
Wild
May 2012
20/04/2012
01/05/12
Relax
June 2012
20/05/2012
01/06/12
Water
July 2012
20/06/2012
01/07/12
Competition
August 2012
20/07/2012
01/08/12
Heat
September 2012
20/08/2012
01/09/12
Glass
October 2012
20/09/2012
01/10/12
Minimalistic
November 2012
20/10/2012
01/11/12
Sky High
December 2012
20/11/2012
01/12/12
Luxury
ALL ISSUES ARE AVAILABLE ONLINE AT WWW.SCHIPHOLMAGAZINE.COM
For more information please contact: Mark Austen +31 (0) 20 405 3146