In Roads - January 17, 2014

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In Roads

January 17, 2014

Inside information for the employees of Mercy Medical Center

Look for new Hello Humankindness Advertising Beginning this week (week of Jan. 13), you will see the next series of our Hello humankindness television spots, which focus on the heart of what we do as an organization – healing with humanity. These ads include a new 30-second television commercial entitled Crowd Surfer, which builds upon the notion of humankindness as what we stand for. In addition, there are four 15-second television spots – based on stories submitted by Dignity Health employees. These spots directly link the message of humankindness to the health care delivery that takes place every day at our care centers. These 15-second spots are something new. As you’ll recall, our goal for Hello humankindness is to stand out from the clutter of health-care advertising by avoiding “white coats” and clinical scenes. That’s why spots like Crowd Surfer will continue to be the core of our message. But we also felt the need to more directly tie Hello humankindness to the delivery of

care at Dignity Health facilities. And that’s what we hope to achieve in the 15-second spots. You can see all of the new spots at: www.dignityhealth.org/ humankindness. Click on “Our Message” at the top of the page and then “Campaign.” The new spots are at the top of those featured on the page. “I hope you are as excited as I am about this new work, which aims to further increase awareness and consideration of Dignity Health, as well as to build preference in the eyes of those seeking care,” said President/ CEO Lloyd Dean. “I look forward to hearing your thoughts, and encourage you to keep sharing your ideas on how we can strengthen this work.”

“Kindness is a language which the deaf can hear and the blind can see.” - Mark Twain

Gift Shop News by Bridget Martinelli, Gift Shop Manager

The Christmas items are now 75% off for today only (January 17). They will be removed from the floor after today!

Living Spirituality by Sister Lucille Carreau, DHS Asst. Director of Spiritual Services

Thought:

Where there is no love, put love and you will find love.

Practice:

Love is the most powerful healing medicine. This hospital can grow daily in spiritual strength if each of us approaches all our relationships with love. Share your love.

Hello humankindness A crowd works together to show some kindness to a disabled concertgoer. This message features the song “Keep Together” by Hunter Hunted. Click on the image to see the “Crowd Surfer” video.


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In Roads - January 17, 2014 by Robert McLaughlin - Issuu