Semiconductor and Electronics
SE 2114 | 2013
PRECISION FARMING MARKET By Technology (GPS/GNSS, GIS, Remote Sensing & VRT), Components (Automation & Control, Sensors, FMS), Applications (Yield Monitoring, VRA, Mapping, Soil Monitoring, Scouting) Global Forecast & Analysis (2013 - 2018) Report Description
Executive Summary Table of Contents List of Tables Sample Tables Related Reports About MarketsandMarkets
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Precision Farming Market By Technology, Components, Applications, Global Forecast & Analysis (2013 - 2018)
SE 2114 2013
Report Description Key Take-Aways •
Global Precision Farming market statistics, with detailed classifications and splits by revenue.
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The report covers the expected penetration rate of precision farming in each technology, components, application, and geography: which gives an in-depth insight of the extent to which the particular application will be successful.
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Impact analysis of the market dynamics with factors currently driving and restraining the growth of the market; along with their impact in the short, medium, and long term landscapes.
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Complete value chain, allied industry segments, and value chain analysis of the global precision farming industry and their impacts on the market.
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Detailed segmentation of global precision farming market by components with a focus on cross segment markets like technology, applications, and geographies.
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Illustrative segmentation, analysis, and forecast of the major geographical markets to give an overall view of market.
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The future of each type of precision farming market and industry from both, technical and market-oriented perspectives, with techno-market oriented roadmaps, till 2018.
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Detailed competitive landscape with identification of the key players, with respect to each type of precision farming market, in-depth market share analysis (with individual revenue), market shares, and market share rankings.
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Competitive intelligence from the company profiles, key player strategies, and game-changing developments such as product launches and acquisitions.
Report Description Precision farming is a farming management technique based on observing and responding to intra-field variations. It is an information technology based farm management system to analyze and manage variability within farms for increasing the profitability and optimizing the resources. The report covers all the technologies, products and applications of the precision farming; it provides a detailed analysis of the current market scenario and estimation for the next five years. Major trends like field mapping and yield monitoring applications are driving the precision farming market. Moreover, the precision farming market is driven furthermore by some of the most important technologies like Global Positioning System (GPS) and variable rate technologies. This market is already progressing well in
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developed countries and it is also expected to grow well even in the developing nations due to the ever growing food demands. The report analyses the current and future trends in the market by presenting a detailed analysis of the market drivers and restraints, and recognizing the opportunities for the growth of this market. The market has been analyzed by Porter's Five force, by quantifying various parameters affecting the industry. Detailed competitive landscape of major industry players is given in the report to analyze the market situation closely. Company profiles of major industry players and market stakeholders are provided in the report, to analyze the market situation closely.
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Precision Farming Market By Technology, Components, Applications, Global Forecast & Analysis (2013 - 2018)
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Report Description Markets Covered The precision farming market is segmented into: •
flow & application, and others, such as lightbars and boomspary devices.
Technology:
o Sensing &monitoring devices: Water sensors, soil sensors, yield monitoring, climate sensors and others.
o Guidance Systems: Global Positioning Systems (GPS), Global Information Systems (GIS), o Remote sensing: Hand-held, Satellite
o Farm management systems: Software and services.
o Variable Rate Technology (VRT): Variable rate fertilizer, Variable rate pesticide and Variable rate seeding and. •
•
Applications: Yield monitoring, field mapping, variable rate application, soil monitoring, crop scouting and others such as spraying.
•
Geographies: Americas (North America & South America), Europe, Asia-Pacific (APAC), and Rest of the World (ROW).
Components: o Automation & control systems: Displays, guidance and steering, GPS/GNSS devices, mobile devices,
Stakeholders •
Satellite Service Providers
•
End Users
•
Technology Developers
•
Turnkey Contractors
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Sensors Manufacturers
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Distributors and Traders
•
Consultants
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Research Organizations
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Components Supplier
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Forums, Alliances and Associations
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OEMs
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Government bodies
Research Methodology Steps in Research Methodology We have used extensive secondary sources, directories, and databases such as Factiva, OneSource and company websites, to identify and collect information useful for this extensive technical and commercial study of the precision farming market. The primary sources – experts from related industries, and preferred precision farming solutions providers have been interviewed to obtain and verify critical information as well as assess the future prospects. The self-illustrative figure above, shows the market research methodology applied in making this report based on precision farming market.
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Secondary Research
• • • • • • • •
Value Chain Key Players End-user Applications Market Classification Annual Reports of Key Industry Players Geographical Markets with their Market Shares Market Trends Technological Developments
• Numbers validation Primary Research
Market Crackdown
3
• Competitive Landscape Validation • Market Dynamics Validation • • • • • • •
Top -Down Approach Bottom-Up Approach Data Triangulation Qualitative & Quantitative Analysis Market Segmentation Market Estimates Market Forecasts
Precision Farming Market By Technology, Components, Applications, Global Forecast & Analysis (2013 - 2018)
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Report Description Key Data Points taken from Secondary Sources •
Data for extensive and exhaustive segmentation and classification of the global precision farming market
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Segmentation breakups, split-ups, and percentage shares
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Revenue of the companies from annual reports and database portals such as Manta, Factiva, and OneSource, Dun & Bradstreet
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Data for market revenue and volume
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Key industry trends of the top players of the precision farming market
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Market growth rates and potential applications from technical papers and published research reports
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Qualitative insights into various aspects of the market, key trends, and emerging areas
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The major players in the market along with their recent activities, to help the market grow
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Quantitative data for mathematical and statistical calculations
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Validation and triangulation of all the numbers and graphs
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Company statistics (quantitative) and developments (qualitative) of company profiles
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Pricing estimation and validation of the pricing and forecasting model
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Market shares of key industry players in the market
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Forecasting for various market segments of the overall markets and validation of the forecasted data
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Technological landscape, competition between technologies, industry preferences, and market dynamics
Key Data Points taken from Primary Sources •
Validation of various data points determined from secondary research and analysis. Data points such as commercialization year, penetration rate, and expected shipments
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Market dynamics: drivers and restraints of the overall market
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Future prospects for the precision farming market
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Current and proposed production volumes of particular categories by market players
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Validation of numbers of the various product and enduser application markets
Assumptions Made for this Report All the general assumptions, terminologies and application key notes for market statistics & calculations, year-wise assumptions, forecast assumptions, and related important aspects for this research study, are mentioned below.
Report Assumptions Parameter
Currency value
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Assumption All the forecasts are done with the revenue and volume calculated under the standard assumption that the globally accepted currency - the U.S. Dollar's value remains constant over the next five years.
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Precision Farming Market By Technology, Components, Applications, Global Forecast & Analysis (2013 - 2018)
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Report Description Parameter
Data Point
Exchange rates and currency Conversion
For conversion of various currencies to USD, average historical exchange rates were used according to the year specified. For all the historical and current exchange rates required for calculations and currency conversions - OANDA website was used in this research study.
Average Selling Prices (ASP)
The ASPs (Average Selling Prices), wherever applied, are calculated using all kinds of suitable statistical and mathematical methods; and considering external qualitative factors affecting the prices. All the calculations interconnected between the tables are done considering the finalized ASPs.
Niche market segments
For niche market segments where accurate data of the respective time line was not available, the data was calculated using trend line analysis. In some instances, where mathematical and statistical models could not be applied to arrive at the number, generalization of specific related trends in that particular market was done.
Qualitative analysis
The qualitative analysis done from the quantitative data arrived at, is solely based on the understanding of the market and its trends, by the team of experts involved in making this report.
Mutually Exclusive and Exhaustive classification
All market segments and sub-market segments listed in this report, through various forms of classification, are considered to be mutually exclusive of each other, with no overlap among them. Also, for each type of classification, all sub-market segments listed under a market are exhaustive in nature, that is, they cover the whole market. In cases, where other fields may be present, where the listed market segments do not cover the entire market, a category 'others' is mentioned in the split-up of market statistics in the market data tables. Throughout the report, in any classification, non-inclusion of 'others 'field in market tables directly implies that the listed market segments fully cover the respective parent market.
GPS/GNSS
GPS market given in the report actually refers to the whole Global Navigation Satellite System (GNSS). In the report, the term GPS is colloquially used in conjunction with a part of GNSS term owing to its more popularity and awareness.
Remote Sensing
Remote Sensing market comprises satellite sensing as well as ground based sensing. Handheld sensors refer to all ground based sensors.
Yield Monitor
Yield monitors market does not consider GPS receivers, as it is considered separately.
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Precision Farming Market By Technology, Components, Applications, Global Forecast & Analysis (2013 - 2018)
Report Description List of Companies covered during the Study •
Ag Business & Crop Inc.
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Echelon Ag Inc.
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Ag Nav Inc.
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Jain Irrigation Systems Ltd.
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AGCO Corporation
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OmniSTAR
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AgJunction Inc.
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Precision Planting, Inc.
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AgLeader Technology
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Precision Agriculture.com.au
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AgriCon GmbH
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Raven Industries Inc.
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American Sensor Technologies Inc.
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SOYL Precision Farming
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AutoFarm
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Teejet Technologies
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Automata Inc.
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The Toro Company
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Deere & Co.
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Topcon Precision Agriculture
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Dickey-john Corporation
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Trimble Navigation
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Precision Farming Market By Technology, Components, Applications, Global Forecast & Analysis (2013 - 2018)
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Executive Summary Precision farming refers to the use of information and technology based systems for in-field management of crops and farm land resources. It could be simply understood as applying the right amount of input at the right time and the right location within a field. Conventionally, farmers treat their fields as homogenous; and repeat the same practices every year. Precision farming optimizes the farmland efficiency and agricultural practices already in use.
products. 70+ acquisitions over the past decade have allowed the company to become the innovation leader in the industry, accumulating over 900 patents. They provide about 75% of the U.S. Real Time Kinematics (RTK) correction coverage through their vast dealer networks. Currently, Trimble makes up for, approximately, xx% of the precision agriculture market. They sell their products, both, directly through OEM alliances and through distribution and reseller partners in the aftermarket.
Precision farming is observed to be more matured in the U.S. market; this market is expected to see upgrades in the existing systems, along with the adoption of the variable rate applicators driving the industry growth. Outside the U.S., South America, APAC and Europe; particularly, Brazil, Argentina, Eastern Europe and China – are fuelling a strong double-digit growth as they are in the earlier stages in the adoption life cycle and; also, due to the large consolidated farming operations in those regions.
Precision farming has its focus on information collection and geo-mapping and navigation. Precision farming can be referred as a “big data” theme in the agriculture sector. The entire process begins with equipment-mounted hardware. All the GPS receivers, remote equipment and field sensors, harvester moisture sensors, and ultrasonic boom height sensors feed information into the control system. The control system can, then, automatically adjust the application boom height, drill depth, tractor speed, and seed spacing in real time.
Analyzing the rat race in precision farming, it is observed that Deere & Co.(U.S.) and Trimble Navigation (U.S.) are the clear market leaders, Monsanto, recently, entering the sector via its acquisition of 'Precision Planting', is poised to experience double-digit growth, annually, over the next five years – far outpacing traditional farm equipment due to the product upgrade cycles & increased market penetration. Deere & Co. is a leading player in the precision agriculture industry, controlling, approximately, one-third of the market. The Deere precision agriculture offering is largely targeted towards the existing Deere farm equipment customer base. In addition to the standard hardware offerings, Deere offers farm management software which generates yield, fertilizer, and soil maps while automatically backing up data for security.
In addition, GPS monitoring reduces operator fatigue with automatic steering systems controlled by electric motors or hydraulic options that tie into oil lines on the tractor. The accuracy of these automatic steering systems is enhanced by the GPS guidance, which minimizes crop damage by keeping the tractor in a set row, even while turning and operating in uneven fields. The combination of guidance and steering systems allows operators to focus their energy on monitoring and seeding application systems. The data gathered is an input to the software programs, which allows growers or third-party service providers to create geospatial maps. The features of these maps can include topographic overlays, boundary outlines, soil content analysis, and detailed yield information. Analyzing these maps allows growers to make better decisions at the planting time, the next year
Trimble is a provider of advanced positioning systems and leading designer and manufacturer of precision agriculture
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Precision Farming Market By Technology, Components, Applications, Global Forecast & Analysis (2013 - 2018)
Executive Summary Precision Farming Market Revenue, By Technology, 2012 – 2018 ($Million) xx xx
$Million
xx xx xx xx xx xx xx Guidance Systems Remote Sensing Variable Rate Technology
2012 xx xx xx
2013 xx xx xx
2014 xx xx xx
It can be observed from the above figure that the market is segmented into technologies, namely guidance systems, remote sensing, and variable rate technology; where guidance systems hold the major market share, and variable rate technology is expected to grab the market share, sharply; while remote sensing is growing steadily over the years.
2016 xx xx xx
2017 xx xx xx
2018 xx xx xx
the market, with a xx% share, in 2012. The reason for the highest market share is the wide use of GPS enabled guidance systems across the world. GPS based guidance is considered as one of the basic factors of precision farming. Guidance systems market is expected to grow from the $xx million worth market that it accounted for, in 2012, to a $xx million worth market in 2018, at an estimated CAGR of xx% from 2013 to 2018.The total technology market for precision farming is expected to grow from the $xx million worth market that it accounted for, in 2012 to $xx million in 2018, at an estimated CAGR of xx% from 2013 to 2018.
Variable rate technology is expected to have the highest growth rate of xx% from 2013 to 2018.As it has the high adoption rate in the U.S. market and, also, due multiple applications, it is expected to drive the industry growth in the coming years. Guidance systems technology for precision farming was leading
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2015 xx xx xx
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Precision Farming Market By Technology, Components, Applications, Global Forecast & Analysis (2013 - 2018)
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Table of Contents Chapter Headings .....................................................................................................................Page No 1.
Introduction .......................................................................................................................................21 1.1
Key Take-Aways....................................................................................................................................................21
1.2
Report Description ...............................................................................................................................................22
1.3
Markets Covered...................................................................................................................................................22
1.4
Stakeholders .........................................................................................................................................................23
1.5
Research Methodology ........................................................................................................................................24
1.5.1
Key data points taken from secondary sources ..............................................................................................25
1.5.2
Key data points taken from primary sources ...................................................................................................25
1.5.3
Assumptions made for this report....................................................................................................................26
1.5.4
List of companies covered during the study ....................................................................................................28
2.
Executive Summary ..........................................................................................................................29
3.
Cover Story ........................................................................................................................................33
4.
Market Overview ................................................................................................................................37 4.1
Introduction...........................................................................................................................................................38
4.1.1
Benefits of precision farming ...........................................................................................................................40
4.2
Market Definition...................................................................................................................................................41
4.3
Evolution of Precision Farming...........................................................................................................................43
4.4
Precision Farming Life Cycle Analysis...............................................................................................................45
4.5
Value Chain Analysis............................................................................................................................................46
4.6
Market Dynamics ..................................................................................................................................................48
4.6.1
Drivers .............................................................................................................................................................48
4.6.1.1 Augmented yield & profitability.................................................................................................................49 4.6.1.2 Government assistance ...........................................................................................................................50 4.6.1.3 Energy & cost saving ...............................................................................................................................51 4.6.1.4 Growing agro industry ..............................................................................................................................52 4.6.2
Restraints ........................................................................................................................................................52
4.6.2.1 High initial investments ............................................................................................................................53 4.6.2.2 Dearth of technical acumen (lack of technical know-how) .......................................................................54 4.6.3
Opportunities ...................................................................................................................................................54
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Precision Farming Market By Technology, Components, Applications, Global Forecast & Analysis (2013 - 2018)
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Table of Contents Chapter Headings .....................................................................................................................Page No 4.6.3.1 Unmanned aerial vehicles application......................................................................................................54 4.6.3.2 Penetration of broadband and mobile technologies.................................................................................55 4.6.3.2.1 4.7
Burning Issue........................................................................................................................................................56
4.7.1 4.8
Environmental protection.................................................................................................................................56
Winning Imperative...............................................................................................................................................57
4.8.1
Partnership among market players. ................................................................................................................57
4.8.2
Focus on co-operative farming........................................................................................................................57
4.9
5.
Web based precision farming .......................................................................................................55
Porter’s Five Forces Analysis .............................................................................................................................58
4.9.1
Supplier’s bargaining power............................................................................................................................60
4.9.2
Buyer’s bargaining power................................................................................................................................61
4.9.3
Threat of new entrants ....................................................................................................................................62
4.9.4
Threat of substitutes........................................................................................................................................63
4.9.5
Competitive rivalry...........................................................................................................................................64
Global Precision Farming Market, by Technology .........................................................................65 5.1
Introduction...........................................................................................................................................................66
5.2
Guidance Systems................................................................................................................................................68
5.2.1
Global Positioning System (GPS) ...................................................................................................................68
5.2.1.1 GNSS technology accuracy levels ...........................................................................................................69 5.2.1.2 GNSS application in precision farming.....................................................................................................70 5.2.2
Geographic Information System (GIS) ............................................................................................................71
5.2.2.1 GIS adoption analysis for U.S. .................................................................................................................73 5.3
Remote Sensing....................................................................................................................................................81
5.3.1
Handheld .........................................................................................................................................................89
5.3.1.1 High usage of handheld sensors..............................................................................................................90 5.3.2
Satellite............................................................................................................................................................90
5.3.2.1 Types of satellite remote sensing images ................................................................................................91 5.4
Variable Rate Technology (VRT)..........................................................................................................................91
5.4.1
Variable rate fertilizer.....................................................................................................................................100
5.4.2
Variable rate pesticide ...................................................................................................................................101
5.4.3
Variable rate seeding.....................................................................................................................................101
5.4.3.1 Variable rate seeding expected to have highest growth rate .................................................................101
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Precision Farming Market By Technology, Components, Applications, Global Forecast & Analysis (2013 - 2018)
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Table of Contents Chapter Headings .....................................................................................................................Page No 6.
Global Precision Farming Market by Hardware & Software Components .................................103 6.1
Introduction.........................................................................................................................................................104
6.2
Automation & Control Systems.........................................................................................................................107
6.2.1
Display...........................................................................................................................................................114
6.2.2
Guidance and steering ..................................................................................................................................115
6.2.3
GPS/GNSS devices.......................................................................................................................................116
6.2.3.1 GPS/GNSS devices have highest market share ....................................................................................116 6.2.4
Mobile devices...............................................................................................................................................117
6.2.5
Flow and application control devices.............................................................................................................117
6.2.5.1 Flow and application control devices expected to have high demand ...................................................117 6.2.6 6.3
Others............................................................................................................................................................118
Sensing & Monitoring Devices ..........................................................................................................................118
6.3.1
Yield monitors................................................................................................................................................125
6.3.1.1 High adoption in the U.S. market ...........................................................................................................126 6.3.2
Soil sensors...................................................................................................................................................126
6.3.2.1 Wide adoption of nutrient sensors..........................................................................................................127 6.3.2.2 Moisture sensor......................................................................................................................................128 6.3.2.3 Temperature sensor ...............................................................................................................................128 6.3.2.4 Nutrient sensor.......................................................................................................................................128 6.3.3
Water sensors ...............................................................................................................................................129
6.3.4
Climate sensors.............................................................................................................................................130
6.3.4.1 Climate sensor’s growing significance ...................................................................................................130 6.3.5 6.4
Others............................................................................................................................................................130
Farm Management System ................................................................................................................................130
6.4.1
Softwares ......................................................................................................................................................138
6.4.2
Consulting & training services .......................................................................................................................139
6.4.2.1 New technology adoptions propelling consultation & training services..................................................139
7.
Precision Farming Market by Application.....................................................................................140 7.1
Introduction.........................................................................................................................................................141
7.2
Yield Monitoring..................................................................................................................................................143
7.2.1
Yield monitoring benefits ...............................................................................................................................143
7.2.2
On-farm yield monitoring ...............................................................................................................................144
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Table of Contents Chapter Headings .....................................................................................................................Page No 7.2.3 7.3
Off-farm yield monitoring ...............................................................................................................................145
Variable Rate Application...................................................................................................................................146
7.3.1
Map-based VRA ............................................................................................................................................146
7.3.2
Sensor-based VRA........................................................................................................................................146
7.3.3
Field applications...........................................................................................................................................147
7.3.3.1 Field applications analysis in the U.S. market........................................................................................147 7.4
7.4.1
Boundary mapping ........................................................................................................................................151
7.4.2
Drainage mapping .........................................................................................................................................151
7.5
8.
Field Mapping......................................................................................................................................................151
Soil Monitoring....................................................................................................................................................152
7.5.1
Moisture monitoring.......................................................................................................................................153
7.5.2
Nutrient monitoring ........................................................................................................................................153
7.6
Crop Scouting .....................................................................................................................................................154
7.7
Others ..................................................................................................................................................................156
Global Precision Farming Market by Geography .........................................................................158 8.1
Introduction.........................................................................................................................................................159
8.2
Americas..............................................................................................................................................................162
8.2.1
North America................................................................................................................................................164
8.2.1.1 U.S. ........................................................................................................................................................165 8.2.1.1.1
U.S. Holds highest market share of precision farming ...............................................................165
8.2.1.2 Canada...................................................................................................................................................166 8.2.1.3 Mexico....................................................................................................................................................166 8.2.2
South America ...............................................................................................................................................166
8.2.2.1 Brazil ......................................................................................................................................................167 8.2.2.2 Argentina................................................................................................................................................168 8.2.2.3 Others ....................................................................................................................................................169 8.3
Europe .................................................................................................................................................................169
8.3.1
Germany........................................................................................................................................................172
8.3.1.1 Germany holds highest market share in Europe....................................................................................172 8.3.2
U.K. ...............................................................................................................................................................172
8.3.3
France ...........................................................................................................................................................173
8.3.4
Others............................................................................................................................................................173
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Table of Contents Chapter Headings .....................................................................................................................Page No 8.4
APAC....................................................................................................................................................................173
8.4.1
China .............................................................................................................................................................176
8.4.1.1 China expected to have highest market growth .....................................................................................176 8.4.2
Japan.............................................................................................................................................................176
8.4.3
India...............................................................................................................................................................177
8.4.4
Others............................................................................................................................................................177
8.5
Rest of the World ................................................................................................................................................178
8.5.1
Australia ........................................................................................................................................................179
8.5.1.1 One of the pioneer in precision farming .................................................................................................179
9.
8.5.2
Middle east ....................................................................................................................................................181
8.5.3
Africa .............................................................................................................................................................181
8.5.4
Others............................................................................................................................................................182
Competitive Landscape ..................................................................................................................183 9.1
9.1.1
Market shares................................................................................................................................................185
9.1.2
Growth strategy .............................................................................................................................................186
9.1.3
Precision farming market product portfolio....................................................................................................188
9.2
10.
Introduction.........................................................................................................................................................184
Competitive Situation & Trends ........................................................................................................................190
9.2.1
New product developments & launches ........................................................................................................190
9.2.2
Joint ventures, collaborations, partnerships, alliances & contracts. ..............................................................198
9.2.3
Mergers and acquisition ................................................................................................................................201
9.2.4
Others............................................................................................................................................................203
Company Profile ..............................................................................................................................206
(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)* 10.1
AG BUSINESS & CROP INC...............................................................................................................................206
10.2
AG LEADER TECHNOLOGY ..............................................................................................................................210
10.3
AG-NAV INC.........................................................................................................................................................216
10.4
AGCO CORPORATION .......................................................................................................................................222
10.5
AGJUNCTION INC...............................................................................................................................................229
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Table of Contents Chapter Headings .....................................................................................................................Page No 10.6
AGRI CON GMBH................................................................................................................................................235
10.7
AMERICAN SENSOR TECHNOLOGIES INC. ....................................................................................................241
10.8
AUTOFARM .........................................................................................................................................................244
10.9
AUTOMATA INC...................................................................................................................................................250
10.10 DEERE & COMPANY...........................................................................................................................................254 10.11 DICKEY-JOHN CORPORATION .........................................................................................................................261 10.12 ECHELON AG INC...............................................................................................................................................266 10.13 JAIN IRRIGATION SYSTEMS LTD......................................................................................................................271 10.14 OMNISTAR...........................................................................................................................................................277 10.15 PRECISION PLANTING INC. ..............................................................................................................................280 10.16 PRECISIONAGRICULTURE.COM.AU ................................................................................................................284 10.17 RAVEN INDUSTRIES INC. ..................................................................................................................................289 10.18 SOYL PRECISION FARMING..............................................................................................................................297 10.19 TEEJET TECHNOLOGIES ..................................................................................................................................302 10.20 THE TORO COMPANY ........................................................................................................................................307 10.21 TOPCON PRECISION AGRICULTURE...............................................................................................................312 10.22 TRIMBLE NAVIGATION LIMITED .......................................................................................................................318 *Details on Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments might not be captured in case of unlisted companies.
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List of Tables Table Titles ................................................................................................................................Page No 1
Report Assumptions .....................................................................................................................................................26
2
Precision Farming Market Revenue, by Technology, 2012 - 2018 ($Million)................................................................67
3
Guidance Systems Market Revenue, by Type, 2012 - 2018 ($Million).........................................................................74
4
Guidance Systems Market Revenue, by Geography, 2012 - 2018 ($Million) ...............................................................75
5
Americas: Guidance Systems Market Revenue, by Region, 2012 - 2018 ($Million) ....................................................76
6
North America: Guidance Systems Market Revenue, by Country, 2012 - 2018 ($Million) ...........................................77
7
South America: Guidance Systems Market Revenue, by Country, 2012 - 2018 ($Million)...........................................78
8
Europe: Guidance Systems Market Revenue, by Country, 2012 - 2018 ($Million).......................................................79
9
APAC: Guidance Systems Market Revenue, by Country, 2012 - 2018 ($Million).........................................................80
10
ROW: Guidance Systems Market Revenue, by Country, 2012 - 2018 ($Million) .........................................................81
11
Remote Sensing Technology Market Revenue, by Type, 2012 - 2018 ($Million) .........................................................83
12
Remote Sensing Technology Market Revenue, by Geography, 2012 - 2018 ($Million) ...............................................84
13
Americas: Remote Sensing Market Revenue, by Region, 2012 - 2018 ($Million)........................................................85
14
North America: Remote Sensing Market Revenue, by Country, 2012 - 2018 ($Million) ...............................................85
15
South America: Remote Sensing Market Revenue, by Country, 2012 - 2018 ($Million) ..............................................86
16
Europe: Remote Sensing Market Revenue, by Country, 2012 - 2018 ($Million) ..........................................................87
17
APAC: Remote Sensing Market Revenue, by Country, 2012 - 2018 ($Million) ............................................................88
18
ROW: Remote Sensing Market Revenue, by Country, 2012 - 2018 ($Million) .............................................................89
19
Types of Satellite Remote Sensing Images ..................................................................................................................91
20
Variable Rate Technology Market Revenue, by Type, 2012 - 2018 ($Million) ..............................................................93
21
Variable Rate Technology Market Revenue, by Geography, 2012 - 2018 ($Million) ....................................................94
22
Americas: Variable Rate Technology Market Revenue, by Region, 2012 - 2018 ($Million)..........................................95
23
North America: Variable Rate Technology Market Revenue, by Country, 2012 - 2018 ($Million).................................96
24
South America: Variable Rate Technology Market Revenue, by Country, 2012 - 2018 ($Million) ................................97
25
Europe: Variable Rate Technology Market Revenue, by Country, 2012 - 2018 ($Million) ............................................98
26
APAC: Variable Rate Technology Market Revenue, by Country, 2012 - 2018 ($Million) ..............................................99
27
ROW: Variable Rate Technology Market Revenue, by Country, 2012 - 2018 ($Million) .............................................100
28
Precision Farming Market Revenue, by Components, 2012 - 2018 ($Million) ...........................................................106
29
Automation & Control Systems Market Revenue, by Type, 2012 - 2018 ($Million) ....................................................107
30
Automation & Control Systems Market Revenue, by Geography, 2012 - 2018 ($Million) ..........................................108
31
Americas: Automation & Control Systems Market Revenue, by Region, 2012 - 2018 ($Million) ...............................109
32
North America: Automation & Control Systems Market Revenue, by Country, 2012 - 2018 ($Million) .......................110
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Precision Farming Market By Technology, Components, Applications, Global Forecast & Analysis (2013 - 2018)
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List of Tables Table Titles ................................................................................................................................Page No 33
South America: Automation & Control Systems Market Revenue, by Country, 2012 - 2018 ($Million).......................111
34
Europe: Automation & Control Systems Market Revenue, by Country, 2012 - 2018 ($Million) ..................................112
35
APAC: Automation & Control Systems Market Revenue, by Country, 2012 - 2018 ($Million) ....................................113
36
ROW: Automation & Control Systems Market Revenue, by Country, 2012 - 2018 ($Million) .....................................114
37
Sensing & Monitoring Devices Market Revenue, by Type, 2012 - 2018 ($Million) .....................................................118
38
Sensing & Monitoring Devices Systems Market Revenue, by Geography, 2012 - 2018 ($Million).............................119
39
Americas: Sensing & Monitoring Devices Market Revenue, by Region, 2012 - 2018 ($Million) ................................120
40
North America: Sensing & Monitoring Devices Market Revenue, by Country, 2012 - 2018 ($Million) .......................121
41
South America: Sensing & Monitoring Devices Market Revenue, by Country, 2012 - 2018 ($Million) .......................122
42
Europe: Sensing & Monitoring Devices Market Revenue, by Country, 2012 - 2018 ($Million)...................................123
43
APAC: Sensing & Monitoring Devices Market Revenue, by Country, 2012 - 2018 ($Million).....................................124
44
ROW: Sensing & Monitoring Devices Market Revenue, by Country, 2012 - 2018 ($Million)......................................125
45
Soil Sensors Market Revenue, by Type, 2012 - 2018 ($Million).................................................................................127
46
Farm Management System Market Revenue, by Type, 2012 - 2018 ($Million)..........................................................131
47
Farm Management System Market Revenue, by Geography, 2012 - 2018 ($Million)................................................132
48
Americas: Farm Management System Market Revenue, by Region, 2012 - 2018 ($Million).....................................133
49
North America: Farm Management System Market Revenue, by Country, 2012 - 2018 ($Million) ............................134
50
South America: Farm Management System Market Revenue, by Country, 2012 - 2018 ($Million)............................135
51
Europe: Farm Management System Market Revenue, by Country, 2012 - 2018 ($Million) .......................................136
52
APAC: Farm Management System Market Revenue, by Country, 2012 - 2018 ($Million) .........................................137
53
ROW: Farm Management System Market Revenue, by Country, 2012 - 2018 ($Million) ..........................................138
54
Precision Farming Market Revenue, by Applications, 2012 - 2018 ($Million) ............................................................142
55
Benefits of Yield Monitoring ........................................................................................................................................143
56
Yield Monitoring Application Market Revenue, by Geography, 2012 - 2018...............................................................145
57
Variable Rate Application Market Revenue, by Geography, 2012 - 2018 ($Million) ...................................................150
58
Field Mapping Application Market Revenue, by Geography, 2012 - 2018 ($Million) ..................................................152
59
Soil Monitoring Application Market Revenue, by Geography, 2012 - 2018 ($Million) .................................................154
60
Crop Scouting Application Market Revenue, by Geography, 2012 - 2018 ($Million) ..................................................155
61
Other Applications Market Revenue, by Geography, 2012 - 2018 ($Million) ..............................................................157
62
Precision Farming Market Revenue, by Geography, 2012 - 2018 ($Million) ..............................................................161
63
Americas Precision Farming Market Revenue, by Region, 2012 - 2018 ($Million) ....................................................162
64
Americas: Precision Farming Market Revenue by Applications, 2012 - 2018 ($Million) ............................................163
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Precision Farming Market By Technology, Components, Applications, Global Forecast & Analysis (2013 - 2018)
SE 2114 2013
List of Tables Table Titles ................................................................................................................................Page No 65
North America Precision Farming Market Revenue, by Country, 2012 - 2018 ($Million)............................................164
66
South America Precision Farming Market Revenue, by Country,2012 - 2018 ($Million) ............................................167
67
Europe Precision Farming Market Revenue , by Country 2012 - 2018 ($Million) ......................................................170
68
Europe: Precision Farming Market Revenue by Applications, 2012 - 2018 ($Million)................................................171
69
APAC Precision Farming Market Revenue, by Country, 2012 - 2018 ($Million).........................................................174
70
APAC: Precision Farming Market by Revenue by Applications, 2012 - 2018 ($Million) .............................................175
71
ROW Precision Farming Market Revenue, by Country, 2012 - 2018 ($Million)..........................................................178
72
ROW: Precision Farming Market Revenue by Applications, 2012 - 2018 ($Million)...................................................179
73
Product Portfolio .........................................................................................................................................................188
74
Precision Farming Market: New Product Developments And Product Launches, 2010 - 2013..................................190
75
Precision Farming Market: Joint Ventures, Collaborations, Partnerships, Alliances & Contracts, 2009 - 2012 .........198
76
Precision Farming Market: Mergers & Acquisitions, 2011 - 2012 ...............................................................................201
77
Precision Farming Market: Others, 2010 - 2013.........................................................................................................203
78
AGCO Corporation: Total Revenues, 2011 - 2012 ($Million) ......................................................................................225
79
AGCO Corporation: Total Revenue, by Geography, 2011 - 2012 ($Million) ...............................................................225
80
AgJunction: Total Revenue, 2011 - 2012 ($Million) ....................................................................................................231
81
AgJunction: Total Revenue, by Geography, 2011 - 2012 ($Million) ............................................................................232
82
Deere & Company: Total Revenue, 2011 - 2012 ($Billion) .........................................................................................257
83
Jain Irrigation Systems: Total Revenue, 2011 - 2012 ($Million)..................................................................................273
84
Jain Irrigation Systems: Total Revenue, by Geography, 2011 - 2012 ($Million) .........................................................274
85
Jain Irrigation Systems: Total Revenue, by Segments, 2011 - 2012 ($Million)...........................................................275
86
Raven Industries Inc.: Total Revenue, 2012 - 2013 ($Million) ....................................................................................292
87
Raven Industries Inc.: Total Revenue, by Segment, 2012 - 2013 ($Million) ...............................................................292
88
Raven Industries: Total Revenue, by Geography, 2012 - 2013 ($Million)...................................................................293
89
SOYL Precision Farming: Products & Services..........................................................................................................298
90
The Toro Company: Total Revenue, 2011 - 2012 ($Million)........................................................................................309
91
The Toro Company: Total Revenue, by Geography, 2011 - 2012 ($Million) ...............................................................310
92
The Toro Company: Total Revenue, by Segment, 2011 - 2012 ($Million) ..................................................................310
93
Trimble Navigation Limited: Total Revenue, 2011 - 2012 ($Million)............................................................................321
94
Trimble Navigation Limited: Total Revenue, by Segment, 2011 - 2012 ($Million).......................................................322
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Precision Farming Market By Technology, Components, Applications, Global Forecast & Analysis (2013 - 2018)
SE 2114 2013
List of Figures Figure Titles ..............................................................................................................................Page No 1
Steps in Research Methodology...................................................................................................................................24
2
Precision Farming Market Revenue, by Technology, 2012 - 2018 ($Million)................................................................31
3
Aspects of Precision Farming .......................................................................................................................................39
4
Precision Farming Market Segmentation .....................................................................................................................41
5
Precision Farming Evolution .........................................................................................................................................43
6
Life Cycle Analysis for Precision Farming ....................................................................................................................45
7
Precision Farming Market: Value Chain .......................................................................................................................47
8
Impact Analysis of Market Drivers ................................................................................................................................49
9
Impact Analysis of Market Restraints ...........................................................................................................................53
10
Porter’s Five Forces Analysis for Precision Farming Market ........................................................................................59
11
Supplier’s Bargaining Power ........................................................................................................................................60
12
Buyer’s Bargaining Power ............................................................................................................................................61
13
Threat of New Entrants.................................................................................................................................................62
14
Threat of Substitutes ....................................................................................................................................................63
15
Competitive Rivalry.......................................................................................................................................................64
16
Precision Farming Technology Market Segmentation ..................................................................................................66
17
GNSS Technology Accuracy Levels .............................................................................................................................69
18
GNSS Application Pyramid ...........................................................................................................................................71
19
GIS in Precision Agriculture ..........................................................................................................................................72
20
GIS Adoption Analysis 2013 - 2018 ..............................................................................................................................73
21
Remote Sensing Systems ............................................................................................................................................82
22
Variable Rate Seeding ..................................................................................................................................................92
23
Hardware & Software Components Market Segmentation.........................................................................................105
24
Market by Application-Tree Structure .........................................................................................................................141
25
Field Applications Analysis .........................................................................................................................................147
26
Precision Farming Market Segmentation by Geography............................................................................................160
27
Precision Farming Market: Competitive Landscape ...................................................................................................184
28
Precision Farming Market Share, 2012 ......................................................................................................................185
29
Precision Farming Market Share, by Growth Strategy, 2010 - 2013 ..........................................................................187
30
AG Business & Crop Inc.: Products & Services .........................................................................................................207
31
AG Leader Technology: Products & Services .............................................................................................................211
32
AG Leader Technology: SWOT Analysis ....................................................................................................................213
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Precision Farming Market By Technology, Components, Applications, Global Forecast & Analysis (2013 - 2018)
SE 2114 2013
List of Figures Figure Titles ..............................................................................................................................Page No 33
AG-Nav Inc.: Products & Services..............................................................................................................................217
34
AG-Nav: SWOT Analysis ............................................................................................................................................219
35
AGCO Corporation: Products & Services ...................................................................................................................223
36
AGCO Corporation: SWOT Analysis ..........................................................................................................................226
37
Agjunction: Products & Services ................................................................................................................................230
38
Agri Con GmbH: Products &Services .........................................................................................................................236
39
Agri Con: SWOT Analysis...........................................................................................................................................238
40
American Sensor Technologies: Products & Services................................................................................................242
41
Autofarm: Products & Services...................................................................................................................................245
42
Autofarm: SWOT Analysis ..........................................................................................................................................247
43
Automata Inc.: Products & Services ...........................................................................................................................251
44
Deere & Company: Products & Services....................................................................................................................255
45
Deere & Company: SWOT Analysis ...........................................................................................................................258
46
Dickey-John Corporation: Products & Services..........................................................................................................262
47
Dickey-John Corporation: SWOT Analysis .................................................................................................................264
48
Echelon AG: Products & Services ..............................................................................................................................267
49
Echelon AG: SWOT Analysis......................................................................................................................................268
50
Jain Irrigation Systems: Products & Services .............................................................................................................272
51
Omnistar: Products & Services...................................................................................................................................278
52
Precision Planting: Products & Services ....................................................................................................................281
53
Precision Agriculture: Products & Services ................................................................................................................285
54
Precision Agriculture: SWOT Analysis ........................................................................................................................287
55
Raven Industries: Products & Services ......................................................................................................................290
56
Raven Industries: SWOT Analysis..............................................................................................................................294
57
SOYL Precision Farming: SWOT Analysis .................................................................................................................300
58
Teejet Technologies: Products & Services..................................................................................................................303
59
Teejet Technologies: SWOT Analysis .........................................................................................................................305
60
The Toro Company: Products & Services...................................................................................................................308
61
Topcon Precision Agriculture: Products & Services....................................................................................................313
62
Topcon Precision Agriculture: SWOT Analysis ...........................................................................................................315
63
Trimble Navigation Limited: Products & Services.......................................................................................................319
64
Trimble Navigation: SWOT Analysis ...........................................................................................................................323
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Precision Farming Market By Technology, Components, Applications, Global Forecast & Analysis (2013 - 2018)
SE 2114 2013
Sample Tables
e l b a T ple
Precision Farming Market Revenue, By Technology, 2012 – 2018 ($Million) Technology
2012
2013
Guidance Systems Remote Sensing Variable Rate Technology Total
2014
2015
2016
2017
2018
CAGR% (2013-2018)
m a S
Precision Farming Market Revenue, By Components, 2012 – 2018 ($Million) Components
2012
Automation & Control Systems Sensing & Monitoring Devices Farm Management System Total
2013
2014
e l b Ta
2015
e l p am
2016
2017
2018
CAGR% (2013-2018)
2017
2018
CAGR% (2013-2018)
S
Precision Farming Market Revenue, By Applications, 2012 - 2018 ($Million) Applications
2012
2013
2014
2015
Yield Monitoring Variable Rate Application
e l p am
Field Mapping Soil Monitoring Crop Scouting Others
S
Total
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2016
e l b Ta
Precision Farming Market By Technology, Components, Applications, Global Forecast & Analysis (2013 - 2018)
SE 2114 2013
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Precision Farming Market By Technology, Components, Applications, Global Forecast & Analysis (2013 - 2018)
SE 2114 2013
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Related Reports Global Wireless Sensors Market for Environmental and Agricultural Monitoring (2011-2016) Central to “ambient intelligence�; insights into the wireless sensors market for environmental and agricultural monitoring are detailed in this report. This report refers to environmental and agricultural monitoring as areas deployed with intelligent sensor interface that tracks, informs about, provides granular control of, and monitors the environment and agriculture in situ- real time.
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Global Farm Equipments / Machinery Market, by Type, by Application, and by Geography: Trends and forecasts (2011-2016) Global Agriculture equipment market is growing at faster rate all over the world, especially due to mechanization of farm sectors in developing counties. Government pushes for farm mechanization with subsidies are driving this market. Europe is largest market for Agricultural equipments followed by North America and Asia. India and China are fastest growing countries due to government push in form of subsidies for Agriculture equipment market in Asia. Farm equipments or agricultural equipments are basically machineries and equipments which provides ease in the agricultural operations and ultimately to increase the yield and quality of crops. Agriculture equipment market is segmented as Tractors, Harvesters, Seeders, Ploughs, Threshing machine etc. Farm tractors are largest and fastest growing market segment. Global agriculture machinery market is controlled by three major players AGCO, John Deere and CNH Global.
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