FF16 // Report

FORTE 2016

REPORT 2016

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FORTE 2016

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FORTE 2016

“The beauty of a living thing is not the atoms that go into it, but the way those atoms are put together.�

Carl Sagan, Cosmos 3

FORTE 2016 // INDEX

06 INTRODUCTION 08 STRATEGY 11 GLOBALIZATION 13 PROGRAMMATION 17 CONCEPT 18 GENERATIVE ART 20 LANGUAGE 22 INTERACTION SPACE vs PUBLIC 29 NEW AUDIENCE

31 BRAND ACTIVATION 32 ACCOMODATION 33 TRANSPORT 35 CAMPING IS LOVE 38 SONICGOODS 39 INTEGRATION WITH THE COMMUNITY 40 FEEDBACKS 42 CASHLESS SYSTEM 44 KEY INDICATORS 46 PARTNERS 4

FORTE 2016 FORTE 2016// © PHOTO BY SLEEKLAB

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FORTE 2016 // INTRODUCTION

The goal of consolidating Festival Forte as a global cultural reference was reached after the conclusion of the year 2016. The aesthetic of Forte 2016 involved research of new languages, in order to solidify the intrinsic characteristics of its base values, broadening the horizon of expression through the creation of autonomous digital systems, capable of random visual synthesis: Generative Art.

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FORTE 2016 // INTRODUCTION

Support from media and from countless people that move to Montemor-o-Velho during August, allowed to project the event on a world scale.

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FORTE 2016 // STRATEGY

Festival Forte is committed to development and innovation with new approaches towards specific markets, by structuring new products aimed at enhancing the existing territorial heritage, by consolidating the production of cultural and artistic content and developing new tools and approaches to promote the center of Portugal as a tourist destination.

It is meant to have a sustainable vision.

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FORTE 2016 // © PHOTO BY SWEETLIFE FORTE 2016

“Now we are aiming our technologies inward where they will start to merge with our minds, our memories, our metabolisms, our personalities, our progeny, and perhaps our souls.”

9 Joel Garreau, Radical Evolution

FORTE 2016 // © PHOTO BY LOCAL SUICIDE FORTE 2016

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“Tourism of the Center of Portugal reinforces the quality of Forte” Reaching new audiences in national and international markets is a priority of Festival Forte, boosting the relationship between creative and economic development of the region of Montemor-o-Velho.

In 2016, international attendees represented 70% of the total, including over 30 different countries. The countries with the highest incidence rates were: France, Spain, Germany, United Kingdom, Austria, the Netherlands and Italy.

The internationalization of Festival Forte, in only three editions, is due to the quality of the billing and its location: a castle, which is national heritage.

FORTE 2016 // GLOBALIZATION

On the third edition of Festival Forte, the governmental entity - Tourism of the Center of Portugal - becomes a partner.

For Pedro Machado, chairman of the executive committee, “this municipality deserves all the support of the Tourism of the Center of Portugal, because of its geography and aptitude for major events, which is reflected in the greater success of the 2016 edition compared to previous years. All that can get more foreigners to help sell what is ours, in this way exporting without leaving the country, is an added value.

Diário de Coimbra - 27/07/2016

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BEN FROST w/ MFO live a/v AMULADOR • ANCIENT METHODS live APART live • APPARAT • BEN KLOCK • CABARET VOLTAIRE live a/v DANIEL MILLER • DAVID RODRIGUES • DRUMCELL HELENA HAUFF • KOBOSIL • MANU • MARCEL DETTMANN MICHAEL MAYER • RØDHÅD • RROSE live • RUI VARGAS SEBASTIAN MULLAERT & ULF ERIKSSON live • SILENT SERVANT live SHCURO • TRADE live • TRUNCATE • VIL • VRIL live (aka MINILOGUE)

(aka Blawan & Surgeon)

FORTE 2016 // MENU FORTE 2016

25, 26 & 27 August 2016 // MONTEMOR-O-VELHO CASTLE // PORTUGAL

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“Forte as been successively appointed by specialized media, as one of the best Festivals of the genre.�

FORTE 2016 // PROGRAMMATION

Forte promotes art as a means to boost heritage and territory.

The Festival has already attracted around 7500 spectators and in 2016, the 3rd edition was marked by the national and international affirmation of the project, for its relevance, quality and excellence.

In 2016 the lineup was acclaimed in all relevant international media outlets: Pitchfork placed it among the 30 best festivals in its annual guide of worldwide Festivals. Reviews by Pitchfork represent the state of the art of the music scene. It has about 240,000 readers per day, and more than 1.5 million unique visitors per month, being the online platform with the highest reach in the area of contemporary music.

Festival Forte was also featured in the american XLR8R - founded in Seattle in 1993 - that is currently one of the most influential platforms in electronic music. Festival Forte also returned to the podium of Resident Advisor as one of the best 10 August Festivals in the world, also entering the top chart of Trax magazine. It was considered by 6AM as one of the most beautiful places to celebrate a Festival, with great emphasis on the Montemor-o-Velho Castle.

Raquel Carrilho, Jornal i, 25/08/2016

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Cabaret Voltaire: Techno Guerrilla “In recent years, Richard H. Kirk has dedicated himself to the recovery of lost material from Cabaret Voltaire, releasing archived recordings that are already in the 5th volume. In practice, Kirk has been the only Cabaret Voltaire member since the 90s and recently revived live performances, playing for the first time in Portugal at FESTIVAL FORTE, where Daniel Miller will also perform.

DM is another electronic music legend and the boss of Mute Records that puts out releases from artists such as Depeche Mode, Fad Gadget, Nitzer Ebb or Nick Cave.

From the lineup Of FORTE 2016 there are also prominent names of the techno scene such as Ben Klock, Marcel Dettmann, Michael Mayer and Apparat.�

FORTE 2016

Isilda Sanches, Antena 3 online, 25-08-2016

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FORTE // © PHOTO BY LOCAL SUICIDE FORTE2016 2016

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FORTE2016 2016 FORTE // © CASEY REAS INSTALLATTION

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“Computer originated as tool for fast calculations, has evolved into a medium for expression.�

The innovation of Forte by defining the language in which it is expressed, results in a unique aesthetic. Relying on careful musical selection and visual dynamism underlying every show, Festival Forte is a reflection of the convergence and synergy between all elements.

Starting from this idea of convergence and synergy between music, image, public and nature, the focus is on the human ability to see and hear. These two skills, allow the translation of stimuli from the outside world under the form of a personal, unique experience.

FORTE 2016 // CONCEPT

The convergence of these two fields has been subject of debate and research: two areas that are born apart are now virtually inseparable. This is where the experimental and dynamic relationship between sound and image is generated in a rare and abundant creative dialogue, which defines new trends in digital communication.

Casey Reas, Processing: A Programming Handbook for Visual Designers and Artists

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FORTE // GENERATIVE ART FORTE2016 2016

Generative art refers to any artistic practice that is governed by the use of a system which obeys a set of language rules.

These languages are associated to programming and algorithmic logic that have a non- linear visual response.

The systems are autonomous and fertile grounds for exploring the multiplicity of algorithmic beauty.

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FORTE2016 2016 FORTE // GENERATIVE ART

The dimensional constraints of the four elements of nature – earth, wind, fire and water, are the basis of this new language. These four elements provide different sensorial experiences and are bounded by two temporal extremes: night and day, present in the light/shadow dichotomy of Forte’s communication. Without compromising the visual code of the festival, the semantics are renewed for experimental methods of communication.

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FORTE 2016 // LANGUAGE

The connection between this language and the festival’s identity is based on the conceptualization of generative art, on an algorithmic transformation into visual code.

The dialogue between physical and virtual spaces leads to visual mutations that follow a consistent identification of pictorial elements.

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FORTE // © PHOTO BY STALKING PROJECT FORTE2016 2016

“Dialogue should simply be a sound among other sounds, just something that comes out of the mouths of people whose eyes tell the story in visual terms.”

21 Alfred Hitchcock

FORTE // © JAYGO BLOOM INSTALLATTION - GENERATIVE CHAPEL FORTE2016 2016

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FORTE 2016 // INTERACTION BETWEEN SPACE AND PUBLIC

A good realization of this identity leads to the deconstruction of the message and the means by which it is transmitted.

The specific code underlying electronic music and the physical space where it will be presented, generate a unique place to hear and contemplate in a pure environment.

The castle of Montemor-o-Velho, classified as National Heritage, has a significant symbolic value on spatial and cultural memory. Festival Forte stimulates emotional experimentation.

A personal highlight was developing work for the Santa Maria de Alcรกรงova church. Every evening the crowds would drift towards the green light emanating from the church enclave, inside a pixel perfect mapped structure, visible from the gates a slow, undulating, generative video synthesis, reminiscent of early video engineer Nam June Paik, illuminating the arched screen towering four metres above and suspended two feet from the floor between slender spiral pillars.

Jaygo Bloom, Festival Forte Lead AV Developer

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FORTE 2016 // Š JAYGO BLOOM INSTALATTION - GENERATIVE GARDEN

A short walk away in the castle courtyard, I took to the task of mapping twenty large, square paving stones and illuminating these through a random generative sequence, made possible through code and the abstract and complex universe of Fragment Shaders*, mapped by an overhead strobe rigged to a metal frame.

As happens so often when making for public interaction, the work soon realised itself as a generative, interactive dance floor; a reworking of those initial coded experiments by John Conway back in the 1960s, the subject of Artificial Life. A-Life for millennial’s, after hours entertainment fuelled by a raw sense of fun and acute acid contortions. One 20-something guy in a red t-shirt tested a paving stone with one foot, as if checking for boobytraps, while others danced from stone to stone in an attempt to keep up with the lights.

Jaygo Bloom, Festival Forte Lead AV Developer * http://thebookofshaders.com

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FORTE 2016 FORTE 2016 // © PHOTO BY RUBEN JOSE

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FORTE // © JAYGO BLOOM INSTALLATTION - GENERATIVE GARDEN FORTE2016 2016

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FORTE 2016 // Š JAYGO BLOOM INSTALLATTION - GENERATIVE GARDEN

Situated in the castle gardens with a panorama across the entire Montemor-O-Velho valley, I erected a towering four metre cubed, L- shaped, white monolith, mapped structure.

Throughout the night this became a haven for phased out folk, surrounded at times by a few dozen revellers, exploring its minimal form as a place to rest, absorbed within the rich, analogue video synthesis projected on its shape from all sides, punctuating the horizon line from dusk till dawn with a digital, other-worldliness.

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FORTE // © PHOTO BY LOCAL SUICIDE FORTE2016 2016

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“Festival Forte brought thousands of tourists, like no other event carried out in the district.”

FORTE 2016 // NEW AUDIENCE

The Festival focuses on two aspects: attracting an audience with great knowledge and interest in electronic music and performing arts, and gathering new audiences, that are interested in modern pedagogical content.

Entrevista a Emílio Torrão, Diário As Beiras, 04-09-2015

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FORTE FORTE2016 2016

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FORTE2016 2016 FORTE // BRAND ACTIVATION

The performance of Forte as a concept and brand has proved to be an excellent vehicle for other major brands.In 2016, Coca-Cola presented Coke n ‘Roll - a concept bar with non-alcoholic and alcoholic cocktails.

Burn Energy Drink chose the Festival to activate its Lounge area, and contributed to purchase the RFI cards of the cashless system. Jameson has been a partner of the Festival since the first edition and has been promoting a healthy dialogue with consumers recurring to giveaways and happy hours between 11pm and 3am. The new Jameson Ginger & Lime recipe was also activated in the festival. Heineken promoted its premium beer and introduced the new Strongbow Cider.

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// Š PHOTO BY LOCAL SUICIDE

FORTE 2016 // ACCOMODATION

Festival Forte reinforced partnerships established in 2014 and 2015.In 2016, it partnered with Hotel groups installed in Figueira da Foz, Montemor-o-Velho and the surroundings.

These partnerships resulted in a series of accommodation packages consisting of a general admission, transportation to Montemor-o-Velho, a welcome pack with 1 bag, 1 t- shirt and a guide. These packages were significant in Figueira da Foz, where agreements with five hotel groups were established.

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FORTE 2016 // TRANSPORT

In order to guarantee greater comfort and ease of access, the Festival offers a discount service with CP Trains and a free bus service connecting Coimbra / Montemor-o-Velho, Alfarelos / Montemor-o-Velho, Figueira da Foz / Montemor-o-Velho. In articulation with the main national bus transport company, Transdev,in 2016, direct connections from Lisbon and Porto airports to the village of Montemor-o-Velho were guaranteed. These measures have resulted in greater visibility at national and international levels and the inclusion of Montemor-o-Velho on the touristic route of tourist destinations in Portugal, such as Coimbra and Figueira da Foz. 33

FORTE // © PHOTO BY STALKING PROJECT FORTE2016 2016

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FORTE 2016 // CAMPING IS LOVE

“It is your home for a few days, but it’s more than that. It’s in the camping where the sentiment of the festival is often formed and it’s this sentiment that you are you going to miss”

Vice Online - 06-09-2016

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FORTE 2016 // CAMPING IS LOVE

The camping site is a place of meeting and socializing especially during the day. It is equipped with camper support and it sits by the bed of the river, located near the center of the village. During the Festival the infrastructure is reinforced and exceptional conditions are created for the comfort and dynamism of its space.

In 2016, the camping site was of greater relevance, due to the efforts of the team involved. The music has evolved with the concept of Forte, creating a sort of second festival: a place where the space / people interaction is more comprehensive, in a more plural context, at an artistic, gastronomic and musical level.

The Camping team has created a new concept that mirrors involvement and proximity to the public in this way making Forte a Festival with more integration with the locality and even with life, while we are still a part of it: Camping is Love.

The camping site is cool and spacious, shaded by the canopy of the trees, there is plenty of space for you to lounge comfortably in, put up your tent and add personality to your camp. The site is host to many intimate chill out areas to socialise in or take time out from and enjoy the festival activities from afar.

Jaygo Bloom, Festival Forte Lead AV Developer

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FORTE 2016 // © PHOTO BY STALKING PROJECT FORTE 2016

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FORTE 2016 // SONICGOODS - ONLINE STORE

In order to boost sales, Soniculture has created its own online store, Sonicgoods, dedicated to the commercialization of all products of its brand family, with a dedicated section to all products related to the Festival Forte.

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FORTE 2016 // INTEGRATION WITH THE COMMUNITY

“(...) For Emilio Torrão, the interventions are proof that Festival Forte is not decoupled with the Community, on the contrary, it got married to the people of Montemor.”

Diário de Coimbra - 20/08/2016

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FORTE 2016 // FEEDBACKS

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FORTE 2016 // FEEDBACKS

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CASHLESS HOW IT WORKS

HOW IT WORKS

COLLECT A CASHLESS CARD AT A TOP-UP STATION 1€ DEPOSIT

GET YOUR FIRST DRINK AND PAY 1€ FOR YOUR GLASS

YOU CAN RECHARGE YOUR CARD ANYTIME

DRINK MODERATLY AND EXCHANGE YOUR CUP AT THE BAR.

USE YOUR CARD TO BUY FOOD AND DRINKS

FORTE 2016 // CASHLESS SYSTEM

CUP DEPOSIT

In 2015, Festival Forte stands out for being the first festival In Portugal to introduce a cashless system that uses RFID technology (radio frequency identification) for the management of payments.

GET YOUR 1€ REFUND AND DEPOSITS BACK AT CUSTOMER SERVICES OR TOP-UP STATIONS

Cashless allows management of money using the card, creating a more convenient and safer system for the public to perform payments and making points of sale perform faster.

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FORTE2016 2016 FORTE // © PHOTO BY RUBEN JOSE

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FORTE // INDICATORS: CISCO STUDY - GENERAL REFERENCES OF PRINTED MEDIA, DIGITAL AND SOCIAL MEDIA FORTE2016 2016

2014

106 8,2M 68K

FREQUENCY REACH AVE

2015

187 21,8M 176K

FREQUENCY REACH AVE

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FORTE2016 2016 FORTE // INDICATORS: CISCO STUDY - GENERAL REFERENCES OF PRINTED MEDIA, DIGITAL AND SOCIAL MEDIA

2016 837

26M

251K

FREQUENCY

REACH

AVE

Total number of impressions produced towards the potential public, depending on the cumulative audience influenced by the media in which news articles were identified on the subject of analysis.

Impact calculated on the basis of on determining the monetary value of news (AVE - Advertising Value Equivalence) as equivalent to the advertising costs on each medium where the object of analysis was identified.

The calculation source comes from advertising tables available from the media outlets.

Number of analyzed news articles.

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FORTE // PARTNERS FORTE2016 2016

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SÓ UMA MARCA MUITO FORTE É QUE TE PÕE A DANÇAR.

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