Houston’s Hispanic Luxury Lifestyle Authority PR | Event | Online and Social Media Marketing & Advertising Company
LUXCIOR magazine captures the excitement of life in Houston and delivers it monthly -In-print and online- in style, to discerning Hispanic buyers throughout the Houston Metropolitan Area, from The Woodlands to Katy and Sugarland. We have gained a strong reputation for creating real business opportunities for our clients, using our wide range of resources, such as personal introductions, PR, fabulous networking events, social media, handsome editorials and gorgeous photo shoots. For businesses looking to generate a new stream of affluent clients, from the second-largest and fastest-growing Hispanic community in the nation, LUXCIOR is the only game in town.
Business is decisions. This one is easy.
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What our clients have to say: “We have been looking for a way to promote our brand to Houston’s fast growing affluent Latino community. LUXCIOR magazine seemed like a perfect vehicle. What has impressed us the most is the dedication, insight and professionalism of the publisher, Martin and his staff. “From assisting with our message, to getting us involved in local upscale events, we are able to reach out to the Latino community in ways never available to us before. I highly recommend you look to LUXCIOR and Martin Gondra if you are looking to grow your business.” Michael Berray, General Manager Rolls-Royce Motor Cars Houston - Bentley Houston Post Oak Motor Cars, Ltd. - 1530 West Loop South - Houston, TX 77027 713.297.2803 direct
“Since we opened our store in the Galleria Mall, LUXCIOR has proven to be the most effective campaign. Martin Gondra Frediani and his team have gone way beyond what any other media would do to help our business succeed. “From meaningful editorial content and advertising in the magazine, to upscale events, PR and personal introductions, LUXCIOR has brought to the table everything we are looking for from a marketing perspective. I strongly recommend LUXCIOR not only as the number one Spanish media to reach the affluent Latinos in Houston, but as a well-rounded marketing firm altogether.” Isabel Sorum, Hublot Boutique Director Houston - Galleria Mall 5085 Westheimer Road - Suite B2635A - Houston, TX 77056 281.768.3950
“As an ultimate destination in Galleria, we are excited to partner with LUXCIOR as the high-end Hispanic media that exposes our name next to businesses of the same quality, and in the right way. Through the course of our relationship we have been included in events, fashion photo shoots, beautiful editorial pieces and more, all of which we consider added values and creative ways to expose our brand. Their wonderful team is all about results and client relations. I won’t hesitate to recommend this magazine to any business serious about their image, reputation and success.” Octave Brunet, General Manager Omni Houston Galleria Hotel - 713.624.4828
“Since we started the realtionship with LUXCIOR business has been booming. We are very pleased with the response to our advertising. We have found in LUXCIOR a great media partner with highly-skilled professionals. Our patients enjoy reading this high-end publication filled with fresh content on a variety of topics. The service has been excellent and so has the overall experience in working with Martin and his team. He has been very helpful and always meets our expectations. We definitely enjoy working with Martin and LUXCIOR magazine.” Jeremy Hartling Marketing Director ACPS - The Aesthetic Center for Plastic Surgery 4400 Post Oak Parkway . Suite 2260 Houston, Texas 77027 713.999.4768
“We have had the pleasure of knowing Martin Gondra Frediani for about two years now. Ever since we met, we’ve established a professional relationship that has helped our recently established businesses grow and develop. “Martin has always been very attentive and helpful, looking out for what the best options are for our business and trying to get the most out of each project. It sure has been a pleasure working with him and the LUXCIOR Magazine family. I would definitely recommend anyone to work with him and his services.” Carmina Zamorano CEO - Haras Enterprises 26427 Peden Rd., Magnolia, TX 77355
HOUSTON Market Trends
Fastest-growing Hispanic market in the nation. Second largest Hispanic city in the US. Largest proportion of wealthy Latinos in the US.
LATINO PURCHASE POWERHOUSE 3.64 million Hispanics live in the Greater Houston metropolitan area. $159 million are spent by Latinos in goods and services daily (average $58 BILLION per year).
WHY SPANISH? 88% of Latinos prefer to speak, read and write in Spanish at home. 92% of all Hispanics born in the U.S. from Latino inmigrants learn Spanish before they do English. 7 out of 10 Hispanics prefer to read Spanish over English and visit Spanish websites. Advertising in Spanish is 5 times more persuasive and effective.
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DEMOGRAPHIC DISTRIBUTION
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Latinos represent 52% of the total Houston Metropolitan Area population, with an average 4.1 members per household, compared to 2.9 in non-Hispanic homes.
LATINOS ARE THE IDEAL CLIENT Median age among Hispanics is 29.8 compared to 35.6 in the general Houston population. More adults at Home - 2 to 5 adults per household. Family and community oriented. Brand loyalty. Lifelong loyal client. Likes to refer businesses. SOURCE: US Census Bureau 2012
COMPETITIVE ADVANTAGE : TMC - Total Market Coverage Print + Web + Mobile + Digital + PR + Events A TOTAL MARKET COVERAGE and complete multimedia package (Magazine + ALL internet platforms + Public Relations and Personal Introductions) offers more power and reach than any other available system, maximizing all possible opportunities to reach people through a multi-platform structure, much faster, much more personally, more accurately and at a much lower cost, making it by far the most direct and cost-effective marketing and advertising strategy. ADDITIONALLY: A printed magazine drives traffic, while it strengthens and validates the effectiveness of the web and networking events.
QUALIFIED TARGET-AUDIENCE Gender
Male - 45%
Female - 55%
Household Coun t
4.1 (vs. 2.9 in non-Hispanic homes)
Age Group
25 - 60 - Average 42
Adults per Household
2 - 5 (due to family ties)
Household Avrg. Income $420,000
Religious Orientation
Catholic / Christian (96%)
Ethnicity
Hispanics of all nationalities
Reader Loyalty
98%
65% Mexican - 35% other
Online Usage
150% over print (for LUXCIOR)
RELEVANT, TARGETED DISTRIBUTION Positioning Your Business in Front of The Most Qualified Audience Galleria | Uptown | Tanglewood | River Oaks | Memorial | City Centre | Royal Oaks | Bellaire Rice Village | Katy-Cinco Ranch | Sugar Land | The Vintage / Cypress | The Woodlands / Carlton Woods.
LOWEST COST PER NEW CLIENT All things considered, LUXCIOR offers the highest conversion rate on your investment.
Latinos spend
$159 Million per day in goods and services in Greater Houston.
Are you getting your share?
Close 2015 Strong Start 2016 STRONGER With these amazine offers. Business is decisions. This one is easy. 713.758.0550 - info@luxcior.com - LUXCIOR.com
THE LUXCIOR ADVANTAGE
1 2 3 4 5
Multi-platform Market Coverage, 3X Impact Print | PR | Event | Online and Social Media | Direct Marketing.
Relevant, Targeted Reach Positioning your business in front of the most qualified Hispanic audience.
Three Exceptional Offers CLOSE 2015 STRONG START 2016 STRONGER
Striking ad-pieces and extraordinary editorial content about your business.
Buy last Quarter of 2015 including our Holiday Issue Receive 1st Quarter of 2016 COMPLIMENTARY
True PR, Personal Introductions & Events
Buy Nov. - Dec. 2015 including our Holiday Issue Receive January 2016 COMPLIMENTARY
Powerful Content, Handsome Design
The highest recognition for developing profitable relationships.
Small Rates, Massive Results By far, the most aggressive, intelligent and cost-effective campaign for 2016.
Buy 2016 12-month Campaign Receive Nov. & Dec. 2015 including our Holiday Issue & 1st Quarter of 2017 COMPLIMENTARY Limited-time offer.
Call today for a no-obligation, pressure-free, informational appointment.
713.758.0550
Business is decisions. This one is easy.
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5090 Richmond Ave. | # 460 Houston, Texas 77056 713.758.0550 info@LUXCIOR.com
SOME OF OUR EXISTING CLIENTS Rolls-Royce of Houston Hublot Valobra Jewelers The Houston Polo Club Bentley Houston Mercedes Benz of The Woodlands Starbase Jet Omni Hotel Galleria Aston Martin / Lotus Star Motors Momentum Porsche Lexus Westside and Northside Aesthtic Center for Plastic Surgery - Dr. Newall Dermathological Association of Texas Crave Luxury Auto Art Armenta Plastic Surgery Comcast-Xfinity Jaguar / Land Rover Central Houston Maserati North Galleria Smiles Haras Hacienda Carnan Properties David Weekley Custom Homes Chama Gaucha Tango & Malbec Norton Ditto McVaugh Custom Properties MainStreet America Custom Homes Uptown Cosmetic Dental
Rates 2015 S T A N D A R D
P L A C E M E N T
OPEN RATE 3-MONTH 6-MONTH 12-MONTH Monthly Monthly Monthly Monthly
ITEM SAVE 10%
SAVE 20%
SAVE 30%
Full Page
$5,000.00 $4,500.00 $4,000.00 $3,500.00
2-page Spread
$7,500.00 $6,750.00 $6,000.00 $5,250.00
P R E M I U M
P L A C E M E N T
OPEN RATE 3-MONTH 6-MONTH 12-MONTH Monthly Monthly Monthly Monthly
ITEM SAVE 10% Folder Cover
SAVE 20%
SAVE 30%
$11,250.00 $10,125.00 $9,000.00 $7,875.00
Inside Front Cover $7,500.00 $6,750.00 $6,000.00 $5,250.00 Page 1
$7,500.0 $6,750.00 $6,000.00 $5,250.00
Pages 2 to Index
$4,875.00
Right-of-Index
$6,000.00 $5,400.00 $4,800.00 $4,200.00
$4,387.50
$3,900.00
$3,412.50
Inside Back Cover $4,875.00 $4,387.50 $3,900.00 $3,412.50 Back Cover
$11,475.00 $10,327.50 $9,180.00 $8,032.50
* These rates are subject to change without notice.
Terms 12-MONTH CAMPAIGN: 3-month deposit. Balance in 9 monthly payments. 6-MONTH CAMPAIGN: 2-month deposit. Balance in 4 monthly payments. 3-MONTH CAMPAIGN: 50% deposit. Balance in 1 monthly payment.
THESE RATES INCLUDE 1.
Advertising in LUXCIOR Magazine.
2.
PR Campaign including personal introductions.
3.
Editorial content.
4.
Relevant photo shoots.
5.
Networking Events.
6.
Banner Ad in LUXCIOR.com home-page, hot-linked to your website.
7.
Ad creation and design.
8.
LUXCIOR Digital. Two versions.
9.
Video embedded in one of two versions of LUXCIOR Digital.
10.
Social Media campaigns as needed.
Business is decisions. This one is easy.
713.758.0550 info@luxcior.com - LUXCIOR.com 5090 Richmond Ave. | # 460 Houston, Texas 77056