Houston’s Hispanic Luxury Lifestyle Authority
Premier Spanish Magazine | PR | Event | Social Media
OUR PARTNERS REPRESENT WHO WE ARE AND WHAT WE DO If LUXCIOR is the Spanish media partner of choice for Rolls-Royce, Hublot, Valobra Jewelers, Bentley, The Houston Polo Club, Starbase Jet, Carnan Properties, Omni Hotel Galleria, Chama Gaucha, ACPS Plastic Surgery, David Weekley Custom Homes and VanGough Custom Properties -to name a few-, we must be doing something right. We look forward to bringing the same value to YOUR business.
Media Kit 2015
Marketing & Advertising Company
LUXCIOR magazine captures the excitement of life in Houston and delivers it monthly in style through a variety of intelligent Spanish-written content, to discerning Hispanic readers throughout Harris, Montgomery and Fort Bend counties, in-print and online. From celebrity features to articles on fashion, beauty and health, real estate, business and finances, travel and recreation, family, education, sports, sip’n savor, entertainment, automobile and more, we bring to our readers what really matters to them. LUXCIOR can be found complimentary every month at over 2,500 select business locations throughout the Greater Houston Metropolitan area. Additionally, we produce the most effective networking events, while we have developed s remarkable reputation by creating valuable business opportunities through personal introductions and massive PR. For businesses looking to reach the affluent, discerning buyer from the second-largest and fastest-growing Hispanic community in the nation, LUXCIOR is the top game in town.
Publishing with
INTEGRITY Principles before profit. Always. LUXCIOR takes pride in maintaining the highest standards when it comes to our integrity and our business principles. We do NOT advertise or promote content displaying any form of discrimination based on: race, religion, financial status, sex, age, or political views. We do NOT advertise or promote content that is, in any way, related to: adult entertainment, occultism, the paranormal, hard liquor, bars, or smoke shops and lounges. We do NOT accept advertisements from businesses that, to the best of our knowledge, do not uphold an impeccable reputation within the community or their industry. We do NOT allow an unfair number of businesses (in any one industry) to compete for advertising space in our magazine or for participation in our PR events. “Exclusivity” is one of our most valued assets. We have previously declined advertising opportunities that have not met our high standards, and we will proudly continue exercising this right as necessary. Our desire is for LUXCIOR to be appropriate for the entire family. If the content doesn’t match our expectations, then we won’t publish it. Martin Gondra Frediani Publisher
What our clients have to say:
“We have been looking for a way to promote our brand to Houston’s fast growing affluent Latino community. LUXCIOR magazine seemed like a perfect vehicle. What has impressed us the most is the dedication, insight and professionalism of the publisher, Martin and his staff. “From assisting with our message, to getting us involved in local upscale events, we are able to reach out to the Latino community in ways never available to us before. I highly recommend you look to LUXCIOR and Martin Gondra if you are looking to grow your business.” Michael Berray General Manager Rolls-Royce Motor Cars Houston Bentley Houston Post Oak Motor Cars, Ltd. 1530 West Loop South Houston, TX 77027 713.297.2803 direct
“Since we opened our store in the Galleria Mall, LUXCIOR has proven to be the most effective campaign. Martin Gondra Frediani and his team have gone way beyond what any other media would do to help our business succeed. “From meaningful editorial content and advertising in the magazine, to upscale events, PR and personal introductions, LUXCIOR has brought to the table everything we are looking for from a marketing perspective. I strongly recommend LUXCIOR not only as the number one Spanish media to reach the affluent Latinos in Houston, but as a well-rounded marketing firm altogether.” Isabel Sorum Hublot Boutique Director Houston - Galleria Mall 5085 Westheimer Road - Suite B2635A Houston, TX 77056 281.768.3950 Boutique - 281-546-6346 Mobile I.sorum@hublot-boutique.com
“We have had the pleasure of knowing Martin Gondra Frediani for about two years now. Ever since we met, we’ve established a professional relationship that has helped our recently established businesses grow and develop. “Martin has always been very attentive and helpful, looking out for what the best options are for our business and trying to get the most out of each project. It sure has been a pleasure working with him and the LUXCIOR Magazine family. I would definitely recommend anyone to work with him and his services.” Carmina Zamorano CEO - Haras Enterprises 26427 Peden Rd., Magnolia, TX 77355
“As an ultimate destination in Galleria, we are excited to partner with LUXCIOR as the high-end Hispanic media that exposes our name next to businesses of the same quality, and in the right way. Through the course of our relationship we have been included in events, fashion photo shoots, beautiful editorial pieces and more, all of which we consider added values and creative ways to expose our brand. Their wonderful team is all about results and client relations. I won’t hesitate to recommend this magazine to any business serious about their image, reputation and success.” Octave Brunet General Manager Omni Houston Galleria Hotel 713.624.4828
“Since we started the realtionship with LUXCIOR business has been booming. We are very pleased with the response to our advertising. We have found in LUXCIOR a great media partner with highly-skilled professionals. Our patients enjoy reading this high-end publication filled with fresh content on a variety of topics. The service has been excellent and so has the overall experience in working with Martin and his team. He has been very helpful and always meets our expectations. We definitely enjoy working with Martin and LUXCIOR magazine.” Jeremy Hartling Marketing Director ACPS - The Aesthetic Center for Plastic Surgery Dr. German Newall
HOUSTON Market Trends
Fastest-growing Hispanic market in the nation. Second largest Hispanic city in the US (after Los Angeles). Largest proportion of wealthy Laninos in the US.
LATINO PURCHASE POWERHOUSE 3.64 million Hispanics live in the Greater Houston metropolitan area. $159 million are spent by Latinos in goods and services daily (avrg. $55,910/yr).
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WHY SPANISH? 88% of Latinos prefer to speak, read and write in Spanish at home. 92% of all Hispanics born in the U.S. from Latino inmigrants learn Spanish before they do English. 7 out of 10 Hispanics prefer to read Spanish over English and visit Spanish websites. Advertising in Spanish is 5 times more persuasive and effective.
Demographic Distribution Latinos represent 52% of the total Houston Metropolitan Area population, with an average 4.1 members per household, compared to 2.9 in non-Hispanic homes.
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The Latino consumer is the ideal client Median age among Hispanics is 29.8 compared to 35.6 in the general Houston population. More adults at Home - 2 to 5 adults per household. Family and community oriented. Brand loyalty. Lifelong loyal client. Likes to refer businesses. SOURCE: US Census Bureau 2012
Understanding Houston’s Latino market, its culture and buying habits, will allow you to capitalize from the tremendous opportunities it has to offer.
TMC Total Market Coverage Print + Web + Mobile + Digital + PR + Events
COMPETITIVE ADVANTAGE A true, TOTAL MARKET COVERAGE and complete multimedia package (Magazine + ALL internet platforms + ALL Public Relations and Personal Introductions) has more power and reach than any other available system, maximizing all possible opportunities to reach people through a multi-platform structure, much faster, much more personally, more accurately and at a much lower cost, making it by far the most directive and cost-effective marketing and advertising program ever. ADDITIONALLY: A printed magazine drives traffic, strengthens and validates the effectiveness of the web and networking events.
LOWEST COST All things considered, LUXCIOR offers the highest conversion rate on your investment.
Reaching the Most Qualified Target-Market Gender
Male - 45%
Female - 55%
Household Coun t
4.1 (vs. 2.9 in non-Hispanic homes)
Age Group
25 - 60 - Average 42
Adults per Household
2 - 5 (due to family ties)
Household Avrg. Income $420,000
Religious Orientation
Catholic / Christian (96%)
Ethnicity
Hispanics of all nationalities
Reader Loyalty
98%
65% Mexican - 35% other
Online Usage
150% over print (for LUXCIOR)
Relevant, Targeted Distribution that Places Your Business in Front of the Most Qualified Audience AREAS Galleria | Uptown | Tanglewood | River Oaks | Memorial | City Centre | Royal Oaks | Bellaire
Rice Village | Katy-Cinco Ranch | Sugar Land | The Vintage/Cypress | The Woodlands | Carlton Woods
BUSINESS LOCATIONS
Complimentary copies at over 2,500 select business locations, including High-end Restaurants
5-star Hotels & Resorts | Jewelry Stores | High-end Auto Dealerships | Select Boutiques
Medi-Spas | Medical Offices | Book Stores & Art Galleries.
PRIVATE AIRPORTS
FBO’s and On Board Private Jets at William P. Hobby, Ellington, Houston Southwest
and Pearland Regional Airports.
PAID SUBSCRIPTION & DIRECT MAIL
1,480 Hispanic-owned homes over $1 Million in value in Harris, Montgomery and Fort Bend counties.
LUXCIOR.com | LUXCIOR Digital and powerful SOCIAL MEDIA campaign. SOCIAL NETWORKING EVENTS ONE-ON-ONE PERSONAL INTRODUCTIONS PUBLIC RELATIONS
Rates 2015 S T A N D A R D
P L A C E M E N T
OPEN RATE 3-MONTH 6-MONTH 12-MONTH Monthly Monthly Monthly Monthly
ITEM SAVE 10%
SAVE 20%
SAVE 30%
Full Page
$5,000.00 $4,500.00 $4,000.00 $3,500.00
2-page Spread
$7,500.00 $6,750.00 $6,000.00 $5,250.00
P R E M I U M
P L A C E M E N T
OPEN RATE 3-MONTH 6-MONTH 12-MONTH Monthly Monthly Monthly Monthly
ITEM SAVE 10% Folder Cover
SAVE 20%
SAVE 30%
$11,250.00 $10,125.00 $9,000.00 $7,875.00
Inside Front Cover $7,500.00 $6,750.00 $6,000.00 $5,250.00 Page 1
$7,500.0 $6,750.00 $6,000.00 $5,250.00
Pages 2 to Index
$4,875.00
Right-of-Index
$6,000.00 $5,400.00 $4,800.00 $4,200.00
$4,387.50
$3,900.00
$3,412.50
Inside Back Cover $4,875.00 $4,387.50 $3,900.00 $3,412.50 Back Cover
$11,475.00 $10,327.50 $9,180.00 $8,032.50
* These rates are subject to change without notice.
Terms 12-MONTH CAMPAIGN: 3-month deposit. Balance in 9 monthly payments. 6-MONTH CAMPAIGN: 2-month deposit. Balance in 4 monthly payments. 3-MONTH CAMPAIGN: 50% deposit. Balance in 1 monthly payment.
THESE RATES INCLUDE 1.
Advertising in LUXCIOR Magazine.
2.
PR Campaign including personal introductions.
3.
Editorial content.
4.
Relevant photo shoots.
5.
Networking Events.
6.
Banner Ad in LUXCIOR.com home-page, hot-linked to your website.
7.
Ad creation and design.
8.
LUXCIOR Digital. Two versions.
9.
Video embedded in one of two versions of LUXCIOR Digital.
10.
Social Media campaigns as needed.
OUR CLIENTS Rolls-Royce of Houston Hublot Valobra Jewelers The Houston Polo Club Bentley Houston Starbase Jet Omni Hotel Galleria Aston Martin / Lotus Star Motors Momentum Porsche Lexus Westside and Northside Aesthtic Center for Plastic Surgery - Dr. Newall Dermathological Association of Texas Crave Luxury Auto Art Armenta Plastic Surgery Comcast-Xfinity Jaguar / Land Rover Central Houston Galleria Smiles Haras Hacienda Carnan Properties David Weekley Custom Homes Chama Gaucha Tango & Malbec Norton Ditto McVaugh Custom Properties MainStreet America Custom Homes and more.
Our clients pay us to produce a flow of discerning clients.
This is precisely what we excel at. This is all we do, day in and day out.
If we are good for them, rest assured, we’ll be good for you.
“Business is decisions. This one is easy.”
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5090 Richmond Ave. | # 460 Houston, Texas 77056 713.758.0550 | info@LUXCIOR.com LUXCIOR.com
713.758.0550