1 minute read

Email 3: Growing Your Ideal Followers

Subject: Growing Your Ideal Followers

Dear [Name],

Advertisement

Instagram has more than one billion consumers. At least 80% of users follow a business account or brand. So, get your business on Instagram to build your following and ultimately your customer list and profits. Below are some simple insights on how to increase your target market with Instagram.

Posting content consistency is vital for Instagram’s algorithmic timeline. Simply put, the more often you post, the more likes and followers you get. Posting on a regular basis, along with daily engagement, can ensure that your posts are seen on your followers’ timelines. Accounts that post one or more times a day get more likes and followers, compared to accounts that post infrequently.

Building brand and business awareness using influencers. With much research and testing, many expert Instagram agencies have found that utilizing influencers and micro influencers can significantly bolster your brand awareness to the general public.

When you create strong, viable relationships with influencers, your brand may build a stronger bond with the followers of your chosen influencers. People are more trusting of established, individual influencers rather than big brands and companies. Choose an influencer with a similar or complimentary target market. This is key for sustainability.

Be Authentic. Authenticity is key to unleashing your businesses full potential. Share behind-the-scenes candid moments related to your brand, products, and company. Creating compelling content is key but it goes together with genuine brand messaging.

Showing up in the suggested list of accounts can also help to gain your account exposure. You can do this by connecting with and following some of your competitors or brands that produce similar products as yours. Instagram’s artificial intelligence can direct your account to the followers of those larger brands

They will see your account listed under the bio of your competitors because you are in the same industry.

[Sign off]

This article is from: