Email 6: Marketing using Instagram stories

Subject: Marketing using Instagram stories

Dear [Name],

Instagram stories are wildly popular. Although Snapchat was the first to roll out this concept of 24 hour only posts, Instagram has capitalized on it. In addition, studies have shown that out of all Instagram Stories, a third of the most viewed stories come from business profiles.

There are so many different things you can do within stories that you can’t with regular static posts. You can take host interactive surveys, create links for your followers to click through and more.

You can add stickers to your stories, geotags, music, memes, gifs, and polls. Stories offer quick ways to enable simple interactions to engage your followers. They're also the perfect way to show your followers short quick pieces of content.

These are a great way to show a more humanized and down to each side of your business. Potential and existing consumers will find your business more interesting and relatable.

Although individuals may use Story to show pictures or videos from a trip, a work function, or other facets of their everyday lives, companies use this same feature to highlight photo or video content about their product, company, or the topic within their field.

Once you have a certain number of followers, Instagram will enable the swipe up feature for your Instagram Stories. This enables you to add a call to action link to direct your followers to a landing page of your choice.

This feature is great for businesses selling products or services because you can direct people to your ecommerce storefront which can easily convert them from being just followers on Instagram to real life customers.

Essentially, stories are another world of their own offering businesses one more avenue to increase their presence on Instagram and make it easier to find your brand or business.

In the past year or so Instagram has also allowed stories to show up on the Explore page which is a great way to be discovered by potential customers that might not have known of your business otherwise.

Creating the right strategy for marketing our Instagram stories is sure to increase your reach.

[Sign off]