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Email 7: Tips for getting on the Instagram Explore page
Subject: Tips for getting on the Instagram Explore page
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Dear [Name],
The Instagram Explore page should be the goal of any business or brand. The main reason is that it’s a great opportunity to be discovered and seen by new people every day. If you are a brand or a company, you should be intentionally targeting the Explore page for the same purposes that you are using any part of Instagram.
Historically, Instagram would show the most popular posts on Instagram based on several factors including the number of followers an account has or an accounts location, and a few other metrics. Now, Instagram has found a way to make the Explorer page more tailored for each individual user.
Everyone’s Explore page looks totally different form person to person because Instagram’s algorithm has enabled it to learn what you like and don’t like based on your interactions with certain posts.
Through controlling how you connect with Instagram; you can use its algorithm to pick content that aligns with how you use the app. This includes who people are following, which accounts they comment on, and more. Likewise, your business account is distributed in the same way and Instagram recommends your business to relevant audiences who may like or interact with accounts or hashtags that are like yours.
To increase your chances of being discovered on the Explore page it is important to consistently post and engage with similar accounts that may have more of a reach than you. Here are some things to know about making it on Instagram’s Explore page.
• You can also use your analytics and insights to find out which content echoes the most as the content that is already trending on the explore pages.
• Static posts don’t work as well for engagement as Instagram stories. Instagram stories allow you to have quick and meaningful interactions with your audience everyday which boosts your engagement rate, thus boosting your chances of landing on the Explorer page. Creating video and IGTV stories is a great way to increase your chances of making it to Explore page. Studies have shown that motion pictures and video perform way better than photos when it comes to the Explore page.
• Don’t waste your time trying to recreate your audience and focus on the people who are already following similar businesses or brands as yours. Interacting with them and analyzing the content they like and don’t like can help you end up on their Explore feed in no time.
• Use more visual, quick video and images and less text.
• Create “how to” videos or industry information videos to boost engagement on your posts. • The Explore page is like an interconnected community that has its own algorithm to determine what shows up and for who. Don’t try to be relevant to everyone, just stay true to your brand and if you have it, your existing fanbase.
• Instagram Explore page has a “Shopping” channel that allows people to shop their favorite products and brands with a simple click in the app. By researching how to land on this specific channel, you can profit from the many features Instagram already has built in.
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