Email 1: Making Use of Geotags & Hashtags

Subject: Making Use of Geotags & Hashtags

Dear [Name],

Make use of geotags and hashtags on Instagram. They help your business greatly. Geolocations are obtained from the physical geographic location of your smartphone. This data is acquired in a variety of ways such as your IP address, GPS settings, Wi-Fi settings, etc. If you use an iPhone to take pictures, you may notice that the location, time, and date of the picture is automatically saved.

Similarly, when you open your Instagram app to take a picture and you have your location enabled, it will do the same thing. You can choose whether to let the Instagram app access your geolocation in your smartphone settings. If it’s enabled, Instagram will automatically create a list of existing locations around you for you to geotag.

Even if this isn’t enabled, when you decide to upload a picture, the data is transferred to Instagram, which will suggest a list of places to “geo-tag” based on the picture. Keep in mind that Instagram can only post your photo location if you give them permission.

When you add a geotag, your posts will show up when people search for a specific place or landmark, which increases your business’ exposure and enhances your post’s reach. What’s even better is that you can tag your photo locations even though you're not physically there. When someone searches for photos in a specific location, your matching, tagged photo will appear.

On Instagram stories, add location stickers so they appear in searches. This boosts your feed’s exposure, so it’s read more frequently. Do this for photos and videos. In addition to geotags, use hashtags to let your audience know you’re in a certain location. As users share geo-tagged content, you can use it to connect and communicate.

Make geotags and hashtags relevant to your audience, even when you are targeting new audience prospects. Keep small audiences in mind and add places where your content is important. Followers who live near these places or near your tagged business are prone to have a stronger connection with you and engage with your brand more.

Hash tagging and geotagging work in similar ways. They provide a common channel filter, where Instagram users search for content. For example, if someone is planning a trip to California and wants to see what the locals are wearing, the Instagram user would research posts that are geotagged with California. If you own a grocery store in the area, you can use the same hashtag or geotag. Your posts are likely to show up in the users’ feed, giving you more exposure than you would ordinarily have without tags.

Hashtags and geotags are an important function of Instagram but sometimes they are ignored. They can give you a boost to reach more people. Instagram geotagging is a greatly underrated method of creating engagement and touch a larger audience than the people who are already following you.

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