SEPARATES
Lotto’s whole offer is so structured:
APPAREL
Product Productuniverses universes
Product Productdivisions divisions
Disciplines Disciplines
Lines Lines
LEISURE’S STRUCTURE SS 2010 A PPA REL
PERFO RM A N C E
TEA M W EA R
IN D IV ID U A L
LEISU R E
SEPA RA TES
LEISU R E
SEPA RA TES
UN D ERW EA R
T E N N IS
R U N N IN G
A C TIV E
IN SP IR ED
C A M P IO N I
LIF E STY LE
C A T E G O R IES
U N D E R W E A R B A S IC (m + w + b )
TO P (m + w + g )
M ID (m )
LO G O (m + b )
S O C C E R I N S P IR E D M I D (m + b )
IT A LIA N A (m )
C LA SSIC A (m + w + b )
T R A C K S U ITS (m + w + g )
G R A P H IC (m + b )
T R A IN I N G (m + w + b + g )
U PTO D A TE (m )
SETTA N TA 3 (m + w )
M O VE (w + g )
LIG H T T O PS (m + w + b + g )
IN S P IR E D (m + w )
G LA M (w )
C UP (m )
DRA W (m )
K N ITW EA R (m )
TB -EN TRY (m + w + b + g )
F U O R IC LA S SE (m )
STREE T (b )
H EA V Y TO PS (m + w )
BEA C H (m + b + w + g )
BO TTO M S (m + w + g )
U N IV E R S A L (m + w + b + g )
PRODUCT DIVISION: SEPARATES DISCIPLINE: CATEGORIES
CATEGORIES MAN – LIGHT TOPS + KNITWEAR + BOTTOMS + HEAVY TOPS Main features: Categories’ offer presents a variety of t-shirts, cotton sweats, pants and jackets suited for leisure time and that’s easily matching with the rest of Lotto’s apparel collection. In the SS10 season we can find a new basic packet composed by 2 t-shirts, 1 polo, 1 bermuda, 1 pant and 1 microlight suit (see picture of polo). Other season’s news are a t-shirt and a sweat that carry on Lotto script with a lettering treated with three different techniques.
Embroidery of logo and pay-off for a new basic packet introduced inside Categories
Fit: shaped fit Fabrics: cottons and polyester Target Consumer: all consumers who is searching a casual product for leisure time Italian Sport Design carried on as detail inside packet’s items
Price Range: mid - low Markets: all markets served by Lotto Colors card
CATEGORIES – TRACKSUITS MAN Main features: tracksuits represent a distinctive sign for Lotto for its continuous research aimed at obtaining a never common offer. The constant renewal of materials and colors is further emphasized in this season by a three-themes division College Dynamic Classic suitable for every type of consumer. Fit: in the three themes we can find either the shaped or the slim fittings Price Range: in each packet it has been studied a price proposal from the entry to the mid - high level Markets: all markets served by Lotto
CATEGORIES – TRACKSUITS MAN College Theme
Dynamic Theme
Classic Theme
The applied patches distinguish the College theme
The lozenge and pay-off have a “dynamic” form and style
Target consumer:
Consumers who love a casual – traditional style
young
Colors card
Lotto and the 1973 year are carried on the suits of the Classic packet
Consumers who love a simple, but accurate, style
CATEGORIES WOMAN – LIGHT TOPS + BOTTOMS + HEAVY TOPS Main features: Categories’ offer, like for Man, presents a variety of t-shirts, pants and jackets suited for leisure time and easily matching with the rest of Lotto’s apparel collection. In the SS10 season the Light Top’s line has been completely renewed, with the addition of new articles as, for example, the Mindy prt in 2 pcs t-shirt (see picture), or the Mindy stp tank. Also polo have been refreshed in the details, like collar’s knitting finishing.
A two-pieces packet selling type
The cursive, printed Lotto script
Fit: shaped and slim fit Fabrics: cottons and nylon Target Consumer: dedicated to women who search a casual product for the leisure time Price Range: mid - low Markets: all markets served by Lotto
Little printed lozenge Colors card
CATEGORIES – TRACKSUITS WOMAN Main features: also for woman it has been reserved a particular attention to details of these suits divided in three themes College Dynamic Classic in order to satisfy each type of consumer who wants to feel comfortable in her leisure time Fit: inside the themes we can find either the slim, the shaped and the regular fit (one article in the Classic theme, as shown in the picture)
Price Range: inside each packet it has been studied a price proposal from the entry to the mid - high level
Markets: all markets served by Lotto
CATEGORIES – TRACKSUITS WOMAN College theme
Dynamic theme
Classic theme Regular fit
The applied or embroidered patches distinguish the College theme
Target consumer:
Consumers who love a casual – traditional style
Colors card
Prevalence of technical fabrics for the dynamic, aggressive looking theme
young
Consumers who love a simple, but dressy style
CATEGORIES JR – TRACKSUITS + LIGHT TOPS + BOTTOMS Main features: the styles of Junior Categories are dedicated especially to Girls. The main characteristic of these items, just like for the adult, are the fit and the matching possibilities with all the rest of Lotto apparel offer. Fit: junior fit Fabrics: cottons Price Range: mid – low Markets: all the markets where Lotto is present in Junior’s distribution channels.
Boy Girl
Colors card