SOCCER
SOCCER SS10 - COLLECTION ZHERO
STADIO
VENTO
Target consumer Young football player, looking for new technologies and innovative materials
Target consumer Classic football player, looking for quality shoe with classic design and traditional materials
Target consumer Football player, looking for a shoe with the right mix between technology and classic design
Price positioning From 50€ to 190€ (Ret Price)
Price positioning From 50€ to 110€ (Ret Price)
Price positioning From 50€ to 90€ (Retail Price)
Distribution Channel
Distribution Channel
Distribution Channel
Top price: Soccer specialty
Top price: Soccer specialty
Top price: Soccer specialty
Mid price: Soccer specialty – Sports Chain - General Sporting Goods
Mid price: Soccer specialty – Sports Chain - General Sporting Goods
Mid price: Soccer specialty – Sports Chain - General Sporting Goods
Entry price: price: Sports Chain General Sporting Goods
Entry price: Sports Chain General Sporting Goods
Entry price: Sports Chain General Sporting Goods
SOCCER SS10 - THE COLLECTION ZHERO
STADIO
VENTO
SOCCER SS10 MAN Zhero Line
Stadio Line
Vento Line
Top Zhero Gravity Tre
Zhero Evolution Tre
Zhero Leggenda Tre
Stadio Fuoriclasse Vento Diablo KL Due
Mid
Zhero Mito LT Stadio Classic New Style
Entry Zhero Flash LT
Stadio Azzurri Cup Due
Vento Spirit
SOCCER SS10 MAN – ZHERO GRAVITY TRE Top
Mid
Entry
The most innovative soccer boot in the market Microfiber upper with exclusive “lace less” technology
SOCCER SS10 MAN – ZHERO LEGGENDA TRE Top
Mid
Entry
K leather upper – style promoted by the best Lotto’s testimonial Exclusive TWIST’NGO technology
SOCCER SS10 MAN – ZHERO EVOLUTION TRE Top
Mid
Entry
Microfiber upper – style promoted by the best Lotto’s testimonial Exclusive TWIST’NGO technology
SOCCER SS10 MAN – ZHERO MITO LT Top
Mid
Entry
Full grain leather upper L. Toni signature on the heel counter
SOCCER SS10 MAN – ZHERO FLASH LT Top
Mid
Entry
Synthetic leather upper – entry price of the Zhero line L. Toni signature on the heel counter
SOCCER SS10 MAN – STADIO FUORICLASSE Top
Mid
Entry
K leather upper New historical Stadio’s version
SOCCER SS10 MAN – STADIO CLASSIC Top
Mid
Entry
Full grain leather upper – new color on SS10 New historical Stadio’s version
SOCCER SS10 MAN – STADIO AZZURRI CUP DUE Top
Mid
Entry
New design on SS10 – Synthetic leather upper Entry price of the classic line
SOCCER SS10 MAN – VENTO DIABLO DUE Top
Mid
Entry
K leather upper – Adapto - BFC Exclusive TWIST’NGO technology
SOCCER SS10 MAN – VENTO SPIRIT Top
Mid
Entry
Synthetic Leather upper Entry price of the Vento line
SOCCER SS10 JR Top
Zhero Leggenda Lt Jr
Mid
Zhero Evolution LT Jr
New Style
Entry Stadio Azzurri Cup Due Jr