CALCETTO
CALCETTO SS10 – COLLECTION ACTIVE Target consumer Football player looking for a football training shoe Futsal amateur player
TOP TECH Target consumer Professional futsal player, looking for shoes with high technical content for the maximum performance
Young consumer looking for a leisure “street” shoe Price positioning From 45€ to 65€ (Retail Price)
Price positioning From 55€ to 65€ (Retail Price)
Distribution Channel
Distribution Channel
Top price: Soccer specialty
Futsal Specialty
Entry price: Sports Chain General Sporting Goods
CALCETTO SS10 – COLLECTION ACTIVE
TOP TECH
CALCETTO SS10 MAN Active line
Top Tech line
Top
New Color
Vento Diablo Lth
Futsal Pro Tre New Color
Mid Stadio Classic
New Style
Entry
Stadio Azzurri Cup Due
Futsal Liga
New Style
Torcida Due
New Style New Outsole
Pabellon Tre Nu
New Style New Outsole
Talento
CALCETTO SS10 MAN – VENTO DIABLO LTH Top
Mid
Entry
Full grain leather upper TF version of the Vento Diablo Due soccer shoe
CALCETTO SS10 MAN – STADIO CLASSIC Top
Mid
Entry
Full grain leather upper – toe cup reinforcement TF & ID version of the Stadio Classic soccer shoe
CALCETTO SS10 MAN – STADIO AZZURRI CUP DUE Top
Mid
Entry
New synthetic leather upper in SS10 TF & ID version of the Stadio Azzurri Cup Due soccer shoe
CALCETTO SS10 MAN – TORCIDA DUE Top
Mid
Entry
New design on SS10 – Synthetic leather upper Suitable both for calcetto and leisure usage
CALCETTO SS10 MAN – PABELLON TRE NU Top
Mid
Entry
New design on SS10 – Synthetic Nubuck upper New TF & ID outsole
CALCETTO SS10 MAN – TALENTO Top
Mid
Entry
New design and new TF outsole on SS10 – Synthetic leather upper Leisure usage
CALCETTO SS10 MAN – FUTSAL PRO TRE Top
Mid
Entry
Full grain leather upper – Toe cup reinforcement Top range shoe in the Futsal line – new color on SS10
CALCETTO SS10 MAN – FUTSAL LIGA Top
Mid
Entry
Natural suede upper – toe cup reinforcement New color on SS10
CALCETTO SS10 JR Top
Zhero Evolution LT Jr Mid New Style
Entry
Stadio Azzurri Cup Due Jr
New Style
Torcida Due Jr
New Style New Outsole
Pabellon Tre Nu Jr
New Style New Outsole
Sprint Due Jr Sprint Due Inf S.